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MAD MAN: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MAD MAN

BE 0544.357.664
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€2,722
2024 · €4,441-€1,720
Equity
€100
2024 · €100
Cash
€13,772
2024 · €8,295+€5,478
Balance sheet total
€33,137
2024 · €32,296+€841

Largest movements

2024 to 2025
Assets
  • Cash +€5,478

    up €5,478 (+66.0%), from €8,295 to €13,772

    mainly Other debts (+€3,338) and Net result for the year (+€2,722)

  • Tangible fixed assets -€2,238

    down €2,238 (-19.6%), from €11,400 to €9,162

    of which Furniture and vehicles: -€2,097

  • Receivables within one year -€2,086

    down €2,086 (-17.4%), from €11,996 to €9,910

    of which Other amounts receivable: -€2,794

Equity and liabilities
  • Other debts +€3,338

    up €3,338 (+75.1%), from €4,441 to €7,779

  • Trade debts -€1,953

    down €1,953 (-11.1%), from €17,560 to €15,607

  • Tax, wage and social debts -€371

    down €371 (-3.7%), from €10,022 to €9,651

Income statement
  • Other operating charges +€716

    up €716 (+184.8%), from €387 to €1,103

  • Financial charges +€677

    up €677 (+103.0%), from €657 to €1,334

  • Gross operating margin +€359

    up €359 (+4.3%), from €8,331 to €8,690

  • Taxes +€337

    up €337 (+17.1%), from €1,975 to €2,312

  • Financial income -€297

    no longer reported in 2025 (was €297)

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €4,441
Gross operating margin +€359
Depreciation -€51
Other operating charges -€716
Financial income -€297
Financial charges -€677
Taxes -€337
Result 2025 €2,722

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€7,181
Investment +€1,019
Financing -€2,722
Cash 2024 €8,295
Net result for the year +€2,722
Depreciation +€1,219
Receivables within one year +€2,086
Deferred charges and accrued income +€313
Trade debts -€1,953
Tax, wage and social debts -€371
Other debts +€3,338
Accrued charges and deferred income -€173
Investment in fixed assets (net) +€1,019
Contributions, distributions and other -€2,722
Cash 2025 €13,772
Every line side by side 36 lines
Line Code 2024 2025 Change %
Total assets 20/58 €32,296 €33,137 +€841 +2.6%
Fixed assets 21/28 €11,400 €9,162 -€2,238 -19.6%
Tangible fixed assets 22/27 €11,400 €9,162 -€2,238 -19.6%
Plant, machinery and equipment 23 €328 €187 -€141 -43.0%
Furniture and vehicles 24 €3,835 €1,738 -€2,097 -54.7%
Other tangible fixed assets 26 €7,237 €7,237 = 0.0%
Current assets 29/58 €20,896 €23,975 +€3,079 +14.7%
Amounts receivable within one year 40/41 €11,996 €9,910 -€2,086 -17.4%
Trade receivables 40 €9,202 €9,910 +€708 +7.7%
Other amounts receivable 41 €2,794 - -€2,794
Cash at bank and in hand 54/58 €8,295 €13,772 +€5,478 +66.0%
Deferred charges and accrued income 490/1 €606 €292 -€313 -51.7%
Total equity and liabilities 10/49 €32,296 €33,137 +€841 +2.6%
Equity 10/15 €100 €100 = 0.0%
Contributions 10/11 €100 €100 = 0.0%
Amounts payable 17/49 €32,196 €33,037 +€841 +2.6%
Amounts payable within one year 42/48 €32,024 €33,037 +€1,014 +3.2%
Trade debts 44 €17,560 €15,607 -€1,953 -11.1%
Suppliers 440/4 €17,560 €15,607 -€1,953 -11.1%
Taxes, remuneration and social security 45 €10,022 €9,651 -€371 -3.7%
Taxes 450/3 €10,022 €9,651 -€371 -3.7%
Other amounts payable 47/48 €4,441 €7,779 +€3,338 +75.1%
Accrued charges and deferred income 492/3 €173 - -€173
Non-recurring operating income 76A €3,160 €38 -€3,121 -98.8%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,168 €1,219 +€51 +4.4%
Other operating charges 640/8 €387 €1,103 +€716 +184.8%
Gross operating margin 9900 €8,331 €8,690 +€359 +4.3%
Operating profit (loss) 9901 €6,776 €6,368 -€408 -6.0%
Financial income 75/76B €297 - -€297
Recurring financial income 75 €297 - -€297
Financial charges 65/66B €657 €1,334 +€677 +103.0%
Recurring financial charges 65 €657 €1,334 +€677 +103.0%
Profit (loss) for the period before taxes 9903 €6,416 €5,034 -€1,382 -21.5%
Income taxes 67/77 €1,975 €2,312 +€337 +17.1%
Profit (loss) for the period 9904 €4,441 €2,722 -€1,720 -38.7%
Profit (loss) for the period to be appropriated 9905 €4,441 €2,722 -€1,720 -38.7%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 11 October 2026 via checked.be.