Skip to content

MAKE IT COUNT: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MAKE IT COUNT

BE 0817.607.852
NACE 73.200, Market research and public opinion polling
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€17,146
2024 · €30,357-€13,211
Equity
€74,950
2024 · €94,368-€19,418
Cash
€54,382
2024 · €91,339-€36,958
Balance sheet total
€90,608
2024 · €101,226-€10,618

Largest movements

2024 to 2025
Assets
  • Cash -€36,958

    down €36,958 (-40.5%), from €91,339 to €54,382

    mainly Contributions, distributions and other (-€36,564) and Receivables within one year (-€22,746)

  • Receivables within one year +€22,746

    up €22,746 (+1,718%), from €1,324 to €24,070

    of which Trade receivables: +€20,794

  • Tangible fixed assets +€3,594

    up €3,594 (+42.0%), from €8,562 to €12,156

    of which Furniture and vehicles: +€2,985

Equity and liabilities
  • Reserves -€19,418

    down €19,418 (-22.0%), from €88,168 to €68,750

  • Tax, wage and social debts +€5,926

    up €5,926 (+170%), from €3,492 to €9,419

  • Other debts +€1,645

    up €1,645 (+3,584%), from €46 to €1,691

  • Trade debts +€1,328

    up €1,328 (+41.2%), from €3,221 to €4,549

Income statement
  • Gross operating margin -€17,320

    down €17,320 (-35.3%), from €49,090 to €31,770

  • Taxes -€4,646

    down €4,646 (-31.4%), from €14,796 to €10,150

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €30,357
Gross operating margin -€17,320
Depreciation -€113
Other operating charges +€14
Other operating items -€229
Financial income +€90
Financial charges -€300
Taxes +€4,646
Result 2025 €17,146
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€5,021
Investment -€5,415
Financing -€36,564
Cash 2024 €91,339
Net result for the year +€17,146
Depreciation +€1,821
Receivables within one year -€22,746
Trade debts +€1,328
Tax, wage and social debts +€5,926
Other debts +€1,645
Accrued charges and deferred income -€99
Investment in fixed assets (net) -€5,415
Contributions, distributions and other -€36,564
Cash 2025 €54,382
brings cash intakes cash out
Every line side by side 37 lines
Line Code 2024 2025 Change %
Total assets 20/58 €101,226 €90,608 -€10,618 -10.5%
Fixed assets 21/28 €8,562 €12,156 +€3,594 +42.0%
Tangible fixed assets 22/27 €8,562 €12,156 +€3,594 +42.0%
Land and buildings 22 €4,340 €4,340 = 0.0%
Plant, machinery and equipment 23 €791 €1,400 +€609 +76.9%
Furniture and vehicles 24 €3,432 €6,417 +€2,985 +87.0%
Current assets 29/58 €92,664 €78,452 -€14,212 -15.3%
Amounts receivable within one year 40/41 €1,324 €24,070 +€22,746 +1,718%
Trade receivables 40 €70 €20,864 +€20,794 +29,621%
Other amounts receivable 41 €1,254 €3,206 +€1,952 +156%
Cash at bank and in hand 54/58 €91,339 €54,382 -€36,958 -40.5%
Total equity and liabilities 10/49 €101,226 €90,608 -€10,618 -10.5%
Equity 10/15 €94,368 €74,950 -€19,418 -20.6%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €88,168 €68,750 -€19,418 -22.0%
Distributable reserves 133 €88,168 €68,750 -€19,418 -22.0%
Amounts payable 17/49 €6,858 €15,658 +€8,800 +128%
Amounts payable within one year 42/48 €6,759 €15,658 +€8,899 +132%
Trade debts 44 €3,221 €4,549 +€1,328 +41.2%
Suppliers 440/4 €3,221 €4,549 +€1,328 +41.2%
Taxes, remuneration and social security 45 €3,492 €9,419 +€5,926 +170%
Taxes 450/3 €3,492 €9,419 +€5,926 +170%
Other amounts payable 47/48 €46 €1,691 +€1,645 +3,584%
Accrued charges and deferred income 492/3 €99 - -€99
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,708 €1,821 +€113 +6.6%
Other operating charges 640/8 €804 €790 -€14 -1.8%
Non-recurring operating charges 66A €845 €1,074 +€229 +27.1%
Gross operating margin 9900 €49,090 €31,770 -€17,320 -35.3%
Operating profit (loss) 9901 €45,734 €28,086 -€17,648 -38.6%
Financial income 75/76B €259 €349 +€90 +34.9%
Recurring financial income 75 €259 €349 +€90 +34.9%
Financial charges 65/66B €840 €1,139 +€300 +35.7%
Recurring financial charges 65 €840 €1,139 +€300 +35.7%
Profit (loss) for the period before taxes 9903 €45,153 €27,296 -€17,857 -39.5%
Income taxes 67/77 €14,796 €10,150 -€4,646 -31.4%
Profit (loss) for the period 9904 €30,357 €17,146 -€13,211 -43.5%
Profit (loss) for the period to be appropriated 9905 €30,357 €17,146 -€13,211 -43.5%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 17 October 2026 via checked.be.