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Loyalty Incentive: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Loyalty Incentive

BE 1005.516.747
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€750
2024 · -€2,853+€2,103
Equity
€1,397
2024 · €2,147-€750
Cash
€1,388
2024 · €2,615-€1,227
Balance sheet total
€2,164
2024 · €4,966-€2,803

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€1,576

    down €1,576 (-67.0%), from €2,351 to €775

    of which Trade receivables: -€1,679

  • Cash -€1,227

    down €1,227 (-46.9%), from €2,615 to €1,388

    mainly Accrued charges and deferred income (-€2,819) and Net result for the year (-€750)

Equity and liabilities
  • Accrued charges and deferred income -€2,819

    no longer reported in 2025 (was €2,819)

  • Trade debts +€767

    new in 2025: €767

  • Profit (loss) carried forward -€750

    down €750 (-26.3%), from -€2,853 to -€3,603

Income statement
  • Gross operating margin +€2,148

    up €2,148 (+81.4%), from -€2,639 to -€491

  • Other operating charges +€34

    up €34 (+18.7%), from €180 to €214

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€2,853
Gross operating margin +€2,148
Other operating charges -€34
Financial charges -€11
Result 2025 -€750

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€1,227
Investment €0
Financing €0
Cash 2024 €2,615
Net result for the year -€750
Receivables within one year +€1,576
Trade debts +€767
Accrued charges and deferred income -€2,819
Cash 2025 €1,388
Every line side by side 23 lines
Line Code 2024 2025 Change %
Total assets 20/58 €4,966 €2,164 -€2,803 -56.4%
Current assets 29/58 €4,966 €2,164 -€2,803 -56.4%
Amounts receivable within one year 40/41 €2,351 €775 -€1,576 -67.0%
Trade receivables 40 €1,851 €172 -€1,679 -90.7%
Other amounts receivable 41 €500 €603 +€103 +20.6%
Cash at bank and in hand 54/58 €2,615 €1,388 -€1,227 -46.9%
Total equity and liabilities 10/49 €4,966 €2,164 -€2,803 -56.4%
Equity 10/15 €2,147 €1,397 -€750 -34.9%
Contributions 10/11 €5,000 €5,000 = 0.0%
Profit (loss) carried forward 14 -€2,853 -€3,603 -€750 -26.3%
Amounts payable 17/49 €2,819 €767 -€2,053 -72.8%
Amounts payable within one year 42/48 - €767 +€767
Trade debts 44 - €767 +€767
Suppliers 440/4 - €767 +€767
Accrued charges and deferred income 492/3 €2,819 - -€2,819
Other operating charges 640/8 €180 €214 +€34 +18.7%
Gross operating margin 9900 -€2,639 -€491 +€2,148 +81.4%
Operating profit (loss) 9901 -€2,819 -€705 +€2,114 +75.0%
Financial charges 65/66B €34 €45 +€11 +33.8%
Recurring financial charges 65 €34 €45 +€11 +33.8%
Profit (loss) for the period before taxes 9903 -€2,853 -€750 +€2,103 +73.7%
Profit (loss) for the period 9904 -€2,853 -€750 +€2,103 +73.7%
Profit (loss) for the period to be appropriated 9905 -€2,853 -€750 +€2,103 +73.7%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 11 October 2026 via checked.be.