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KING GEORGE: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

KING GEORGE

BE 0849.282.609
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€95,911
2024 · €88,441+€7,470
Equity
€424,543
2024 · €870,772-€446,228
Cash
€545,840
2024 · €581,817-€35,977
Balance sheet total
€1.8m
2024 · €1.5m+€283,291

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets +€339,949

    up €339,949 (+59.0%), from €575,878 to €915,827

    of which Land and buildings: +€361,665

  • Receivables within one year -€84,848

    down €84,848 (-28.4%), from €298,289 to €213,441

    of which Trade receivables: -€100,478

  • Current investments +€73,170

    new in 2025: €73,170

  • Cash -€35,977

    down €35,977 (-6.2%), from €581,817 to €545,840

    mainly Contributions, distributions and other (-€542,140) and Investment in fixed assets (net) (-€435,888)

Equity and liabilities
  • Reserves -€542,140

    down €542,140 (-53.9%), from €1.0m to €464,080

  • Other debts +€296,674

    up €296,674 (+365%), from €81,330 to €378,004

  • Debts after one year +€277,111

    up €277,111 (+136%), from €204,259 to €481,371

  • Trade debts +€139,356

    up €139,356 (+151%), from €92,095 to €231,450

  • Profit (loss) carried forward +€95,911

    up €95,911 (+59.8%), from -€160,448 to -€64,537

Income statement
  • Gross operating margin -€115,082

    down €115,082 (-10.1%), from €1.1m to €1.0m

  • Staff costs -€69,297

    down €69,297 (-8.7%), from €798,442 to €729,144

  • Depreciation -€45,108

    down €45,108 (-32.0%), from €141,047 to €95,939

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €88,441
Gross operating margin -€115,082
Staff costs +€69,297
Depreciation +€45,108
Other operating charges +€831
Financial income -€4,957
Financial charges +€2,962
Taxes +€9,311
Result 2025 €95,911
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€721,005
Investment -€509,058
Financing -€247,923
Cash 2024 €581,817
Net result for the year +€95,911
Depreciation +€95,939
Receivables within one year +€84,848
Deferred charges and accrued income +€9,003
Trade debts +€139,356
Tax, wage and social debts +€3,659
Other debts +€296,674
Accrued charges and deferred income -€4,386
Investment in fixed assets (net) -€435,888
Current investments -€73,170
Debts after one year +€277,111
Current portion of long-term debt +€17,156
Short-term financial debts -€51
Contributions, distributions and other -€542,140
Cash 2025 €545,840
brings cash intakes cash out
Every line side by side 48 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,487,865 €1,771,156 +€283,291 +19.0%
Fixed assets 21/28 €575,878 €915,827 +€339,949 +59.0%
Tangible fixed assets 22/27 €575,878 €915,827 +€339,949 +59.0%
Land and buildings 22 €518,331 €879,996 +€361,665 +69.8%
Plant, machinery and equipment 23 €11,705 €3,710 -€7,996 -68.3%
Furniture and vehicles 24 €42,526 €26,447 -€16,079 -37.8%
Other tangible fixed assets 26 €3,315 €5,674 +€2,359 +71.1%
Current assets 29/58 €911,986 €855,328 -€56,658 -6.2%
Amounts receivable within one year 40/41 €298,289 €213,441 -€84,848 -28.4%
Trade receivables 40 €267,975 €167,497 -€100,478 -37.5%
Other amounts receivable 41 €30,314 €45,944 +€15,630 +51.6%
Current investments 50/53 - €73,170 +€73,170
Cash at bank and in hand 54/58 €581,817 €545,840 -€35,977 -6.2%
Deferred charges and accrued income 490/1 €31,880 €22,877 -€9,003 -28.2%
Total equity and liabilities 10/49 €1,487,865 €1,771,156 +€283,291 +19.0%
Equity 10/15 €870,772 €424,543 -€446,228 -51.2%
Contributions 10/11 €25,000 €25,000 = 0.0%
Reserves 13 €1,006,220 €464,080 -€542,140 -53.9%
Distributable reserves 133 €1,006,220 €464,080 -€542,140 -53.9%
Profit (loss) carried forward 14 -€160,448 -€64,537 +€95,911 +59.8%
Amounts payable 17/49 €617,093 €1,346,612 +€729,519 +118%
Amounts payable after more than one year 17 €204,259 €481,371 +€277,111 +136%
Financial debts 170/4 €204,259 €481,371 +€277,111 +136%
Amounts payable within one year 42/48 €351,757 €808,551 +€456,794 +130%
Current portion of amounts payable after more than one year 42 €60,177 €77,333 +€17,156 +28.5%
Financial debts 43 €16,892 €16,841 -€51 -0.3%
Credit institutions 430/8 €16,892 €16,841 -€51 -0.3%
Trade debts 44 €92,095 €231,450 +€139,356 +151%
Suppliers 440/4 €92,095 €231,450 +€139,356 +151%
Taxes, remuneration and social security 45 €101,264 €104,923 +€3,659 +3.6%
Taxes 450/3 €31,234 €39,128 +€7,894 +25.3%
Remuneration and social security 454/9 €70,030 €65,795 -€4,234 -6.0%
Other amounts payable 47/48 €81,330 €378,004 +€296,674 +365%
Accrued charges and deferred income 492/3 €61,076 €56,690 -€4,386 -7.2%
Non-recurring operating income 76A €18,925 - -€18,925
Remuneration, social security and pensions 62 €798,442 €729,144 -€69,297 -8.7%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €141,047 €95,939 -€45,108 -32.0%
Other operating charges 640/8 €69,757 €68,926 -€831 -1.2%
Gross operating margin 9900 €1,144,837 €1,029,755 -€115,082 -10.1%
Operating profit (loss) 9901 €135,591 €135,745 +€154 +0.1%
Financial income 75/76B €6,234 €1,277 -€4,957 -79.5%
Recurring financial income 75 €6,234 €1,277 -€4,957 -79.5%
Financial charges 65/66B €16,169 €13,207 -€2,962 -18.3%
Recurring financial charges 65 €16,169 €13,207 -€2,962 -18.3%
Profit (loss) for the period before taxes 9903 €125,656 €123,815 -€1,841 -1.5%
Income taxes 67/77 €37,215 €27,904 -€9,311 -25.0%
Profit (loss) for the period 9904 €88,441 €95,911 +€7,470 +8.4%
Profit (loss) for the period to be appropriated 9905 €88,441 €95,911 +€7,470 +8.4%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 23 October 2026 via checked.be.