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MAGIC IMAGE: what changed

BE 0462.754.534NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
€159,786
2024 · €93,885+€65,901
Equity
€327,895
2024 · €168,109+€159,786
Cash
€35,098
2024 · €34,218+€880
Balance sheet total
€3.7m
2024 · €6.4m-€2.7m

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€2.5m

    down €2.5m (-57.1%), from €4.5m to €1.9m

    of which Trade receivables: -€1.6m

  • Tangible fixed assets -€189,995

    down €189,995 (-10.0%), from €1.9m to €1.7m

    of which Other tangible fixed assets: -€190,872

Equity and liabilities
  • Other debts -€2.4m

    down €2.4m (-98.1%), from €2.4m to €47,175

  • Debts after one year -€180,706

    down €180,706 (-10.7%), from €1.7m to €1.5m

  • Accrued charges and deferred income -€174,933

    down €174,933 (-10.0%), from €1.7m to €1.6m

  • Profit (loss) carried forward +€159,786

    up €159,786 (+160%), from €99,909 to €259,695

  • Trade debts -€145,529

    down €145,529 (-84.8%), from €171,636 to €26,107

Income statement
  • Gross operating margin +€188,878

    up €188,878 (+49.9%), from €378,619 to €567,497

  • Financial income -€51,962

    down €51,962 (-60.3%), from €86,207 to €34,245

  • Financial charges +€37,632

    up €37,632 (+52.5%), from €71,709 to €109,340

  • Staff costs +€25,815

    up €25,815 (+29.3%), from €88,172 to €113,987

  • Taxes +€5,909

    up €5,909, from -€2 to €5,907

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €93,885
Gross operating margin +€188,878
Staff costs -€25,815
Depreciation +€23
Other operating charges -€1,654
Other operating items -€28
Financial income -€51,962
Financial charges -€37,632
Taxes -€5,909
Result 2025 €159,786
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€179,947
Investment -€1,032
Financing -€178,035
Cash 2024 €34,218
Net result for the year +€159,786
Depreciation +€191,027
Receivables within one year +€2.5m
Smaller working-capital items +€601
Trade debts -€145,529
Other debts -€2.4m
Accrued charges and deferred income -€174,933
Investment in fixed assets (net) -€1,032
Debts after one year -€180,706
Current portion of long-term debt +€2,672
Cash 2025 €35,098
brings cash intakes cash out
Every line side by side 49 lines
Line Code 2024 2025 Change %
Total assets 20/58 €6,403,678 €3,665,862 -€2.7m -42.8%
Formation expenses 20 €0 €0 =
Fixed assets 21/28 €1,899,693 €1,709,698 -€189,995 -10.0%
Tangible fixed assets 22/27 €1,899,693 €1,709,698 -€189,995 -10.0%
Land and buildings 22 €29,747 €29,747 = 0.0%
Plant, machinery and equipment 23 €0 €0 =
Furniture and vehicles 24 €0 €877 +€877
Other tangible fixed assets 26 €1,869,946 €1,679,074 -€190,872 -10.2%
Current assets 29/58 €4,503,985 €1,956,164 -€2.5m -56.6%
Amounts receivable within one year 40/41 €4,458,614 €1,913,715 -€2.5m -57.1%
Trade receivables 40 €1,755,419 €113,806 -€1.6m -93.5%
Other amounts receivable 41 €2,703,195 €1,799,909 -€903,286 -33.4%
Cash at bank and in hand 54/58 €34,218 €35,098 +€880 +2.6%
Deferred charges and accrued income 490/1 €11,153 €7,351 -€3,802 -34.1%
Total equity and liabilities 10/49 €6,403,678 €3,665,862 -€2.7m -42.8%
Equity 10/15 €168,109 €327,895 +€159,786 +95.0%
Contributions 10/11 €62,000 €62,000 = 0.0%
Capital 10 €62,000 €62,000 = 0.0%
Issued capital 100 €62,000 €62,000 = 0.0%
Reserves 13 €6,200 €6,200 = 0.0%
Non-distributable reserves 130/1 €6,200 €6,200 = 0.0%
Legal reserve 130 €6,200 €6,200 = 0.0%
Profit (loss) carried forward 14 €99,909 €259,695 +€159,786 +160%
Amounts payable 17/49 €6,235,569 €3,337,967 -€2.9m -46.5%
Amounts payable after more than one year 17 €1,682,681 €1,501,974 -€180,706 -10.7%
Financial debts 170/4 €1,682,681 €1,501,974 -€180,706 -10.7%
Amounts payable within one year 42/48 €2,803,555 €261,592 -€2.5m -90.7%
Current portion of amounts payable after more than one year 42 €178,035 €180,706 +€2,672 +1.5%
Trade debts 44 €171,636 €26,107 -€145,529 -84.8%
Suppliers 440/4 €171,636 €26,107 -€145,529 -84.8%
Taxes, remuneration and social security 45 €10,805 €7,604 -€3,201 -29.6%
Taxes 450/3 - €5,907 +€5,907
Remuneration and social security 454/9 €10,805 €1,697 -€9,108 -84.3%
Other amounts payable 47/48 €2,443,080 €47,175 -€2.4m -98.1%
Accrued charges and deferred income 492/3 €1,749,333 €1,574,400 -€174,933 -10.0%
Remuneration, social security and pensions 62 €88,172 €113,987 +€25,815 +29.3%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €191,050 €191,027 -€23 0.0%
Other operating charges 640/8 €20,013 €21,667 +€1,654 +8.3%
Non-recurring operating charges 66A - €28 +€28
Gross operating margin 9900 €378,619 €567,497 +€188,878 +49.9%
Operating profit (loss) 9901 €79,384 €240,788 +€161,405 +203%
Financial income 75/76B €86,207 €34,245 -€51,962 -60.3%
Recurring financial income 75 €86,207 €34,245 -€51,962 -60.3%
Financial charges 65/66B €71,709 €109,340 +€37,632 +52.5%
Recurring financial charges 65 €71,709 €109,340 +€37,632 +52.5%
Profit (loss) for the period before taxes 9903 €93,883 €165,693 +€71,810 +76.5%
Income taxes 67/77 -€2 €5,907 +€5,909
Profit (loss) for the period 9904 €93,885 €159,786 +€65,901 +70.2%
Profit (loss) for the period to be appropriated 9905 €93,885 €159,786 +€65,901 +70.2%

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€322,116 to €385,383

Midpoint €348,477 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €327,895
Capitalised earnings €316,336 to €442,870
Indication €322,116 to €385,383

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€327,895
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€327,895

Capitalised earnings

net result for the year (9904)
2025
€159,786
excluding non-recurring income and charges
€159,814
2024
€93,885
2022
-€122,556
excluding non-recurring income and charges
-€120,839
2021
-€89,891
excluding non-recurring income and charges
-€87,810
2020
-€63,912
Average result, excluding non-recurring income and charges
€44,287
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€316,336 / €369,058 / €442,870

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 9 November 2026 via checked.be.