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KELI-RONO: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

KELI-RONO

BE 1005.422.123
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€31,635
2024 · €41,061-€9,426
Equity
€75,696
2024 · €44,061+€31,635
Cash
€20,445
2024 · €10,649+€9,795
Balance sheet total
€102,361
2024 · €63,407+€38,954

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€30,825

    up €30,825 (+63.6%), from €48,482 to €79,307

    of which Other amounts receivable: +€17,000

  • Cash +€9,795

    up €9,795 (+92.0%), from €10,649 to €20,445

    mainly Net result for the year (+€31,635) and Tax, wage and social debts (+€8,137)

  • Tangible fixed assets -€1,667

    down €1,667 (-39.0%), from €4,276 to €2,609

Equity and liabilities
  • Reserves +€31,635

    up €31,635 (+77.0%), from €41,061 to €72,696

  • Tax, wage and social debts +€8,137

    up €8,137 (+45.9%), from €17,742 to €25,879

    of which Taxes: +€5,792

Income statement
  • Gross operating margin -€16,194

    down €16,194 (-27.2%), from €59,487 to €43,293

  • Taxes -€6,532

    down €6,532 (-44.1%), from €14,802 to €8,270

  • Staff costs -€1,985

    down €1,985 (-60.0%), from €3,307 to €1,322

  • Depreciation +€943

    up €943 (+130%), from €724 to €1,667

  • Financial income -€827

    no longer reported in 2025 (was €827)

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €41,061
Gross operating margin -€16,194
Staff costs +€1,985
Depreciation -€943
Other operating charges +€21
Financial income -€827
Taxes +€6,532
Result 2025 €31,635
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€9,795
Investment €0
Financing €0
Cash 2024 €10,649
Net result for the year +€31,635
Depreciation +€1,667
Receivables within one year -€30,825
Trade debts -€818
Tax, wage and social debts +€8,137
Cash 2025 €20,445
brings cash intakes cash out
Every line side by side 32 lines
Line Code 2024 2025 Change %
Total assets 20/58 €63,407 €102,361 +€38,954 +61.4%
Fixed assets 21/28 €4,276 €2,609 -€1,667 -39.0%
Tangible fixed assets 22/27 €4,276 €2,609 -€1,667 -39.0%
Furniture and vehicles 24 €4,276 €2,609 -€1,667 -39.0%
Current assets 29/58 €59,131 €99,751 +€40,620 +68.7%
Amounts receivable within one year 40/41 €48,482 €79,307 +€30,825 +63.6%
Trade receivables 40 €21,175 €35,000 +€13,825 +65.3%
Other amounts receivable 41 €27,307 €44,307 +€17,000 +62.3%
Cash at bank and in hand 54/58 €10,649 €20,445 +€9,795 +92.0%
Total equity and liabilities 10/49 €63,407 €102,361 +€38,954 +61.4%
Equity 10/15 €44,061 €75,696 +€31,635 +71.8%
Contributions 10/11 €3,000 €3,000 = 0.0%
Reserves 13 €41,061 €72,696 +€31,635 +77.0%
Distributable reserves 133 €41,061 €72,696 +€31,635 +77.0%
Amounts payable 17/49 €19,346 €26,665 +€7,319 +37.8%
Amounts payable within one year 42/48 €19,346 €26,665 +€7,319 +37.8%
Trade debts 44 €1,604 €786 -€818 -51.0%
Suppliers 440/4 €1,604 €786 -€818 -51.0%
Taxes, remuneration and social security 45 €17,742 €25,879 +€8,137 +45.9%
Taxes 450/3 €17,742 €23,534 +€5,792 +32.6%
Remuneration and social security 454/9 - €2,344 +€2,344
Remuneration, social security and pensions 62 €3,307 €1,322 -€1,985 -60.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €724 €1,667 +€943 +130%
Other operating charges 640/8 €421 €400 -€21 -5.1%
Gross operating margin 9900 €59,487 €43,293 -€16,194 -27.2%
Operating profit (loss) 9901 €55,035 €39,905 -€15,130 -27.5%
Financial income 75/76B €827 - -€827
Recurring financial income 75 €827 - -€827
Profit (loss) for the period before taxes 9903 €55,863 €39,905 -€15,958 -28.6%
Income taxes 67/77 €14,802 €8,270 -€6,532 -44.1%
Profit (loss) for the period 9904 €41,061 €31,635 -€9,426 -23.0%
Profit (loss) for the period to be appropriated 9905 €41,061 €31,635 -€9,426 -23.0%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 23 October 2026 via checked.be.