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Krak: what changed

BE 0771.779.807NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
€87,145
2024 · €66,143+€21,002
Equity
€274,828
2024 · €257,356+€17,473
Cash
€229,684
2024 · €210,861+€18,822
Balance sheet total
€317,405
2024 · €302,614+€14,791

Largest movements

2024 to 2025
Assets
  • Cash +€18,822

    up €18,822 (+8.9%), from €210,861 to €229,684

    mainly Net result for the year (+€87,145) and Depreciation (+€10,576)

  • Receivables within one year -€5,318

    down €5,318 (-9.5%), from €55,747 to €50,429

    of which Other amounts receivable: -€2,981

Equity and liabilities
  • Reserves +€17,473

    up €17,473 (+6.9%), from €252,356 to €269,828

Income statement
  • Gross operating margin +€25,543

    up €25,543 (+26.2%), from €97,433 to €122,976

  • Taxes +€2,833

    up €2,833 (+13.9%), from €20,400 to €23,233

  • Depreciation +€1,986

    up €1,986 (+23.1%), from €8,591 to €10,576

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €66,143
Gross operating margin +€25,543
Depreciation -€1,986
Other operating charges -€340
Financial income +€119
Financial charges +€499
Taxes -€2,833
Result 2025 €87,145
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€99,076
Investment -€10,581
Financing -€69,672
Cash 2024 €210,861
Net result for the year +€87,145
Depreciation +€10,576
Receivables within one year +€5,318
Deferred charges and accrued income -€1,282
Trade debts +€190
Tax, wage and social debts -€1,364
Other debts -€1,508
Investment in fixed assets (net) -€10,581
Contributions, distributions and other -€69,672
Cash 2025 €229,684
brings cash intakes cash out
Every line side by side 38 lines
Line Code 2024 2025 Change %
Total assets 20/58 €302,614 €317,405 +€14,791 +4.9%
Fixed assets 21/28 €35,432 €35,436 +€5 0.0%
Intangible fixed assets 21 €17,117 €14,580 -€2,538 -14.8%
Tangible fixed assets 22/27 €18,314 €20,857 +€2,542 +13.9%
Plant, machinery and equipment 23 €14,203 €16,433 +€2,229 +15.7%
Furniture and vehicles 24 €4,111 €4,424 +€313 +7.6%
Current assets 29/58 €267,182 €281,969 +€14,787 +5.5%
Amounts receivable within one year 40/41 €55,747 €50,429 -€5,318 -9.5%
Trade receivables 40 €45,949 €43,612 -€2,337 -5.1%
Other amounts receivable 41 €9,798 €6,817 -€2,981 -30.4%
Cash at bank and in hand 54/58 €210,861 €229,684 +€18,822 +8.9%
Deferred charges and accrued income 490/1 €574 €1,856 +€1,282 +224%
Total equity and liabilities 10/49 €302,614 €317,405 +€14,791 +4.9%
Equity 10/15 €257,356 €274,828 +€17,473 +6.8%
Contributions 10/11 €5,000 €5,000 = 0.0%
Reserves 13 €252,356 €269,828 +€17,473 +6.9%
Distributable reserves 133 €252,356 €269,828 +€17,473 +6.9%
Profit (loss) carried forward 14 - €0 =
Amounts payable 17/49 €45,258 €42,577 -€2,681 -5.9%
Amounts payable within one year 42/48 €45,258 €42,577 -€2,681 -5.9%
Trade debts 44 €2,931 €3,122 +€190 +6.5%
Suppliers 440/4 €2,931 €3,122 +€190 +6.5%
Taxes, remuneration and social security 45 €15,749 €14,385 -€1,364 -8.7%
Taxes 450/3 €15,749 €13,045 -€2,705 -17.2%
Remuneration and social security 454/9 - €1,341 +€1,341
Other amounts payable 47/48 €26,578 €25,070 -€1,508 -5.7%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €8,591 €10,576 +€1,986 +23.1%
Other operating charges 640/8 €636 €977 +€340 +53.5%
Gross operating margin 9900 €97,433 €122,976 +€25,543 +26.2%
Operating profit (loss) 9901 €88,206 €111,423 +€23,217 +26.3%
Financial income 75/76B €1 €120 +€119 +12,817%
Recurring financial income 75 €1 €120 +€119 +12,817%
Financial charges 65/66B €1,664 €1,165 -€499 -30.0%
Recurring financial charges 65 €1,664 €1,165 -€499 -30.0%
Profit (loss) for the period before taxes 9903 €86,542 €110,378 +€23,835 +27.5%
Income taxes 67/77 €20,400 €23,233 +€2,833 +13.9%
Profit (loss) for the period 9904 €66,143 €87,145 +€21,002 +31.8%
Profit (loss) for the period to be appropriated 9905 €66,143 €87,145 +€21,002 +31.8%

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€410,803 to €523,074

Midpoint €457,583 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years earnings weight 50%

Adjusted equity €260,249
Capitalised earnings €561,357 to €785,900
Indication €410,803 to €523,074

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€274,828
Intangible fixed assets (21)
-€14,580
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€260,249

Capitalised earnings

net result for the year (9904)
2025
€87,145
2024
€66,143
2023
€82,481
2022
€103,732
Average result
€78,590
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€561,357 / €654,917 / €785,900

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 9 November 2026 via checked.be.