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MaMuse: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MaMuse

BE 0891.523.832
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€29,059
2024 · -€43,704+€14,645
Equity
€180,598
2024 · €209,657-€29,059
Cash
€122,557
2024 · €145,884-€23,327
Balance sheet total
€197,263
2024 · €220,217-€22,954

Largest movements

2024 to 2025
Assets
  • Cash -€23,327

    down €23,327 (-16.0%), from €145,884 to €122,557

    mainly Net result for the year (-€29,059) and Receivables within one year (-€6,528)

  • Receivables within one year +€6,528

    up €6,528 (+11.7%), from €55,579 to €62,107

    of which Trade receivables: +€5,034

  • Tangible fixed assets -€6,440

    down €6,440 (-37.2%), from €17,309 to €10,869

    of which Furniture and vehicles: -€5,779

Equity and liabilities
  • Profit (loss) carried forward -€29,059

    down €29,059, from €22,352 to -€6,707

  • Trade debts +€8,887

    up €8,887 (+127%), from €6,997 to €15,884

  • Tax, wage and social debts -€2,782

    down €2,782 (-78.1%), from €3,563 to €781

    of which Remuneration and social security: -€1,694

Income statement
  • Gross operating margin +€21,519

    up €21,519 (+60.9%), from -€35,362 to -€13,843

  • Staff costs +€6,012

    up €6,012 (+1,564%), from €384 to €6,396

  • Other operating charges +€1,172

    up €1,172 (+67.1%), from €1,747 to €2,920

  • Depreciation -€394

    down €394 (-5.8%), from €6,834 to €6,440

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€43,704
Gross operating margin +€21,519
Staff costs -€6,012
Depreciation +€394
Other operating charges -€1,172
Financial income +€54
Financial charges -€138
Result 2025 -€29,059
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€23,327
Investment €0
Financing €0
Cash 2024 €145,884
Net result for the year -€29,059
Depreciation +€6,440
Receivables within one year -€6,528
Deferred charges and accrued income -€285
Trade debts +€8,887
Tax, wage and social debts -€2,782
Cash 2025 €122,557
brings cash intakes cash out
Every line side by side 38 lines
Line Code 2024 2025 Change %
Total assets 20/58 €220,217 €197,263 -€22,954 -10.4%
Fixed assets 21/28 €17,309 €10,869 -€6,440 -37.2%
Tangible fixed assets 22/27 €17,309 €10,869 -€6,440 -37.2%
Plant, machinery and equipment 23 €992 €331 -€661 -66.7%
Furniture and vehicles 24 €16,318 €10,539 -€5,779 -35.4%
Current assets 29/58 €202,907 €186,393 -€16,514 -8.1%
Amounts receivable within one year 40/41 €55,579 €62,107 +€6,528 +11.7%
Trade receivables 40 €3,629 €8,662 +€5,034 +139%
Other amounts receivable 41 €51,950 €53,445 +€1,495 +2.9%
Cash at bank and in hand 54/58 €145,884 €122,557 -€23,327 -16.0%
Deferred charges and accrued income 490/1 €1,444 €1,729 +€285 +19.7%
Total equity and liabilities 10/49 €220,217 €197,263 -€22,954 -10.4%
Equity 10/15 €209,657 €180,598 -€29,059 -13.9%
Contributions 10/11 €18,550 €18,550 = 0.0%
Reserves 13 €168,755 €168,755 = 0.0%
Non-distributable reserves 130/1 €1,855 €1,855 = 0.0%
Reserves not available under the articles 1311 €1,855 €1,855 = 0.0%
Distributable reserves 133 €166,900 €166,900 = 0.0%
Profit (loss) carried forward 14 €22,352 -€6,707 -€29,059
Amounts payable 17/49 €10,560 €16,665 +€6,105 +57.8%
Amounts payable within one year 42/48 €10,560 €16,665 +€6,105 +57.8%
Trade debts 44 €6,997 €15,884 +€8,887 +127%
Suppliers 440/4 €6,997 €15,884 +€8,887 +127%
Taxes, remuneration and social security 45 €3,563 €781 -€2,782 -78.1%
Taxes 450/3 €1,869 €781 -€1,088 -58.2%
Remuneration and social security 454/9 €1,694 - -€1,694
Remuneration, social security and pensions 62 €384 €6,396 +€6,012 +1,564%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €6,834 €6,440 -€394 -5.8%
Other operating charges 640/8 €1,747 €2,920 +€1,172 +67.1%
Gross operating margin 9900 -€35,362 -€13,843 +€21,519 +60.9%
Operating profit (loss) 9901 -€44,328 -€29,599 +€14,729 +33.2%
Financial income 75/76B €793 €847 +€54 +6.8%
Recurring financial income 75 €793 €847 +€54 +6.8%
Financial charges 65/66B €169 €307 +€138 +81.5%
Recurring financial charges 65 €169 €307 +€138 +81.5%
Profit (loss) for the period before taxes 9903 -€43,704 -€29,059 +€14,645 +33.5%
Profit (loss) for the period 9904 -€43,704 -€29,059 +€14,645 +33.5%
Profit (loss) for the period to be appropriated 9905 -€43,704 -€29,059 +€14,645 +33.5%

Source: filed annual accounts (NBB), financial years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 15 October 2026 via checked.be.