Skip to content

LUCY AGENCY: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

LUCY AGENCY

BE 0664.863.239
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€61,508
2024 · -€298,048+€359,557
Equity
-€222,487
2024 · -€283,996+€61,508
Cash
€209,109
2024 · €173,160+€35,948
Balance sheet total
€567,957
2024 · €729,069-€161,112

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€173,388

    down €173,388 (-37.5%), from €461,922 to €288,534

    of which Trade receivables: -€169,225

  • Stocks and contracts -€37,532

    down €37,532 (-100%), from €37,532 to €0

  • Deferred charges and accrued income +€37,120

    up €37,120 (+1,476%), from €2,515 to €39,635

  • Cash +€35,948

    up €35,948 (+20.8%), from €173,160 to €209,109

    mainly Receivables within one year (+€173,388) and Net result for the year (+€61,508)

  • Tangible fixed assets -€23,261

    down €23,261 (-53.8%), from €43,258 to €19,997

Equity and liabilities
  • Accrued charges and deferred income -€151,427

    down €151,427 (-75.3%), from €201,110 to €49,683

  • Trade debts -€87,951

    down €87,951 (-42.7%), from €206,182 to €118,230

  • Profit (loss) carried forward +€61,508

    up €61,508 (+20.1%), from -€306,705 to -€245,197

  • Current portion of long-term debt +€40,000

    new in 2025: €40,000

  • Tax, wage and social debts -€23,692

    down €23,692 (-23.9%), from €99,109 to €75,417

    of which Remuneration and social security: -€19,932

Income statement
  • Gross operating margin +€195,513

    up €195,513 (+39.7%), from €492,046 to €687,560

  • Staff costs -€159,191

    down €159,191 (-21.7%), from €732,299 to €573,108

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€298,048
Gross operating margin +€195,513
Staff costs +€159,191
Depreciation +€2,239
Other operating charges -€181
Financial income +€8
Financial charges +€2,486
Taxes +€301
Result 2025 €61,508
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€1,648
Investment -€5,700
Financing +€40,000
Cash 2024 €173,160
Net result for the year +€61,508
Depreciation +€28,961
Stocks and contracts +€37,532
Receivables within one year +€173,388
Deferred charges and accrued income -€37,120
Trade debts -€87,951
Tax, wage and social debts -€23,692
Other debts +€450
Accrued charges and deferred income -€151,427
Investment in fixed assets (net) -€5,700
Current portion of long-term debt +€40,000
Cash 2025 €209,109
brings cash intakes cash out
Every line side by side 44 lines
Line Code 2024 2025 Change %
Total assets 20/58 €729,069 €567,957 -€161,112 -22.1%
Fixed assets 21/28 €53,941 €30,680 -€23,261 -43.1%
Tangible fixed assets 22/27 €43,258 €19,997 -€23,261 -53.8%
Furniture and vehicles 24 €43,258 €19,997 -€23,261 -53.8%
Financial fixed assets 28 €10,683 €10,683 = 0.0%
Current assets 29/58 €675,128 €537,277 -€137,851 -20.4%
Stocks and contracts in progress 3 €37,532 €0 -€37,532 -100%
Contracts in progress 37 €37,532 €0 -€37,532 -100%
Amounts receivable within one year 40/41 €461,922 €288,534 -€173,388 -37.5%
Trade receivables 40 €457,759 €288,534 -€169,225 -37.0%
Other amounts receivable 41 €4,163 €0 -€4,163 -100%
Cash at bank and in hand 54/58 €173,160 €209,109 +€35,948 +20.8%
Deferred charges and accrued income 490/1 €2,515 €39,635 +€37,120 +1,476%
Total equity and liabilities 10/49 €729,069 €567,957 -€161,112 -22.1%
Equity 10/15 -€283,996 -€222,487 +€61,508 +21.7%
Contributions 10/11 €6,300 €6,300 = 0.0%
Reserves 13 €16,409 €16,409 = 0.0%
Distributable reserves 133 €16,409 €16,409 = 0.0%
Profit (loss) carried forward 14 -€306,705 -€245,197 +€61,508 +20.1%
Amounts payable 17/49 €1,013,065 €790,444 -€222,621 -22.0%
Amounts payable within one year 42/48 €811,955 €740,761 -€71,194 -8.8%
Current portion of amounts payable after more than one year 42 - €40,000 +€40,000
Financial debts 43 €500,000 €500,000 = 0.0%
Credit institutions 430/8 €500,000 €500,000 = 0.0%
Trade debts 44 €206,182 €118,230 -€87,951 -42.7%
Suppliers 440/4 €206,182 €118,230 -€87,951 -42.7%
Taxes, remuneration and social security 45 €99,109 €75,417 -€23,692 -23.9%
Taxes 450/3 €30,809 €27,048 -€3,761 -12.2%
Remuneration and social security 454/9 €68,300 €48,368 -€19,932 -29.2%
Other amounts payable 47/48 €6,664 €7,114 +€450 +6.7%
Accrued charges and deferred income 492/3 €201,110 €49,683 -€151,427 -75.3%
Remuneration, social security and pensions 62 €732,299 €573,108 -€159,191 -21.7%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €31,201 €28,961 -€2,239 -7.2%
Other operating charges 640/8 €1,864 €2,045 +€181 +9.7%
Gross operating margin 9900 €492,046 €687,560 +€195,513 +39.7%
Operating profit (loss) 9901 -€273,317 €83,445 +€356,762
Financial income 75/76B €13 €21 +€8 +60.7%
Recurring financial income 75 €13 €21 +€8 +60.7%
Financial charges 65/66B €23,619 €21,133 -€2,486 -10.5%
Recurring financial charges 65 €23,619 €21,133 -€2,486 -10.5%
Profit (loss) for the period before taxes 9903 -€296,923 €62,333 +€359,256
Income taxes 67/77 €1,125 €825 -€301 -26.7%
Profit (loss) for the period 9904 -€298,048 €61,508 +€359,557
Profit (loss) for the period to be appropriated 9905 -€298,048 €61,508 +€359,557

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 15 October 2026 via checked.be.