MAG CONCEPT: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
What changed
MAG CONCEPT
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€100,666
2024 · €71,958+€28,709
Equity
€178,486
2024 · €177,695+€791
Cash
€8,333
2024 · €4,751+€3,582
Balance sheet total
€1.1m
2024 · €1.0m+€25,279
Largest movements
Assets
- Stocks and contracts +€48,588
up €48,588 (+19.5%), from €249,144 to €297,732
- Receivables within one year -€22,712
down €22,712 (-6.3%), from €359,729 to €337,017
of which Trade receivables: -€53,593
Equity and liabilities
- Other debts +€107,051
new in 2025: €107,051
- Tax, wage and social debts -€90,310
down €90,310 (-20.9%), from €432,341 to €342,031
of which Taxes: -€84,500
- Current portion of long-term debt +€63,539
up €63,539 (+179%), from €35,533 to €99,071
- Trade debts -€30,157
down €30,157 (-22.4%), from €134,561 to €104,405
- Debts after one year -€21,492
down €21,492 (-10.9%), from €197,514 to €176,022
Income statement
- Staff costs -€138,857
down €138,857 (-18.3%), from €760,528 to €621,671
- Gross operating margin -€60,364
down €60,364 (-6.6%), from €916,385 to €856,022
- Taxes +€38,331
up €38,331 (+338%), from €11,352 to €49,683
- Financial income -€12,674
down €12,674 (-30.7%), from €41,330 to €28,656
- Financial charges +€11,649
up €11,649 (+24.2%), from €48,086 to €59,735
of which Financial charges: +€16,610
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Result 2024
€71,958
Gross operating margin
-€60,364
Staff costs
+€138,857
Depreciation
+€1,036
Other operating charges
+€7,606
Other operating items
+€4,227
Financial income
-€12,674
Financial charges
-€11,649
Taxes
-€38,331
Result 2025
€100,666
raises the resultlowers the resultnot broken down further in the accounts
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
From operations
+€78,149
Investment
-€19,629
Financing
-€54,938
Cash 2024
€4,751
From operations (derived)
+€78,149
Net result for the year
+€100,666
Depreciation
+€22,030
Stocks and contracts
-€48,588
Receivables within one year
+€22,712
Deferred charges and accrued income
+€1,779
Provisions
-€471
Trade debts
-€30,157
Tax, wage and social debts
-€90,310
Other debts
+€107,051
Accrued charges and deferred income
-€6,561
Investment (derived)
-€19,629
Investment in fixed assets (net)
-€19,629
Financing
-€54,938
Debts after one year
-€21,492
Current portion of long-term debt
+€63,539
Short-term financial debts
+€2,891
Contributions, distributions and other
-€99,875
Cash 2025
€8,333
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €1,046,948 | €1,072,227 | +€25,279 | +2.4% |
| Fixed assets | 21/28 | €431,199 | €428,799 | -€2,401 | -0.6% |
| Intangible fixed assets | 21 | €6,146 | €3,751 | -€2,395 | -39.0% |
| Tangible fixed assets | 22/27 | €425,054 | €425,048 | -€5 | 0.0% |
| Land and buildings | 22 | €393,647 | €407,727 | +€14,080 | +3.6% |
| Plant, machinery and equipment | 23 | €28,537 | - | -€28,537 | |
| Furniture and vehicles | 24 | €2,870 | €17,322 | +€14,452 | +504% |
| Current assets | 29/58 | €615,748 | €643,428 | +€27,680 | +4.5% |
| Stocks and contracts in progress | 3 | €249,144 | €297,732 | +€48,588 | +19.5% |
| Stocks | 30/36 | €249,144 | €297,732 | +€48,588 | +19.5% |
| Amounts receivable within one year | 40/41 | €359,729 | €337,017 | -€22,712 | -6.3% |
| Trade receivables | 40 | €138,599 | €85,006 | -€53,593 | -38.7% |
| Other amounts receivable | 41 | €221,129 | €252,010 | +€30,881 | +14.0% |
