MARKETING CIRCLE: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
MARKETING CIRCLE
Largest movements
- Cash +€18,934
up €18,934 (+1,150%), from €1,647 to €20,581
mainly Receivables within one year (+€10,866) and Depreciation (+€9,872)
- Receivables within one year -€10,866
down €10,866 (-29.0%), from €37,525 to €26,659
- Tangible fixed assets -€6,714
down €6,714 (-19.4%), from €34,630 to €27,916
of which Furniture and vehicles: -€5,104
- Reserves +€8,565
up €8,565 (+80.0%), from €10,702 to €19,267
- Other debts -€3,809
down €3,809 (-9.3%), from €41,029 to €37,220
- Trade debts -€3,485
down €3,485 (-46.2%), from €7,545 to €4,060
- Gross operating margin -€3,906
down €3,906 (-6.0%), from €64,588 to €60,681
- Staff costs -€2,909
down €2,909 (-7.6%), from €38,250 to €35,341
- Depreciation +€1,450
up €1,450 (+17.2%), from €8,423 to €9,872
- Taxes -€1,062
down €1,062 (-25.6%), from €4,153 to €3,091
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €80,578 | €82,173 | +€1,595 | +2.0% |
| Fixed assets | 21/28 | €38,125 | €31,411 | -€6,714 | -17.6% |
| Tangible fixed assets | 22/27 | €34,630 | €27,916 | -€6,714 | -19.4% |
| Plant, machinery and equipment | 23 | €2,618 | €1,527 | -€1,091 | -41.7% |
| Furniture and vehicles | 24 | €30,245 | €25,142 | -€5,104 | -16.9% |
| Other tangible fixed assets | 26 | €1,766 | €1,247 | -€519 | -29.4% |
| Financial fixed assets | 28 | €3,495 | €3,495 | = | 0.0% |
| Current assets | 29/58 | €42,453 | €50,763 | +€8,309 | +19.6% |
| Amounts receivable within one year | 40/41 | €37,525 | €26,659 | -€10,866 | -29.0% |
| Trade receivables | 40 | €37,525 | €26,659 | -€10,866 | -29.0% |
| Cash at bank and in hand | 54/58 | €1,647 | €20,581 | +€18,934 | +1,150% |
| Deferred charges and accrued income | 490/1 | €3,282 | €3,522 | +€240 | +7.3% |
| Total equity and liabilities | 10/49 | €80,578 | €82,173 | +€1,595 | +2.0% |
| Equity | 10/15 | €15,702 | €24,267 | +€8,565 | +54.5% |
| Contributions | 10/11 | €5,000 | €5,000 | = | 0.0% |
| Reserves | 13 | €10,702 | €19,267 | +€8,565 | +80.0% |
| Distributable reserves | 133 | €10,702 | €19,267 | +€8,565 | +80.0% |
| Amounts payable | 17/49 | €64,876 | €57,906 | -€6,970 | -10.7% |
| Amounts payable within one year | 42/48 | €64,876 | €57,679 | -€7,197 | -11.1% |
| Trade debts | 44 | €7,545 | €4,060 | -€3,485 | -46.2% |
| Suppliers | 440/4 | €7,545 | €4,060 | -€3,485 | -46.2% |
| Taxes, remuneration and social security | 45 | €16,302 | €16,400 | +€98 | +0.6% |
| Taxes | 450/3 | €11,650 | €14,009 | +€2,360 | +20.3% |
| Remuneration and social security | 454/9 | €4,653 | €2,391 | -€2,262 | -48.6% |
| Other amounts payable | 47/48 | €41,029 | €37,220 | -€3,809 | -9.3% |
| Accrued charges and deferred income | 492/3 | - | €227 | +€227 | |
| Remuneration, social security and pensions | 62 | €38,250 | €35,341 | -€2,909 | -7.6% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €8,423 | €9,872 | +€1,450 | +17.2% |
| Other operating charges | 640/8 | €165 | €374 | +€210 | +127% |
| Gross operating margin | 9900 | €64,588 | €60,681 | -€3,906 | -6.0% |
| Operating profit (loss) | 9901 | €17,751 | €15,094 | -€2,657 | -15.0% |
| Financial income | 75/76B | €2 | €0 | -€2 | -100% |
| Recurring financial income | 75 | €2 | €0 | -€2 | -100% |
| Financial charges | 65/66B | €2,898 | €3,438 | +€539 | +18.6% |
| Recurring financial charges | 65 | €2,898 | €3,438 | +€539 | +18.6% |
| Profit (loss) for the period before taxes | 9903 | €14,855 | €11,656 | -€3,199 | -21.5% |
| Income taxes | 67/77 | €4,153 | €3,091 | -€1,062 | -25.6% |
| Profit (loss) for the period | 9904 | €10,702 | €8,565 | -€2,137 | -20.0% |
| Profit (loss) for the period to be appropriated | 9905 | €10,702 | €8,565 | -€2,137 | -20.0% |
Source: filed annual accounts (NBB), financial years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 14 October 2026 via checked.be.