MARKETING & COMMUNICATION MANAGEMENT: what changed
MARKETING & COMMUNICATION MANAGEMENT
Largest movements
- Receivables within one year +€47,725
up €47,725 (+7.8%), from €610,769 to €658,494
of which Trade receivables: +€51,806
- Cash -€28,672
down €28,672 (-28.7%), from €99,956 to €71,283
mainly Receivables within one year (-€47,725) and Tax, wage and social debts (-€20,751)
- Trade debts +€40,695
up €40,695 (+76.3%), from €53,325 to €94,020
- Tax, wage and social debts -€20,751
down €20,751 (-73.7%), from €28,152 to €7,402
of which Taxes: -€19,840
- Other debts +€8,033
up €8,033 (+183%), from €4,394 to €12,427
- Profit (loss) carried forward -€7,376
down €7,376 (-1.7%), from €441,103 to €433,727
- Other operating charges -€30,509
down €30,509 (-96.1%), from €31,745 to €1,236
- Gross operating margin -€7,420
down €7,420 (-11.7%), from €63,258 to €55,838
- Staff costs +€978
up €978 (+1.7%), from €58,961 to €59,939
Change in the result, 2024 to 2025
For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.
Derived cash bridge
The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €710,785 | €731,386 | +€20,602 | +2.9% |
| Fixed assets | 21/28 | €60 | €1,609 | +€1,549 | +2,582% |
| Tangible fixed assets | 22/27 | - | €1,549 | +€1,549 | |
| Furniture and vehicles | 24 | - | €1,549 | +€1,549 | |
| Financial fixed assets | 28 | €60 | €60 | = | 0.0% |
| Current assets | 29/58 | €710,725 | €729,777 | +€19,053 | +2.7% |
| Amounts receivable within one year | 40/41 | €610,769 | €658,494 | +€47,725 | +7.8% |
| Trade receivables | 40 | - | €51,806 | +€51,806 | |
| Other amounts receivable | 41 | €610,769 | €606,688 | -€4,081 | -0.7% |
| Cash at bank and in hand | 54/58 | €99,956 | €71,283 | -€28,672 | -28.7% |
| Total equity and liabilities | 10/49 | €710,785 | €731,386 | +€20,602 | +2.9% |
| Equity | 10/15 | €624,913 | €617,537 | -€7,376 | -1.2% |
| Contributions | 10/11 | €167,100 | €167,100 | = | 0.0% |
| Reserves | 13 | €16,710 | €16,710 | = | 0.0% |
| Non-distributable reserves | 130/1 | €16,710 | €16,710 | = | 0.0% |
| Reserves not available under the articles | 1311 | €16,710 | €16,710 | = | 0.0% |
| Profit (loss) carried forward | 14 | €441,103 | €433,727 | -€7,376 | -1.7% |
| Amounts payable | 17/49 | €85,872 | €113,849 | +€27,978 | +32.6% |
| Amounts payable within one year | 42/48 | €85,872 | €113,849 | +€27,978 | +32.6% |
| Trade debts | 44 | €53,325 | €94,020 | +€40,695 | +76.3% |
| Suppliers | 440/4 | €53,325 | €94,020 | +€40,695 | +76.3% |
| Taxes, remuneration and social security | 45 | €28,152 | €7,402 | -€20,751 | -73.7% |
| Taxes | 450/3 | €19,840 | - | -€19,840 | |
| Remuneration and social security | 454/9 | €8,312 | €7,402 | -€910 | -11.0% |
| Other amounts payable | 47/48 | €4,394 | €12,427 | +€8,033 | +183% |
| Remuneration, social security and pensions | 62 | €58,961 | €59,939 | +€978 | +1.7% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | - | €516 | +€516 | |
| Other operating charges | 640/8 | €31,745 | €1,236 | -€30,509 | -96.1% |
| Gross operating margin | 9900 | €63,258 | €55,838 | -€7,420 | -11.7% |
| Operating profit (loss) | 9901 | -€27,448 | -€5,853 | +€21,595 | +78.7% |
| Financial income | 75/76B | €42 | €10 | -€32 | -76.4% |
| Recurring financial income | 75 | €42 | €10 | -€32 | -76.4% |
| Financial charges | 65/66B | €1,525 | €1,533 | +€8 | +0.5% |
| Recurring financial charges | 65 | €1,525 | €1,533 | +€8 | +0.5% |
| Profit (loss) for the period before taxes | 9903 | -€28,930 | -€7,376 | +€21,554 | +74.5% |
| Profit (loss) for the period | 9904 | -€28,930 | -€7,376 | +€21,554 | +74.5% |
| Profit (loss) for the period to be appropriated | 9905 | -€28,930 | -€7,376 | +€21,554 | +74.5% |
Next steps
Calculation and sources
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 3 November 2026 via checked.be.