| Cash at bank and in hand | 54/58 | €4,751 | €8,333 | +€3,582 | +75.4% |
| Deferred charges and accrued income | 490/1 | €2,124 | €346 | -€1,779 | -83.7% |
| Total equity and liabilities | 10/49 | €1,046,948 | €1,072,227 | +€25,279 | +2.4% |
| Equity | 10/15 | €177,695 | €178,486 | +€791 | +0.4% |
| Contributions | 10/11 | €30,000 | €30,000 | = | 0.0% |
| Reserves | 13 | €132,961 | €133,761 | +€800 | +0.6% |
| Non-distributable reserves | 130/1 | €3,000 | €3,000 | = | 0.0% |
| Reserves not available under the articles | 1311 | €3,000 | €3,000 | = | 0.0% |
| Tax-exempt reserves | 132 | €31,500 | €31,500 | = | 0.0% |
| Distributable reserves | 133 | €98,461 | €99,261 | +€800 | +0.8% |
| Profit (loss) carried forward | 14 | -€1,405 | - | +€1,405 | |
| Investment grants | 15 | €16,139 | €14,725 | -€1,414 | -8.8% |
| Provisions and deferred taxes | 16 | €5,380 | €4,908 | -€471 | -8.8% |
| Deferred taxes | 168 | €5,380 | €4,908 | -€471 | -8.8% |
| Amounts payable | 17/49 | €863,873 | €888,833 | +€24,960 | +2.9% |
| Amounts payable after more than one year | 17 | €197,514 | €176,022 | -€21,492 | -10.9% |
| Financial debts | 170/4 | €197,514 | €176,022 | -€21,492 | -10.9% |
| Amounts payable within one year | 42/48 | €626,938 | €679,951 | +€53,014 | +8.5% |
| Current portion of amounts payable after more than one year | 42 | €35,533 | €99,071 | +€63,539 | +179% |
| Financial debts | 43 | €24,502 | €27,394 | +€2,891 | +11.8% |
| Credit institutions | 430/8 | €24,502 | €27,394 | +€2,891 | +11.8% |
| Trade debts | 44 | €134,561 | €104,405 | -€30,157 | -22.4% |
| Suppliers | 440/4 | €134,561 | €104,405 | -€30,157 | -22.4% |
| Taxes, remuneration and social security | 45 | €432,341 | €342,031 | -€90,310 | -20.9% |
| Taxes | 450/3 | €254,035 | €169,535 | -€84,500 | -33.3% |
| Remuneration and social security | 454/9 | €178,307 | €172,496 | -€5,810 | -3.3% |
| Other amounts payable | 47/48 | - | €107,051 | +€107,051 | |
| Accrued charges and deferred income | 492/3 | €39,421 | €32,860 | -€6,561 | -16.6% |
| Non-recurring operating income | 76A | €14,292 | - | -€14,292 | |
| Remuneration, social security and pensions | 62 | €760,528 | €621,671 | -€138,857 | -18.3% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €23,066 | €22,030 | -€1,036 | -4.5% |
| Other operating charges | 640/8 | €38,881 | €31,274 | -€7,606 | -19.6% |
| Non-recurring operating charges | 66A | €4,317 | €90 | -€4,227 | -97.9% |
| Gross operating margin | 9900 | €916,385 | €856,022 | -€60,364 | -6.6% |
| Operating profit (loss) | 9901 | €89,594 | €180,957 | +€91,363 | +102% |
| Financial income | 75/76B | €41,330 | €28,656 | -€12,674 | -30.7% |
| Recurring financial income | 75 | €41,330 | €28,656 | -€12,674 | -30.7% |
| Financial charges | 65/66B | €48,086 | €59,735 | +€11,649 | +24.2% |
| Recurring financial charges | 65 | €43,125 | €59,735 | +€16,610 | +38.5% |
| Non-recurring financial charges | 66B | €4,961 | - | -€4,961 | |
| Profit (loss) for the period before taxes | 9903 | €82,838 | €149,877 | +€67,039 | +80.9% |
| Transfer from deferred taxes | 780 | €471 | €471 | = | 0.0% |
| Income taxes | 67/77 | €11,352 | €49,683 | +€38,331 | +338% |
| Profit (loss) for the period | 9904 | €71,958 | €100,666 | +€28,709 | +39.9% |
| Profit (loss) for the period to be appropriated | 9905 | €71,958 | €100,666 | +€28,709 | +39.9% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 16 October 2026 via checked.be.