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MADLION: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MADLION

BE 0847.375.370
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€3,506
2024 · €1,532-€5,039
Equity
€118,041
2024 · €121,547-€3,506
Cash
€6,967
2024 · €4,039+€2,928
Balance sheet total
€267,018
2024 · €319,213-€52,195

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€53,382

    down €53,382 (-19.4%), from €274,747 to €221,365

    of which Trade receivables: -€92,169

Equity and liabilities
  • Accrued charges and deferred income -€32,760

    down €32,760 (-100.0%), from €32,760 to €0

  • Reserves -€32,531

    down €32,531 (-34.5%), from €94,247 to €61,716

  • Profit (loss) carried forward +€29,025

    up €29,025 (+333.6%), from €8,701 to €37,725

  • Trade debts -€10,878

    down €10,878 (-33.4%), from €32,548 to €21,670

  • Other debts -€7,623

    down €7,623 (-6.5%), from €118,010 to €110,387

Income statement
  • Gross operating margin -€10,278

    down €10,278, from €5,457 to -€4,820

  • Financial income +€3,185

    up €3,185 (+88.6%), from €3,595 to €6,779

  • Taxes -€2,192

    down €2,192 (-63.1%), from €3,472 to €1,280

  • Other operating charges -€637

    down €637 (-20.3%), from €3,140 to €2,503

  • Financial charges +€559

    up €559 (+109.5%), from €511 to €1,070

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €1,532
Gross operating margin -€10,278
Depreciation -€215
Other operating charges +€637
Financial income +€3,185
Financial charges -€559
Taxes +€2,192
Result 2025 -€3,506

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€5,888
Investment -€2,555
Financing -€405
Cash 2024 €4,039
Net result for the year -€3,506
Depreciation +€612
Stocks and contracts +€891
Receivables within one year +€53,382
Deferred charges and accrued income +€2,793
Trade debts -€10,878
Tax, wage and social debts +€2,977
Other debts -€7,623
Accrued charges and deferred income -€32,760
Investment in fixed assets (net) -€2,555
Short-term financial debts -€405
Cash 2025 €6,967
Every line side by side 42 lines
Line Code 2024 2025 Change %
Total assets 20/58 €319,213 €267,018 -€52,195 -16.4%
Fixed assets 21/28 €25,434 €27,377 +€1,944 +7.6%
Tangible fixed assets 22/27 €734 €2,677 +€1,944 +265.0%
Plant, machinery and equipment 23 €734 €337 -€397 -54.1%
Furniture and vehicles 24 - €2,340 +€2,340
Financial fixed assets 28 €24,700 €24,700 = 0.0%
Current assets 29/58 €293,779 €239,640 -€54,139 -18.4%
Stocks and contracts in progress 3 €9,783 €8,892 -€891 -9.1%
Stocks 30/36 €9,783 €8,892 -€891 -9.1%
Amounts receivable within one year 40/41 €274,747 €221,365 -€53,382 -19.4%
Trade receivables 40 €199,654 €107,485 -€92,169 -46.2%
Other amounts receivable 41 €75,093 €113,880 +€38,788 +51.7%
Cash at bank and in hand 54/58 €4,039 €6,967 +€2,928 +72.5%
Deferred charges and accrued income 490/1 €5,210 €2,416 -€2,793 -53.6%
Total equity and liabilities 10/49 €319,213 €267,018 -€52,195 -16.4%
Equity 10/15 €121,547 €118,041 -€3,506 -2.9%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €94,247 €61,716 -€32,531 -34.5%
Distributable reserves 133 €94,247 €61,716 -€32,531 -34.5%
Profit (loss) carried forward 14 €8,701 €37,725 +€29,025 +333.6%
Amounts payable 17/49 €197,665 €148,976 -€48,689 -24.6%
Amounts payable within one year 42/48 €164,905 €148,976 -€15,929 -9.7%
Financial debts 43 €405 €0 -€405 -100.0%
Credit institutions 430/8 €405 €0 -€405 -100.0%
Trade debts 44 €32,548 €21,670 -€10,878 -33.4%
Suppliers 440/4 €32,548 €21,670 -€10,878 -33.4%
Taxes, remuneration and social security 45 €13,943 €16,920 +€2,977 +21.4%
Taxes 450/3 €13,943 €16,920 +€2,977 +21.4%
Other amounts payable 47/48 €118,010 €110,387 -€7,623 -6.5%
Accrued charges and deferred income 492/3 €32,760 €0 -€32,760 -100.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €397 €612 +€215 +54.2%
Other operating charges 640/8 €3,140 €2,503 -€637 -20.3%
Gross operating margin 9900 €5,457 -€4,820 -€10,278
Operating profit (loss) 9901 €1,921 -€7,935 -€9,856
Financial income 75/76B €3,595 €6,779 +€3,185 +88.6%
Recurring financial income 75 €3,595 €6,779 +€3,185 +88.6%
Financial charges 65/66B €511 €1,070 +€559 +109.5%
Recurring financial charges 65 €511 €1,070 +€559 +109.5%
Profit (loss) for the period before taxes 9903 €5,005 -€2,226 -€7,231
Income taxes 67/77 €3,472 €1,280 -€2,192 -63.1%
Profit (loss) for the period 9904 €1,532 -€3,506 -€5,039
Profit (loss) for the period to be appropriated 9905 €1,532 -€3,506 -€5,039

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 7 October 2026 via checked.be.