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Market Unit: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Market Unit

BE 0885.087.188
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€72,274
2024 · €51,564+€20,710
Equity
€271,702
2024 · €199,428+€72,274
Cash
€122,239
2024 · €129,837-€7,598
Balance sheet total
€380,594
2024 · €322,687+€57,907

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets +€109,038

    up €109,038 (+279%), from €39,015 to €148,053

    of which Furniture and vehicles: +€113,624

  • Receivables within one year -€43,837

    down €43,837 (-41.7%), from €105,167 to €61,329

    of which Trade receivables: -€46,978

  • Cash -€7,598

    down €7,598 (-5.9%), from €129,837 to €122,239

    mainly Investment in fixed assets (net) (-€146,420) and Short-term financial debts (-€25,000)

  • Deferred charges and accrued income +€4,304

    up €4,304 (+216%), from €1,994 to €6,298

  • Receivables after one year -€4,000

    down €4,000 (-25.0%), from €16,000 to €12,000

Equity and liabilities
  • Reserves +€72,274

    up €72,274 (+38.6%), from €187,028 to €259,302

    of which Tax-exempt reserves: +€42,100

  • Short-term financial debts -€25,000

    down €25,000 (-100%), from €25,000 to €0

  • Trade debts +€15,560

    up €15,560 (+240%), from €6,489 to €22,049

  • Debts after one year -€15,397

    down €15,397 (-27.9%), from €55,198 to €39,802

  • Other debts +€10,000

    up €10,000 (+77.6%), from €12,892 to €22,892

Income statement
  • Gross operating margin +€52,794

    up €52,794 (+54.8%), from €96,363 to €149,158

  • Depreciation +€25,661

    up €25,661 (+219%), from €11,721 to €37,382

  • Taxes +€3,377

    up €3,377 (+11.7%), from €28,874 to €32,251

  • Financial charges +€3,025

    up €3,025 (+190%), from €1,589 to €4,614

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €51,564
Gross operating margin +€52,794
Depreciation -€25,661
Other operating charges -€100
Financial income +€79
Financial charges -€3,025
Taxes -€3,377
Result 2025 €72,274
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€180,789
Investment -€146,420
Financing -€41,967
Cash 2024 €129,837
Net result for the year +€72,274
Depreciation +€37,382
Receivables after one year +€4,000
Receivables within one year +€43,837
Deferred charges and accrued income -€4,304
Trade debts +€15,560
Tax, wage and social debts +€2,040
Other debts +€10,000
Investment in fixed assets (net) -€146,420
Debts after one year -€15,397
Current portion of long-term debt -€1,570
Short-term financial debts -€25,000
Cash 2025 €122,239
brings cash intakes cash out
Every line side by side 48 lines
Line Code 2024 2025 Change %
Total assets 20/58 €322,687 €380,594 +€57,907 +17.9%
Fixed assets 21/28 €69,690 €178,728 +€109,038 +156%
Tangible fixed assets 22/27 €39,015 €148,053 +€109,038 +279%
Plant, machinery and equipment 23 €2,408 €1,524 -€884 -36.7%
Furniture and vehicles 24 €23,448 €137,072 +€113,624 +485%
Other tangible fixed assets 26 €13,159 €9,456 -€3,703 -28.1%
Financial fixed assets 28 €30,675 €30,675 = 0.0%
Current assets 29/58 €252,997 €201,866 -€51,131 -20.2%
Amounts receivable after more than one year 29 €16,000 €12,000 -€4,000 -25.0%
Other amounts receivable 291 €16,000 €12,000 -€4,000 -25.0%
Amounts receivable within one year 40/41 €105,167 €61,329 -€43,837 -41.7%
Trade receivables 40 €93,054 €46,076 -€46,978 -50.5%
Other amounts receivable 41 €12,112 €15,253 +€3,141 +25.9%
Cash at bank and in hand 54/58 €129,837 €122,239 -€7,598 -5.9%
Deferred charges and accrued income 490/1 €1,994 €6,298 +€4,304 +216%
Total equity and liabilities 10/49 €322,687 €380,594 +€57,907 +17.9%
Equity 10/15 €199,428 €271,702 +€72,274 +36.2%
Contributions 10/11 €12,400 €12,400 = 0.0%
Reserves 13 €187,028 €259,302 +€72,274 +38.6%
Non-distributable reserves 130/1 €0 - =
Reserves not available under the articles 1311 €0 - =
Tax-exempt reserves 132 - €42,100 +€42,100
Distributable reserves 133 €187,028 €217,202 +€30,174 +16.1%
Amounts payable 17/49 €123,259 €108,892 -€14,367 -11.7%
Amounts payable after more than one year 17 €55,198 €39,802 -€15,397 -27.9%
Financial debts 170/4 €55,198 €39,802 -€15,397 -27.9%
Amounts payable within one year 42/48 €68,061 €69,090 +€1,030 +1.5%
Current portion of amounts payable after more than one year 42 €16,967 €15,397 -€1,570 -9.3%
Financial debts 43 €25,000 €0 -€25,000 -100%
Credit institutions 430/8 €25,000 €0 -€25,000 -100%
Trade debts 44 €6,489 €22,049 +€15,560 +240%
Suppliers 440/4 €6,489 €22,049 +€15,560 +240%
Taxes, remuneration and social security 45 €6,712 €8,752 +€2,040 +30.4%
Taxes 450/3 €6,712 €8,752 +€2,040 +30.4%
Other amounts payable 47/48 €12,892 €22,892 +€10,000 +77.6%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €11,721 €37,382 +€25,661 +219%
Other operating charges 640/8 €2,647 €2,747 +€100 +3.8%
Gross operating margin 9900 €96,363 €149,158 +€52,794 +54.8%
Operating profit (loss) 9901 €81,994 €109,028 +€27,034 +33.0%
Financial income 75/76B €33 €111 +€79 +241%
Recurring financial income 75 €33 €111 +€79 +241%
Financial charges 65/66B €1,589 €4,614 +€3,025 +190%
Recurring financial charges 65 €1,589 €4,614 +€3,025 +190%
Profit (loss) for the period before taxes 9903 €80,438 €104,525 +€24,087 +29.9%
Income taxes 67/77 €28,874 €32,251 +€3,377 +11.7%
Profit (loss) for the period 9904 €51,564 €72,274 +€20,710 +40.2%
Transfer to tax-exempt reserves 689 - €42,100 +€42,100
Profit (loss) for the period to be appropriated 9905 €51,564 €30,174 -€21,390 -41.5%

Source: filed annual accounts (NBB), financial years ended 31 March 2024 and 31 March 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 23 October 2026 via checked.be.