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Maison Jaju: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Maison Jaju

BE 0794.410.895
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€22,515
2024 · €34,963-€12,448
Equity
€66,054
2024 · €45,205+€20,849
Cash
€7,138
2024 · €42,361-€35,224
Balance sheet total
€109,004
2024 · €89,167+€19,836

Largest movements

2024 to 2025
Assets
  • Receivables after one year +€68,925

    new in 2025: €68,925

  • Cash -€35,224

    down €35,224 (-83.2%), from €42,361 to €7,138

    mainly Receivables after one year (-€68,925) and Deferred charges and accrued income (-€7,918)

  • Receivables within one year -€20,244

    down €20,244 (-93.1%), from €21,755 to €1,511

    of which Trade receivables: -€21,755

  • Deferred charges and accrued income +€7,918

    up €7,918 (+153%), from €5,183 to €13,101

  • Tangible fixed assets -€3,809

    down €3,809 (-21.9%), from €17,368 to €13,559

    of which Other tangible fixed assets: -€3,389

Equity and liabilities
  • Reserves +€20,849

    up €20,849 (+48.3%), from €43,205 to €64,054

  • Trade debts -€6,135

    down €6,135 (-60.3%), from €10,168 to €4,033

  • Current portion of long-term debt +€3,418

    new in 2025: €3,418

  • Debts after one year +€1,631

    up €1,631 (+9.6%), from €16,946 to €18,577

Income statement
  • Gross operating margin -€8,607

    down €8,607 (-16.9%), from €50,976 to €42,369

  • Depreciation +€3,380

    up €3,380 (+788%), from €429 to €3,809

  • Other operating charges +€952

    up €952 (+45.0%), from €2,117 to €3,069

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €34,963
Gross operating margin -€8,607
Depreciation -€3,380
Other operating charges -€952
Financial income +€32
Financial charges -€21
Taxes +€480
Result 2025 €22,515
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€36,337
Investment -€2,269
Financing +€3,383
Cash 2024 €42,361
Net result for the year +€22,515
Depreciation +€3,809
Receivables after one year -€68,925
Receivables within one year +€20,244
Deferred charges and accrued income -€7,918
Trade debts -€6,135
Tax, wage and social debts -€663
Other debts +€736
Current investments -€2,269
Debts after one year +€1,631
Current portion of long-term debt +€3,418
Contributions, distributions and other -€1,666
Cash 2025 €7,138
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €89,167 €109,004 +€19,836 +22.2%
Fixed assets 21/28 €17,368 €13,559 -€3,809 -21.9%
Tangible fixed assets 22/27 €17,368 €13,559 -€3,809 -21.9%
Plant, machinery and equipment 23 €431 €12 -€420 -97.3%
Other tangible fixed assets 26 €16,937 €13,548 -€3,389 -20.0%
Current assets 29/58 €71,799 €95,444 +€23,645 +32.9%
Amounts receivable after more than one year 29 - €68,925 +€68,925
Other amounts receivable 291 - €68,925 +€68,925
Amounts receivable within one year 40/41 €21,755 €1,511 -€20,244 -93.1%
Trade receivables 40 €21,755 - -€21,755
Other amounts receivable 41 - €1,511 +€1,511
Current investments 50/53 €2,500 €4,769 +€2,269 +90.8%
Cash at bank and in hand 54/58 €42,361 €7,138 -€35,224 -83.2%
Deferred charges and accrued income 490/1 €5,183 €13,101 +€7,918 +153%
Total equity and liabilities 10/49 €89,167 €109,004 +€19,836 +22.2%
Equity 10/15 €45,205 €66,054 +€20,849 +46.1%
Contributions 10/11 €2,000 €2,000 = 0.0%
Reserves 13 €43,205 €64,054 +€20,849 +48.3%
Distributable reserves 133 €43,205 €64,054 +€20,849 +48.3%
Amounts payable 17/49 €43,962 €42,950 -€1,013 -2.3%
Amounts payable after more than one year 17 €16,946 €18,577 +€1,631 +9.6%
Financial debts 170/4 €16,946 €18,577 +€1,631 +9.6%
Amounts payable within one year 42/48 €27,016 €24,373 -€2,644 -9.8%
Current portion of amounts payable after more than one year 42 - €3,418 +€3,418
Trade debts 44 €10,168 €4,033 -€6,135 -60.3%
Suppliers 440/4 €10,168 €4,033 -€6,135 -60.3%
Taxes, remuneration and social security 45 €15,918 €15,255 -€663 -4.2%
Taxes 450/3 €15,918 €15,255 -€663 -4.2%
Other amounts payable 47/48 €930 €1,666 +€736 +79.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €429 €3,809 +€3,380 +788%
Other operating charges 640/8 €2,117 €3,069 +€952 +45.0%
Gross operating margin 9900 €50,976 €42,369 -€8,607 -16.9%
Operating profit (loss) 9901 €48,430 €35,491 -€12,939 -26.7%
Financial income 75/76B €1 €33 +€32 +4,613%
Recurring financial income 75 €1 €33 +€32 +4,613%
Financial charges 65/66B €997 €1,018 +€21 +2.1%
Recurring financial charges 65 €997 €1,018 +€21 +2.1%
Profit (loss) for the period before taxes 9903 €47,433 €34,506 -€12,928 -27.3%
Income taxes 67/77 €12,471 €11,991 -€480 -3.9%
Profit (loss) for the period 9904 €34,963 €22,515 -€12,448 -35.6%
Profit (loss) for the period to be appropriated 9905 €34,963 €22,515 -€12,448 -35.6%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 25 October 2026 via checked.be.