MARKETING INTELLIGENCE & DIFFUSION: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
MARKETING INTELLIGENCE & DIFFUSION
Largest movements
- Cash -€94,412
down €94,412 (-86.5%), from €109,206 to €14,794
mainly Other debts (-€72,804) and Net result for the year (-€14,787)
- Receivables within one year -€11,101
down €11,101 (-56.7%), from €19,574 to €8,473
- Deferred charges and accrued income +€9,976
up €9,976 (+42,399%), from €24 to €10,000
- Tangible fixed assets -€5,530
down €5,530 (-4.5%), from €123,793 to €118,263
of which Land and buildings: -€5,087
- Other debts -€72,804
down €72,804 (-69.6%), from €104,556 to €31,752
- Profit (loss) carried forward -€14,787
down €14,787 (-44.1%), from €33,569 to €18,782
- Debts after one year -€6,373
down €6,373 (-5.8%), from €109,067 to €102,694
- Trade debts -€4,925
no longer reported in 2025 (was €4,925)
- Gross operating margin -€32,569
down €32,569, from €27,038 to -€5,531
- Financial charges -€13,053
down €13,053 (-82.4%), from €15,850 to €2,797
- Taxes -€1,733
no longer reported in 2025 (was €1,733)
- Depreciation -€1,245
down €1,245 (-18.4%), from €6,775 to €5,530
- Other operating charges +€461
up €461 (+77.9%), from €592 to €1,053
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €312,893 | €211,890 | -€101,003 | -32.3% |
| Fixed assets | 21/28 | €123,793 | €118,263 | -€5,530 | -4.5% |
| Tangible fixed assets | 22/27 | €123,793 | €118,263 | -€5,530 | -4.5% |
| Land and buildings | 22 | €123,349 | €118,263 | -€5,087 | -4.1% |
| Plant, machinery and equipment | 23 | €444 | - | -€444 | |
| Other tangible fixed assets | 26 | €0 | €0 | = | 0.0% |
| Current assets | 29/58 | €189,100 | €93,627 | -€95,473 | -50.5% |
| Amounts receivable after more than one year | 29 | €59,696 | €59,696 | = | 0.0% |
| Other amounts receivable | 291 | €59,696 | €59,696 | = | 0.0% |
| Amounts receivable within one year | 40/41 | €19,574 | €8,473 | -€11,101 | -56.7% |
| Trade receivables | 40 | €19,574 | €8,473 | -€11,101 | -56.7% |
| Current investments | 50/53 | €601 | €665 | +€63 | +10.5% |
| Cash at bank and in hand | 54/58 | €109,206 | €14,794 | -€94,412 | -86.5% |
| Deferred charges and accrued income | 490/1 | €24 | €10,000 | +€9,976 | +42,399% |
| Total equity and liabilities | 10/49 | €312,893 | €211,890 | -€101,003 | -32.3% |
| Equity | 10/15 | €77,629 | €62,842 | -€14,787 | -19.0% |
| Contributions | 10/11 | €6,200 | €6,200 | = | 0.0% |
| Reserves | 13 | €37,860 | €37,860 | = | 0.0% |
| Non-distributable reserves | 130/1 | €1,860 | €1,860 | = | 0.0% |
| Reserves not available under the articles | 1311 | €1,860 | €1,860 | = | 0.0% |
| Distributable reserves | 133 | €36,000 | €36,000 | = | 0.0% |
| Profit (loss) carried forward | 14 | €33,569 | €18,782 | -€14,787 | -44.1% |
| Amounts payable | 17/49 | €235,264 | €149,048 | -€86,216 | -36.6% |
| Amounts payable after more than one year | 17 | €109,067 | €102,694 | -€6,373 | -5.8% |
| Financial debts | 170/4 | €109,067 | €102,694 | -€6,373 | -5.8% |
| Amounts payable within one year | 42/48 | €126,198 | €46,354 | -€79,843 | -63.3% |
| Current portion of amounts payable after more than one year | 42 | €6,246 | €6,373 | +€127 | +2.0% |
| Trade debts | 44 | €4,925 | - | -€4,925 | |
| Suppliers | 440/4 | €4,925 | - | -€4,925 | |
| Taxes, remuneration and social security | 45 | €10,470 | €8,229 | -€2,241 | -21.4% |
| Taxes | 450/3 | €10,470 | €8,229 | -€2,241 | -21.4% |
| Other amounts payable | 47/48 | €104,556 | €31,752 | -€72,804 | -69.6% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €6,775 | €5,530 | -€1,245 | -18.4% |
| Other operating charges | 640/8 | €592 | €1,053 | +€461 | +77.9% |
| Gross operating margin | 9900 | €27,038 | -€5,531 | -€32,569 | |
| Operating profit (loss) | 9901 | €19,670 | -€12,114 | -€31,785 | |
| Financial income | 75/76B | €28 | €124 | +€96 | +346% |
| Recurring financial income | 75 | €28 | €124 | +€96 | +346% |
| Financial charges | 65/66B | €15,850 | €2,797 | -€13,053 | -82.4% |
| Recurring financial charges | 65 | €15,850 | €2,797 | -€13,053 | -82.4% |
| Profit (loss) for the period before taxes | 9903 | €3,848 | -€14,787 | -€18,635 | |
| Income taxes | 67/77 | €1,733 | - | -€1,733 | |
| Profit (loss) for the period | 9904 | €2,116 | -€14,787 | -€16,903 | |
| Profit (loss) for the period to be appropriated | 9905 | €2,116 | -€14,787 | -€16,903 |
Source: filed annual accounts (NBB), financial years ended 30 September 2024 and 30 September 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 18 October 2026 via checked.be.