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MARKATHON: what changed

BE 0712.530.326NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
€123,517
2024 · €93,505+€30,011
Equity
€30,734
2024 · €87,568-€56,834
Cash
€36,116
2024 · €79,750-€43,635
Balance sheet total
€141,597
2024 · €217,163-€75,566

Largest movements

2024 to 2025
Assets
  • Cash -€43,635

    down €43,635 (-54.7%), from €79,750 to €36,116

    mainly Contributions, distributions and other (-€180,351) and Investment in fixed assets (net) (-€25,874)

  • Receivables within one year -€27,695

    down €27,695 (-42.6%), from €65,018 to €37,323

    of which Trade receivables: -€32,146

  • Current investments -€22,048

    down €22,048 (-64.8%), from €34,048 to €12,000

  • Tangible fixed assets +€21,715

    up €21,715 (+84.5%), from €25,693 to €47,408

    of which Furniture and vehicles: +€22,962

  • Deferred charges and accrued income -€3,902

    down €3,902 (-30.8%), from €12,653 to €8,751

Equity and liabilities
  • Profit (loss) carried forward -€56,834

    down €56,834 (-82.3%), from €69,018 to €12,184

  • Other debts -€13,985

    down €13,985 (-11.3%), from €123,891 to €109,906

  • Tax, wage and social debts -€3,462

    down €3,462 (-98.1%), from €3,529 to €67

Income statement
  • Gross operating margin +€38,124

    up €38,124 (+30.7%), from €124,199 to €162,323

  • Taxes +€9,184

    up €9,184 (+34.9%), from €26,282 to €35,466

  • Financial income +€1,896

    up €1,896 (+1,215%), from €156 to €2,052

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €93,505
Gross operating margin +€38,124
Depreciation -€1,303
Other operating charges -€11
Other operating items +€271
Financial income +€1,896
Financial charges +€218
Taxes -€9,184
Result 2025 €123,517
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€140,542
Investment -€3,826
Financing -€180,351
Cash 2024 €79,750
Net result for the year +€123,517
Depreciation +€4,160
Receivables within one year +€27,695
Deferred charges and accrued income +€3,902
Trade debts -€1,922
Tax, wage and social debts -€3,462
Other debts -€13,985
Accrued charges and deferred income +€637
Investment in fixed assets (net) -€25,874
Current investments +€22,048
Contributions, distributions and other -€180,351
Cash 2025 €36,116
brings cash intakes cash out
Every line side by side 37 lines
Line Code 2024 2025 Change %
Total assets 20/58 €217,163 €141,597 -€75,566 -34.8%
Fixed assets 21/28 €25,693 €47,408 +€21,715 +84.5%
Tangible fixed assets 22/27 €25,693 €47,408 +€21,715 +84.5%
Furniture and vehicles 24 €18,363 €41,325 +€22,962 +125%
Other tangible fixed assets 26 €7,330 €6,083 -€1,247 -17.0%
Current assets 29/58 €191,469 €94,189 -€97,281 -50.8%
Amounts receivable within one year 40/41 €65,018 €37,323 -€27,695 -42.6%
Trade receivables 40 €61,568 €29,422 -€32,146 -52.2%
Other amounts receivable 41 €3,450 €7,900 +€4,450 +129%
Current investments 50/53 €34,048 €12,000 -€22,048 -64.8%
Cash at bank and in hand 54/58 €79,750 €36,116 -€43,635 -54.7%
Deferred charges and accrued income 490/1 €12,653 €8,751 -€3,902 -30.8%
Total equity and liabilities 10/49 €217,163 €141,597 -€75,566 -34.8%
Equity 10/15 €87,568 €30,734 -€56,834 -64.9%
Contributions 10/11 €18,550 €18,550 = 0.0%
Profit (loss) carried forward 14 €69,018 €12,184 -€56,834 -82.3%
Amounts payable 17/49 €129,595 €110,863 -€18,732 -14.5%
Amounts payable within one year 42/48 €129,433 €110,064 -€19,369 -15.0%
Trade debts 44 €2,013 €90 -€1,922 -95.5%
Suppliers 440/4 €2,013 €90 -€1,922 -95.5%
Taxes, remuneration and social security 45 €3,529 €67 -€3,462 -98.1%
Taxes 450/3 €3,529 €67 -€3,462 -98.1%
Other amounts payable 47/48 €123,891 €109,906 -€13,985 -11.3%
Accrued charges and deferred income 492/3 €162 €799 +€637 +393%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €2,857 €4,160 +€1,303 +45.6%
Other operating charges 640/8 €762 €773 +€11 +1.5%
Non-recurring operating charges 66A €271 - -€271
Gross operating margin 9900 €124,199 €162,323 +€38,124 +30.7%
Operating profit (loss) 9901 €120,308 €157,390 +€37,082 +30.8%
Financial income 75/76B €156 €2,052 +€1,896 +1,215%
Recurring financial income 75 €156 €2,052 +€1,896 +1,215%
Financial charges 65/66B €677 €459 -€218 -32.2%
Recurring financial charges 65 €677 €459 -€218 -32.2%
Profit (loss) for the period before taxes 9903 €119,788 €158,983 +€39,195 +32.7%
Income taxes 67/77 €26,282 €35,466 +€9,184 +34.9%
Profit (loss) for the period 9904 €93,505 €123,517 +€30,011 +32.1%
Profit (loss) for the period to be appropriated 9905 €93,505 €123,517 +€30,011 +32.1%

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€404,131 to €559,637

Midpoint €468,925 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €30,734
Capitalised earnings €777,529 to €1.1m
Indication €404,131 to €559,637

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€30,734
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€30,734

Capitalised earnings

net result for the year (9904)
2025
€123,517
2024
€93,505
excluding non-recurring income and charges
€93,776
2023
€110,640
excluding non-recurring income and charges
€109,269
2022
€79,742
2021
€67,247
Average result, excluding non-recurring income and charges
€108,854
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€777,529 / €907,117 / €1.1m

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 11 November 2026 via checked.be.