MAD MEDIA: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
MAD MEDIA
Largest movements
- Receivables within one year +€28,740
up €28,740 (+122%), from €23,484 to €52,224
of which Trade receivables: +€16,974
- Tangible fixed assets -€4,183
down €4,183 (-48.4%), from €8,646 to €4,463
of which Furniture and vehicles: -€2,364
- Cash -€3,424
down €3,424 (-76.7%), from €4,463 to €1,039
mainly Receivables within one year (-€28,740) and Trade debts (-€4,603)
- Other debts +€11,944
up €11,944 (+399%), from €2,993 to €14,936
- Profit (loss) carried forward +€10,426
up €10,426, from -€9,310 to €1,116
- Trade debts -€4,603
down €4,603 (-76.9%), from €5,987 to €1,384
- Tax, wage and social debts +€3,367
up €3,367 (+20.4%), from €16,518 to €19,885
of which Taxes: +€3,367
- Gross operating margin +€10,870
up €10,870 (+223%), from €4,867 to €15,736
- Depreciation -€2,494
down €2,494 (-37.4%), from €6,677 to €4,183
- Taxes +€586
new in 2025: €586
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €36,593 | €57,726 | +€21,133 | +57.8% |
| Fixed assets | 21/28 | €8,646 | €4,463 | -€4,183 | -48.4% |
| Tangible fixed assets | 22/27 | €8,646 | €4,463 | -€4,183 | -48.4% |
| Plant, machinery and equipment | 23 | €4,699 | €2,880 | -€1,819 | -38.7% |
| Furniture and vehicles | 24 | €3,947 | €1,583 | -€2,364 | -59.9% |
| Current assets | 29/58 | €27,947 | €53,262 | +€25,315 | +90.6% |
| Amounts receivable within one year | 40/41 | €23,484 | €52,224 | +€28,740 | +122% |
| Trade receivables | 40 | €23,182 | €40,156 | +€16,974 | +73.2% |
| Other amounts receivable | 41 | €302 | €12,068 | +€11,766 | +3,898% |
| Cash at bank and in hand | 54/58 | €4,463 | €1,039 | -€3,424 | -76.7% |
| Total equity and liabilities | 10/49 | €36,593 | €57,726 | +€21,133 | +57.8% |
| Equity | 10/15 | €11,095 | €21,521 | +€10,426 | +94.0% |
| Contributions | 10/11 | €18,550 | €18,550 | = | 0.0% |
| Reserves | 13 | €1,855 | €1,855 | = | 0.0% |
| Distributable reserves | 133 | €1,855 | €1,855 | = | 0.0% |
| Profit (loss) carried forward | 14 | -€9,310 | €1,116 | +€10,426 | |
| Amounts payable | 17/49 | €25,498 | €36,205 | +€10,707 | +42.0% |
| Amounts payable within one year | 42/48 | €25,498 | €36,205 | +€10,707 | +42.0% |
| Trade debts | 44 | €5,987 | €1,384 | -€4,603 | -76.9% |
| Suppliers | 440/4 | €5,987 | €1,384 | -€4,603 | -76.9% |
| Taxes, remuneration and social security | 45 | €16,518 | €19,885 | +€3,367 | +20.4% |
| Taxes | 450/3 | €4,518 | €7,885 | +€3,367 | +74.5% |
| Remuneration and social security | 454/9 | €12,000 | €12,000 | = | 0.0% |
| Other amounts payable | 47/48 | €2,993 | €14,936 | +€11,944 | +399% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €6,677 | €4,183 | -€2,494 | -37.4% |
| Other operating charges | 640/8 | €412 | €479 | +€67 | +16.2% |
| Gross operating margin | 9900 | €4,867 | €15,736 | +€10,870 | +223% |
| Operating profit (loss) | 9901 | -€2,223 | €11,075 | +€13,297 | |
| Financial income | 75/76B | €9 | €0 | -€9 | -100% |
| Recurring financial income | 75 | €9 | €0 | -€9 | -100% |
| Financial charges | 65/66B | €125 | €63 | -€62 | -49.8% |
| Recurring financial charges | 65 | €125 | €63 | -€62 | -49.8% |
| Profit (loss) for the period before taxes | 9903 | -€2,339 | €11,012 | +€13,351 | |
| Income taxes | 67/77 | - | €586 | +€586 | |
| Profit (loss) for the period | 9904 | -€2,339 | €10,426 | +€12,764 | |
| Profit (loss) for the period to be appropriated | 9905 | -€2,339 | €10,426 | +€12,764 |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 28 October 2026 via checked.be.