MARKETING INTELLIGENCE SERVICES: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
MARKETING INTELLIGENCE SERVICES
Largest movements
- Tangible fixed assets +€104,448
up €104,448 (+46.7%), from €223,852 to €328,300
of which Furniture and vehicles: +€119,127
- Cash -€4,006
down €4,006 (-25.8%), from €15,517 to €11,511
mainly Investment in fixed assets (net) (-€121,146) and Contributions, distributions and other (-€26,670)
- Debts after one year +€76,103
up €76,103 (+67.6%), from €112,564 to €188,667
of which Financial debts: +€76,103
- Other debts +€43,561
up €43,561 (+1055.1%), from €4,129 to €47,690
- Reserves -€26,453
down €26,453 (-28.8%), from €91,953 to €65,500
of which Distributable reserves: -€26,453
- Current portion of long-term debt +€19,882
up €19,882 (+145.7%), from €13,649 to €33,532
- Trade debts -€9,116
down €9,116 (-85.5%), from €10,656 to €1,540
- Gross operating margin -€23,042
down €23,042 (-48.2%), from €47,772 to €24,730
- Taxes -€7,309
down €7,309 (-80.5%), from €9,081 to €1,772
- Other operating charges -€1,340
down €1,340 (-25.9%), from €5,182 to €3,842
- Depreciation +€804
up €804 (+5.1%), from €15,895 to €16,698
- Financial charges -€684
down €684 (-21.9%), from €3,117 to €2,434
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Cash bridge derived
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €266,721 | €365,556 | +€98,835 | +37.1% |
| Fixed assets | 21/28 | €227,202 | €331,650 | +€104,448 | +46.0% |
| Tangible fixed assets | 22/27 | €223,852 | €328,300 | +€104,448 | +46.7% |
| Land and buildings | 22 | €223,510 | €209,173 | -€14,336 | -6.4% |
| Plant, machinery and equipment | 23 | €343 | - | -€343 | |
| Furniture and vehicles | 24 | - | €119,127 | +€119,127 | |
| Financial fixed assets | 28 | €3,350 | €3,350 | = | 0.0% |
| Current assets | 29/58 | €39,519 | €33,906 | -€5,613 | -14.2% |
| Amounts receivable within one year | 40/41 | €24,002 | €22,395 | -€1,607 | -6.7% |
| Trade receivables | 40 | €23,905 | €16,121 | -€7,784 | -32.6% |
| Other amounts receivable | 41 | €97 | €6,275 | +€6,178 | +6373.9% |
| Cash at bank and in hand | 54/58 | €15,517 | €11,511 | -€4,006 | -25.8% |
| Total equity and liabilities | 10/49 | €266,721 | €365,556 | +€98,835 | +37.1% |
| Equity | 10/15 | €116,953 | €90,500 | -€26,453 | -22.6% |
| Contributions | 10/11 | €25,000 | €25,000 | = | 0.0% |
| Reserves | 13 | €91,953 | €65,500 | -€26,453 | -28.8% |
| Non-distributable reserves | 130/1 | €2,500 | €2,500 | = | 0.0% |
| Reserves not available under the articles | 1311 | €2,500 | €2,500 | = | 0.0% |
| Distributable reserves | 133 | €89,453 | €63,000 | -€26,453 | -29.6% |
| Amounts payable | 17/49 | €149,768 | €275,056 | +€125,288 | +83.7% |
| Amounts payable after more than one year | 17 | €112,564 | €188,667 | +€76,103 | +67.6% |
| Financial debts | 170/4 | €32,564 | €108,667 | +€76,103 | +233.7% |
| Other amounts payable | 178/9 | €80,000 | €80,000 | = | 0.0% |
| Amounts payable within one year | 42/48 | €37,204 | €86,389 | +€49,185 | +132.2% |
| Current portion of amounts payable after more than one year | 42 | €13,649 | €33,532 | +€19,882 | +145.7% |
| Trade debts | 44 | €10,656 | €1,540 | -€9,116 | -85.5% |
| Suppliers | 440/4 | €10,656 | €1,540 | -€9,116 | -85.5% |
| Taxes, remuneration and social security | 45 | €8,770 | €3,628 | -€5,142 | -58.6% |
| Taxes | 450/3 | €8,770 | €3,628 | -€5,142 | -58.6% |
| Other amounts payable | 47/48 | €4,129 | €47,690 | +€43,561 | +1055.1% |
| Non-recurring operating income | 76A | - | €84 | +€84 | |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €15,895 | €16,698 | +€804 | +5.1% |
| Other operating charges | 640/8 | €5,182 | €3,842 | -€1,340 | -25.9% |
| Gross operating margin | 9900 | €47,772 | €24,730 | -€23,042 | -48.2% |
| Operating profit (loss) | 9901 | €26,695 | €4,190 | -€22,505 | -84.3% |
| Financial income | 75/76B | - | €233 | +€233 | |
| Recurring financial income | 75 | - | €233 | +€233 | |
| Financial charges | 65/66B | €3,117 | €2,434 | -€684 | -21.9% |
| Recurring financial charges | 65 | €3,117 | €2,434 | -€684 | -21.9% |
| Profit (loss) for the period before taxes | 9903 | €23,578 | €1,989 | -€21,589 | -91.6% |
| Income taxes | 67/77 | €9,081 | €1,772 | -€7,309 | -80.5% |
| Profit (loss) for the period | 9904 | €14,497 | €217 | -€14,280 | -98.5% |
| Profit (loss) for the period to be appropriated | 9905 | €14,497 | €217 | -€14,280 | -98.5% |
Source: filed annual accounts (NBB), financial years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 12 October 2026 via checked.be.