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M & D: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

M & D

BE 0479.442.195
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€20,081
2024 · €16,496+€3,585
Equity
€158,812
2024 · €139,563+€19,248
Cash
€189,292
2024 · €180,434+€8,858
Balance sheet total
€199,694
2024 · €193,669+€6,026

Largest movements

2024 to 2025
Assets
  • Cash +€8,858

    up €8,858 (+4.9%), from €180,434 to €189,292

    mainly Net result for the year (+€20,081) and Receivables within one year (+€2,900)

  • Receivables within one year -€2,900

    down €2,900 (-22.5%), from €12,909 to €10,010

Equity and liabilities
  • Reserves +€20,081

    up €20,081 (+15.7%), from €127,538 to €147,620

    of which Distributable reserves: +€20,081

  • Tax, wage and social debts -€13,024

    down €13,024 (-48.4%), from €26,935 to €13,911

Income statement
  • Gross operating margin +€4,264

    up €4,264 (+15.4%), from €27,718 to €31,982

  • Taxes +€837

    up €837 (+9.4%), from €8,937 to €9,774

  • Other operating charges +€400

    new in 2025: €400

  • Depreciation -€357

    down €357 (-94.5%), from €378 to €21

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €16,496
Gross operating margin +€4,264
Depreciation +€357
Other operating charges -€400
Financial charges +€201
Taxes -€837
Result 2025 €20,081
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€9,691
Investment €0
Financing -€833
Cash 2024 €180,434
Net result for the year +€20,081
Depreciation +€21
Receivables within one year +€2,900
Deferred charges and accrued income -€89
Tax, wage and social debts -€13,024
Other debts -€198
Contributions, distributions and other -€833
Cash 2025 €189,292
brings cash intakes cash out
Every line side by side 31 lines
Line Code 2024 2025 Change %
Total assets 20/58 €193,669 €199,694 +€6,026 +3.1%
Fixed assets 21/28 €21 - -€21
Tangible fixed assets 22/27 €21 - -€21
Furniture and vehicles 24 €21 - -€21
Current assets 29/58 €193,648 €199,694 +€6,047 +3.1%
Amounts receivable within one year 40/41 €12,909 €10,010 -€2,900 -22.5%
Trade receivables 40 €12,909 €10,010 -€2,900 -22.5%
Cash at bank and in hand 54/58 €180,434 €189,292 +€8,858 +4.9%
Deferred charges and accrued income 490/1 €304 €393 +€89 +29.1%
Total equity and liabilities 10/49 €193,669 €199,694 +€6,026 +3.1%
Equity 10/15 €139,563 €158,812 +€19,248 +13.8%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €127,538 €147,620 +€20,081 +15.7%
Tax-exempt reserves 132 €2,455 €2,455 = 0.0%
Distributable reserves 133 €125,083 €145,165 +€20,081 +16.1%
Profit (loss) carried forward 14 €5,825 €4,992 -€833 -14.3%
Amounts payable 17/49 €54,105 €40,883 -€13,222 -24.4%
Amounts payable within one year 42/48 €54,105 €40,883 -€13,222 -24.4%
Taxes, remuneration and social security 45 €26,935 €13,911 -€13,024 -48.4%
Taxes 450/3 €26,935 €13,911 -€13,024 -48.4%
Other amounts payable 47/48 €27,170 €26,972 -€198 -0.7%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €378 €21 -€357 -94.5%
Other operating charges 640/8 - €400 +€400
Gross operating margin 9900 €27,718 €31,982 +€4,264 +15.4%
Operating profit (loss) 9901 €27,340 €31,561 +€4,221 +15.4%
Financial charges 65/66B €1,907 €1,706 -€201 -10.6%
Recurring financial charges 65 €1,907 €1,706 -€201 -10.6%
Profit (loss) for the period before taxes 9903 €25,433 €29,855 +€4,422 +17.4%
Income taxes 67/77 €8,937 €9,774 +€837 +9.4%
Profit (loss) for the period 9904 €16,496 €20,081 +€3,585 +21.7%
Profit (loss) for the period to be appropriated 9905 €16,496 €20,081 +€3,585 +21.7%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 20 October 2026 via checked.be.