Marketing Makers: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
Marketing Makers
Largest movements
- Cash +€51,227
up €51,227 (+61.1%), from €83,835 to €135,062
mainly Net result for the year (+€34,270) and Tax, wage and social debts (+€12,095)
- Receivables within one year -€7,184
down €7,184 (-51.2%), from €14,021 to €6,838
of which Trade receivables: -€4,519
- Reserves +€34,270
up €34,270 (+36.1%), from €94,988 to €129,258
- Tax, wage and social debts +€12,095
up €12,095 (+2,696%), from €449 to €12,543
- Gross operating margin +€30,249
up €30,249 (+108%), from €28,110 to €58,359
- Taxes +€8,047
up €8,047 (+135%), from €5,949 to €13,996
- Depreciation +€4,712
up €4,712 (+146%), from €3,223 to €7,935
- Financial charges -€767
down €767 (-31.4%), from €2,447 to €1,679
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €150,079 | €194,320 | +€44,241 | +29.5% |
| Fixed assets | 21/28 | €50,469 | €51,532 | +€1,064 | +2.1% |
| Tangible fixed assets | 22/27 | €50,469 | €51,532 | +€1,064 | +2.1% |
| Land and buildings | 22 | €45,041 | €47,007 | +€1,966 | +4.4% |
| Furniture and vehicles | 24 | €5,428 | €4,526 | -€902 | -16.6% |
| Financial fixed assets | 28 | €0 | - | = | |
| Current assets | 29/58 | €99,610 | €142,787 | +€43,177 | +43.3% |
| Amounts receivable within one year | 40/41 | €14,021 | €6,838 | -€7,184 | -51.2% |
| Trade receivables | 40 | €11,357 | €6,838 | -€4,519 | -39.8% |
| Other amounts receivable | 41 | €2,665 | - | -€2,665 | |
| Cash at bank and in hand | 54/58 | €83,835 | €135,062 | +€51,227 | +61.1% |
| Deferred charges and accrued income | 490/1 | €1,753 | €888 | -€866 | -49.4% |
| Total equity and liabilities | 10/49 | €150,079 | €194,320 | +€44,241 | +29.5% |
| Equity | 10/15 | €124,470 | €158,739 | +€34,270 | +27.5% |
| Contributions | 10/11 | €12,787 | €12,787 | = | 0.0% |
| Reserves | 13 | €94,988 | €129,258 | +€34,270 | +36.1% |
| Distributable reserves | 133 | €94,988 | €129,258 | +€34,270 | +36.1% |
| Profit (loss) carried forward | 14 | €16,694 | €16,694 | = | 0.0% |
| Amounts payable | 17/49 | €25,609 | €35,580 | +€9,971 | +38.9% |
| Amounts payable within one year | 42/48 | €23,764 | €34,070 | +€10,306 | +43.4% |
| Trade debts | 44 | €1,342 | €837 | -€505 | -37.7% |
| Suppliers | 440/4 | €1,342 | €837 | -€505 | -37.7% |
| Taxes, remuneration and social security | 45 | €449 | €12,543 | +€12,095 | +2,696% |
| Taxes | 450/3 | €449 | €12,543 | +€12,095 | +2,696% |
| Other amounts payable | 47/48 | €21,973 | €20,690 | -€1,283 | -5.8% |
| Accrued charges and deferred income | 492/3 | €1,845 | €1,510 | -€335 | -18.2% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €3,223 | €7,935 | +€4,712 | +146% |
| Other operating charges | 640/8 | €488 | €480 | -€8 | -1.7% |
| Gross operating margin | 9900 | €28,110 | €58,359 | +€30,249 | +108% |
| Operating profit (loss) | 9901 | €24,399 | €49,944 | +€25,545 | +105% |
| Financial income | 75/76B | €11 | €1 | -€10 | -88.5% |
| Recurring financial income | 75 | €11 | €1 | -€10 | -88.5% |
| Financial charges | 65/66B | €2,447 | €1,679 | -€767 | -31.4% |
| Recurring financial charges | 65 | €2,447 | €1,679 | -€767 | -31.4% |
| Profit (loss) for the period before taxes | 9903 | €21,964 | €48,266 | +€26,302 | +120% |
| Income taxes | 67/77 | €5,949 | €13,996 | +€8,047 | +135% |
| Profit (loss) for the period | 9904 | €16,015 | €34,270 | +€18,255 | +114% |
| Profit (loss) for the period to be appropriated | 9905 | €16,015 | €34,270 | +€18,255 | +114% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 23 October 2026 via checked.be.