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M&G PROD: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

M&G PROD

BE 0480.116.346
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€12,761
2024 · -€4,346+€17,108
Equity
€69,626
2024 · €56,865+€12,761
Cash
€811
2024 · €0+€811
Balance sheet total
€121,875
2024 · €188,377-€66,502

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€59,924

    down €59,924 (-38.0%), from €157,621 to €97,697

    of which Trade receivables: -€41,840

  • Tangible fixed assets -€9,910

    down €9,910 (-32.7%), from €30,296 to €20,386

    of which Furniture and vehicles: -€6,152

  • Deferred charges and accrued income +€2,522

    up €2,522 (+548.2%), from €460 to €2,982

Equity and liabilities
  • Trade debts -€72,190

    down €72,190 (-74.1%), from €97,473 to €25,283

  • Profit (loss) carried forward +€12,761

    up €12,761, from -€6,373 to €6,388

  • Tax, wage and social debts -€10,514

    down €10,514 (-73.4%), from €14,334 to €3,820

    of which Remuneration and social security: -€11,121

  • Other debts +€4,646

    up €4,646 (+40.7%), from €11,421 to €16,067

Income statement
  • Staff costs -€42,724

    down €42,724 (-87.7%), from €48,709 to €5,985

  • Gross operating margin -€11,621

    down €11,621 (-23.7%), from €49,051 to €37,430

  • Financial income -€5,642

    down €5,642 (-98.2%), from €5,742 to €101

  • Taxes +€2,201

    up €2,201 (+975.7%), from €226 to €2,426

  • Other operating charges +€2,083

    up €2,083 (+333.3%), from €625 to €2,707

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€4,346
Gross operating margin -€11,621
Staff costs +€42,724
Depreciation +€66
Other operating charges -€2,083
Other operating items -€3,856
Financial income -€5,642
Financial charges -€279
Taxes -€2,201
Result 2025 €12,761

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€107
Investment +€1,908
Financing -€1,205
Cash 2024 €0
Net result for the year +€12,761
Depreciation +€8,002
Receivables within one year +€59,924
Deferred charges and accrued income -€2,522
Trade debts -€72,190
Tax, wage and social debts -€10,514
Other debts +€4,646
Investment in fixed assets (net) +€1,908
Short-term financial debts -€1,205
Cash 2025 €811
Every line side by side 43 lines
Line Code 2024 2025 Change %
Total assets 20/58 €188,377 €121,875 -€66,502 -35.3%
Fixed assets 21/28 €30,296 €20,386 -€9,910 -32.7%
Tangible fixed assets 22/27 €30,296 €20,386 -€9,910 -32.7%
Furniture and vehicles 24 €16,997 €10,845 -€6,152 -36.2%
Other tangible fixed assets 26 €13,299 €9,541 -€3,758 -28.3%
Current assets 29/58 €158,081 €101,489 -€56,592 -35.8%
Amounts receivable within one year 40/41 €157,621 €97,697 -€59,924 -38.0%
Trade receivables 40 €51,498 €9,658 -€41,840 -81.2%
Other amounts receivable 41 €106,123 €88,039 -€18,084 -17.0%
Cash at bank and in hand 54/58 €0 €811 +€811 +1350983.3%
Deferred charges and accrued income 490/1 €460 €2,982 +€2,522 +548.2%
Total equity and liabilities 10/49 €188,377 €121,875 -€66,502 -35.3%
Equity 10/15 €56,865 €69,626 +€12,761 +22.4%
Contributions 10/11 €12,400 €12,400 = 0.0%
Reserves 13 €50,838 €50,838 = 0.0%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Distributable reserves 133 €48,978 €48,978 = 0.0%
Profit (loss) carried forward 14 -€6,373 €6,388 +€12,761
Amounts payable 17/49 €131,512 €52,248 -€79,264 -60.3%
Amounts payable within one year 42/48 €131,512 €52,248 -€79,264 -60.3%
Financial debts 43 €8,285 €7,079 -€1,205 -14.5%
Credit institutions 430/8 €8,285 €7,079 -€1,205 -14.5%
Trade debts 44 €97,473 €25,283 -€72,190 -74.1%
Suppliers 440/4 €97,473 €25,283 -€72,190 -74.1%
Taxes, remuneration and social security 45 €14,334 €3,820 -€10,514 -73.4%
Taxes 450/3 €2,517 €3,123 +€606 +24.1%
Remuneration and social security 454/9 €11,817 €697 -€11,121 -94.1%
Other amounts payable 47/48 €11,421 €16,067 +€4,646 +40.7%
Remuneration, social security and pensions 62 €48,709 €5,985 -€42,724 -87.7%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €8,068 €8,002 -€66 -0.8%
Other operating charges 640/8 €625 €2,707 +€2,083 +333.3%
Non-recurring operating charges 66A - €3,856 +€3,856
Gross operating margin 9900 €49,051 €37,430 -€11,621 -23.7%
Operating profit (loss) 9901 -€8,350 €16,880 +€25,230
Financial income 75/76B €5,742 €101 -€5,642 -98.2%
Recurring financial income 75 €5,742 €101 -€5,642 -98.2%
Financial charges 65/66B €1,513 €1,792 +€279 +18.5%
Recurring financial charges 65 €1,513 €1,792 +€279 +18.5%
Profit (loss) for the period before taxes 9903 -€4,121 €15,188 +€19,309
Income taxes 67/77 €226 €2,426 +€2,201 +975.7%
Profit (loss) for the period 9904 -€4,346 €12,761 +€17,108
Profit (loss) for the period to be appropriated 9905 -€4,346 €12,761 +€17,108

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 12 October 2026 via checked.be.