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M.A.R.C.: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

M.A.R.C.

BE 0801.111.023
NACE 73.200, Market research and public opinion polling
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€82,698
2024 · €56,541+€26,157
Equity
€194,080
2024 · €111,382+€82,698
Cash
€88,286
2024 · €60,312+€27,974
Balance sheet total
€198,370
2024 · €124,907+€73,463

Largest movements

2024 to 2025
Assets
  • Current investments +€52,200

    up €52,200 (+109%), from €47,800 to €100,000

  • Cash +€27,974

    up €27,974 (+46.4%), from €60,312 to €88,286

    mainly Net result for the year (+€82,698) and Receivables within one year (+€7,785)

  • Receivables within one year -€7,785

    down €7,785 (-46.4%), from €16,794 to €9,009

    of which Trade receivables: -€10,202

Equity and liabilities
  • Reserves +€82,650

    up €82,650 (+79.3%), from €104,200 to €186,850

  • Tax, wage and social debts -€7,715

    down €7,715 (-75.9%), from €10,160 to €2,445

  • Trade debts -€1,997

    down €1,997 (-76.6%), from €2,607 to €610

Income statement
  • Gross operating margin +€35,808

    up €35,808 (+45.4%), from €78,794 to €114,602

  • Taxes +€11,075

    up €11,075 (+50.8%), from €21,814 to €32,890

  • Financial income +€1,576

    up €1,576 (+15,755,100%), from €0 to €1,576

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €56,541
Gross operating margin +€35,808
Other operating charges +€22
Financial income +€1,576
Financial charges -€173
Taxes -€11,075
Result 2025 €82,698
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€80,174
Investment -€52,200
Financing €0
Cash 2024 €60,312
Net result for the year +€82,698
Receivables within one year +€7,785
Deferred charges and accrued income -€1,074
Trade debts -€1,997
Tax, wage and social debts -€7,715
Other debts -€39
Accrued charges and deferred income +€517
Current investments -€52,200
Cash 2025 €88,286
brings cash intakes cash out
Every line side by side 33 lines
Line Code 2024 2025 Change %
Total assets 20/58 €124,907 €198,370 +€73,463 +58.8%
Current assets 29/58 €124,907 €198,370 +€73,463 +58.8%
Amounts receivable within one year 40/41 €16,794 €9,009 -€7,785 -46.4%
Trade receivables 40 €13,608 €3,406 -€10,202 -75.0%
Other amounts receivable 41 €3,186 €5,603 +€2,417 +75.9%
Current investments 50/53 €47,800 €100,000 +€52,200 +109%
Cash at bank and in hand 54/58 €60,312 €88,286 +€27,974 +46.4%
Deferred charges and accrued income 490/1 - €1,074 +€1,074
Total equity and liabilities 10/49 €124,907 €198,370 +€73,463 +58.8%
Equity 10/15 €111,382 €194,080 +€82,698 +74.2%
Contributions 10/11 €7,000 €7,000 = 0.0%
Reserves 13 €104,200 €186,850 +€82,650 +79.3%
Distributable reserves 133 €104,200 €186,850 +€82,650 +79.3%
Profit (loss) carried forward 14 €182 €230 +€48 +26.3%
Amounts payable 17/49 €13,524 €4,290 -€9,234 -68.3%
Amounts payable within one year 42/48 €13,117 €3,365 -€9,752 -74.3%
Trade debts 44 €2,607 €610 -€1,997 -76.6%
Suppliers 440/4 €2,607 €610 -€1,997 -76.6%
Taxes, remuneration and social security 45 €10,160 €2,445 -€7,715 -75.9%
Taxes 450/3 €10,160 €2,445 -€7,715 -75.9%
Other amounts payable 47/48 €350 €310 -€39 -11.2%
Accrued charges and deferred income 492/3 €408 €925 +€517 +127%
Other operating charges 640/8 €421 €400 -€22 -5.1%
Gross operating margin 9900 €78,794 €114,602 +€35,808 +45.4%
Operating profit (loss) 9901 €78,373 €114,202 +€35,829 +45.7%
Financial income 75/76B €0 €1,576 +€1,576 +15,755,100%
Recurring financial income 75 €0 €1,576 +€1,576 +15,755,100%
Financial charges 65/66B €17 €190 +€173 +1,008%
Recurring financial charges 65 €17 €190 +€173 +1,008%
Profit (loss) for the period before taxes 9903 €78,356 €115,587 +€37,232 +47.5%
Income taxes 67/77 €21,814 €32,890 +€11,075 +50.8%
Profit (loss) for the period 9904 €56,541 €82,698 +€26,157 +46.3%
Profit (loss) for the period to be appropriated 9905 €56,541 €82,698 +€26,157 +46.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 28 October 2026 via checked.be.