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M.A.V. Direct: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

M.A.V. Direct

BE 0459.542.250
NACE 73.200, Market research and public opinion polling
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€15,380
2024 · €26,225-€41,605
Equity
€306,385
2024 · €326,766-€20,380
Cash
€14,638
2024 · €8,653+€5,985
Balance sheet total
€332,385
2024 · €349,662-€17,277

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€23,262

    down €23,262 (-6.9%), from €335,593 to €312,331

    of which Other amounts receivable: -€25,828

  • Cash +€5,985

    up €5,985 (+69.2%), from €8,653 to €14,638

    mainly Receivables within one year (+€23,262) and Current portion of long-term debt (+€4,500)

Equity and liabilities
  • Profit (loss) carried forward -€15,380

    down €15,380 (-5.4%), from €283,701 to €268,320

  • Reserves -€5,000

    down €5,000 (-13.6%), from €36,865 to €31,865

    of which Tax-exempt reserves: -€5,000

  • Current portion of long-term debt +€4,500

    new in 2025: €4,500

Income statement
  • Staff costs +€37,676

    up €37,676 (+102%), from €37,010 to €74,685

  • Financial income -€18,699

    down €18,699 (-100.0%), from €18,700 to €1

  • Turnover +€15,409

    up €15,409 (+13.2%), from €116,437 to €131,847

  • Purchases and services +€9,975

    up €9,975 (+16.1%), from €62,094 to €72,069

  • Taxes -€9,889

    down €9,889 (-92.0%), from €10,745 to €857

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €26,225
Gross operating margin +€5,515
Staff costs -€37,676
Other operating charges -€405
Financial income -€18,699
Financial charges -€229
Taxes +€9,889
Result 2025 -€15,380
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€6,485
Investment €0
Financing -€500
Cash 2024 €8,653
Net result for the year -€15,380
Receivables within one year +€23,262
Trade debts -€917
Tax, wage and social debts -€480
Current portion of long-term debt +€4,500
Contributions, distributions and other -€5,000
Cash 2025 €14,638
brings cash intakes cash out
Every line side by side 39 lines
Line Code 2024 2025 Change %
Total assets 20/58 €349,662 €332,385 -€17,277 -4.9%
Fixed assets 21/28 €5,416 €5,416 = 0.0%
Financial fixed assets 28 €5,416 €5,416 = 0.0%
Current assets 29/58 €344,246 €326,970 -€17,277 -5.0%
Amounts receivable within one year 40/41 €335,593 €312,331 -€23,262 -6.9%
Trade receivables 40 €17,691 €20,258 +€2,567 +14.5%
Other amounts receivable 41 €317,902 €292,074 -€25,828 -8.1%
Cash at bank and in hand 54/58 €8,653 €14,638 +€5,985 +69.2%
Total equity and liabilities 10/49 €349,662 €332,385 -€17,277 -4.9%
Equity 10/15 €326,766 €306,385 -€20,380 -6.2%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €36,865 €31,865 -€5,000 -13.6%
Non-distributable reserves 130/1 €1,865 €1,865 = 0.0%
Reserves not available under the articles 1311 €1,865 €1,865 = 0.0%
Tax-exempt reserves 132 €35,000 €30,000 -€5,000 -14.3%
Profit (loss) carried forward 14 €283,701 €268,320 -€15,380 -5.4%
Amounts payable 17/49 €22,896 €26,000 +€3,104 +13.6%
Amounts payable within one year 42/48 €22,896 €26,000 +€3,104 +13.6%
Current portion of amounts payable after more than one year 42 - €4,500 +€4,500
Trade debts 44 €1,399 €483 -€917 -65.5%
Suppliers 440/4 €1,399 €483 -€917 -65.5%
Taxes, remuneration and social security 45 €21,497 €21,018 -€480 -2.2%
Taxes 450/3 €21,497 €14,105 -€7,392 -34.4%
Remuneration and social security 454/9 - €6,912 +€6,912
Turnover 70 €116,437 €131,847 +€15,409 +13.2%
Non-recurring operating income 76A - €31 +€31
Goods, raw materials, services and sundry goods 60/61 €62,094 €72,069 +€9,975 +16.1%
Remuneration, social security and pensions 62 €37,010 €74,685 +€37,676 +102%
Other operating charges 640/8 €346 €751 +€405 +117%
Gross operating margin 9900 €55,943 €61,458 +€5,515 +9.9%
Operating profit (loss) 9901 €18,587 -€13,978 -€32,565
Financial income 75/76B €18,700 €1 -€18,699 -100.0%
Recurring financial income 75 €18,700 €1 -€18,699 -100.0%
Financial charges 65/66B €317 €546 +€229 +72.4%
Recurring financial charges 65 €317 €546 +€229 +72.4%
Profit (loss) for the period before taxes 9903 €36,970 -€14,524 -€51,494
Income taxes 67/77 €10,745 €857 -€9,889 -92.0%
Profit (loss) for the period 9904 €26,225 -€15,380 -€41,605
Profit (loss) for the period to be appropriated 9905 €26,225 -€15,380 -€41,605

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 18 October 2026 via checked.be.