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M.S.A.: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

M.S.A.

BE 0437.595.902
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€13,514
2024 · €123,585-€137,098
Equity
€179,973
2024 · €193,487-€13,514
Cash
€206,136
2024 · €234,632-€28,496
Balance sheet total
€600,653
2024 · €723,303-€122,650

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€128,383

    down €128,383 (-48.5%), from €264,686 to €136,303

    of which Other amounts receivable: -€196,245

  • Tangible fixed assets +€42,643

    up €42,643 (+64.3%), from €66,291 to €108,934

    of which Other tangible fixed assets: +€35,873

  • Cash -€28,496

    down €28,496 (-12.1%), from €234,632 to €206,136

    mainly Other debts (-€135,170) and Investment in fixed assets (net) (-€70,559)

Equity and liabilities
  • Other debts -€135,170

    down €135,170 (-91.8%), from €147,166 to €11,996

  • Debts after one year +€35,738

    up €35,738 (+695%), from €5,140 to €40,877

  • Trade debts -€24,484

    down €24,484 (-17.1%), from €142,887 to €118,403

  • Accrued charges and deferred income -€17,306

    down €17,306 (-70.8%), from €24,445 to €7,139

  • Advances received +€17,070

    up €17,070 (+9.5%), from €180,006 to €197,076

Income statement
  • Gross operating margin +€227,542

    up €227,542 (+137%), from €165,553 to €393,095

  • Write-downs +€96,550

    up €96,550 (+99.4%), from -€97,090 to -€540

  • Staff costs +€71,523

    up €71,523 (+728%), from €9,826 to €81,349

  • Taxes -€50,218

    down €50,218 (-72.5%), from €69,266 to €19,048

  • Other operating charges +€9,847

    up €9,847 (+70.2%), from €14,020 to €23,867

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €123,585
Gross operating margin +€227,542
Staff costs -€71,523
Depreciation -€9,303
Write-downs -€96,550
Other operating charges -€9,847
Other operating items -€223,409
Financial income +€1,396
Financial charges -€5,623
Taxes +€50,218
Result 2025 -€13,514
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€2,221
Investment -€70,559
Financing +€39,842
Cash 2024 €234,632
Net result for the year -€13,514
Depreciation +€27,916
Stocks and contracts +€5,850
Receivables within one year +€128,383
Deferred charges and accrued income +€2,563
Trade debts -€24,484
Tax, wage and social debts +€10,912
Advances received +€17,070
Other debts -€135,170
Accrued charges and deferred income -€17,306
Investment in fixed assets (net) -€70,559
Debts after one year +€35,738
Current portion of long-term debt +€4,104
Cash 2025 €206,136
brings cash intakes cash out
Every line side by side 52 lines
Line Code 2024 2025 Change %
Total assets 20/58 €723,303 €600,653 -€122,650 -17.0%
Fixed assets 21/28 €66,291 €108,934 +€42,643 +64.3%
Tangible fixed assets 22/27 €66,291 €108,934 +€42,643 +64.3%
Furniture and vehicles 24 €57,994 €64,764 +€6,770 +11.7%
Other tangible fixed assets 26 €8,297 €44,170 +€35,873 +432%
Current assets 29/58 €657,012 €491,719 -€165,292 -25.2%
Stocks and contracts in progress 3 €121,242 €115,392 -€5,850 -4.8%
Stocks 30/36 €121,242 €115,392 -€5,850 -4.8%
Amounts receivable within one year 40/41 €264,686 €136,303 -€128,383 -48.5%
Trade receivables 40 €40,972 €108,835 +€67,862 +166%
Other amounts receivable 41 €223,714 €27,469 -€196,245 -87.7%
Current investments 50/53 €0 - =
Cash at bank and in hand 54/58 €234,632 €206,136 -€28,496 -12.1%
Deferred charges and accrued income 490/1 €36,451 €33,888 -€2,563 -7.0%
Total equity and liabilities 10/49 €723,303 €600,653 -€122,650 -17.0%
Equity 10/15 €193,487 €179,973 -€13,514 -7.0%
Contributions 10/11 €61,500 €61,500 = 0.0%
Capital 10 €61,500 €61,500 = 0.0%
Issued capital 100 €61,500 €61,500 = 0.0%
Reserves 13 €131,987 €129,735 -€2,252 -1.7%
Non-distributable reserves 130/1 €6,150 €6,150 = 0.0%
Legal reserve 130 €6,150 €6,150 = 0.0%
Distributable reserves 133 €125,837 €123,585 -€2,252 -1.8%
Profit (loss) carried forward 14 €0 -€11,262 -€11,262
Amounts payable 17/49 €529,816 €420,680 -€109,136 -20.6%
Amounts payable after more than one year 17 €5,140 €40,877 +€35,738 +695%
Financial debts 170/4 €5,140 €40,877 +€35,738 +695%
Amounts payable within one year 42/48 €500,232 €372,663 -€127,568 -25.5%
Current portion of amounts payable after more than one year 42 €10,158 €14,262 +€4,104 +40.4%
Trade debts 44 €142,887 €118,403 -€24,484 -17.1%
Suppliers 440/4 €142,887 €118,403 -€24,484 -17.1%
Advances received on contracts in progress 46 €180,006 €197,076 +€17,070 +9.5%
Taxes, remuneration and social security 45 €20,014 €30,926 +€10,912 +54.5%
Taxes 450/3 €18,344 €22,392 +€4,048 +22.1%
Remuneration and social security 454/9 €1,670 €8,534 +€6,864 +411%
Other amounts payable 47/48 €147,166 €11,996 -€135,170 -91.8%
Accrued charges and deferred income 492/3 €24,445 €7,139 -€17,306 -70.8%
Remuneration, social security and pensions 62 €9,826 €81,349 +€71,523 +728%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €18,614 €27,916 +€9,303 +50.0%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 -€97,090 -€540 +€96,550 +99.4%
Other operating charges 640/8 €14,020 €23,867 +€9,847 +70.2%
Non-recurring operating charges 66A - €223,409 +€223,409
Gross operating margin 9900 €165,553 €393,095 +€227,542 +137%
Operating profit (loss) 9901 €220,183 €37,094 -€183,089 -83.2%
Financial income 75/76B €3,076 €4,472 +€1,396 +45.4%
Recurring financial income 75 €3,076 €4,472 +€1,396 +45.4%
Financial charges 65/66B €30,409 €36,031 +€5,623 +18.5%
Recurring financial charges 65 €30,409 €36,031 +€5,623 +18.5%
Profit (loss) for the period before taxes 9903 €192,851 €5,534 -€187,316 -97.1%
Income taxes 67/77 €69,266 €19,048 -€50,218 -72.5%
Profit (loss) for the period 9904 €123,585 -€13,514 -€137,098
Profit (loss) for the period to be appropriated 9905 €123,585 -€13,514 -€137,098

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 16 October 2026 via checked.be.