JUUL: what changed
Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
JUUL
Largest movements
- Cash -€89,397
down €89,397 (-40.6%), from €220,353 to €130,956
mainly Tax, wage and social debts (-€34,438) and Other debts (-€26,323)
- Deferred charges and accrued income +€17,768
up €17,768 (+139.0%), from €12,781 to €30,549
- Receivables within one year +€3,875
up €3,875 (+15.5%), from €24,941 to €28,816
of which Other amounts receivable: +€5,837
- Tangible fixed assets +€3,219
up €3,219 (+43.3%), from €7,442 to €10,661
of which Other tangible fixed assets: +€6,047
- Tax, wage and social debts -€34,438
down €34,438 (-48.6%), from €70,832 to €36,394
of which Remuneration and social security: -€20,361
- Other debts -€26,323
down €26,323 (-36.6%), from €71,952 to €45,629
- Accrued charges and deferred income -€10,086
down €10,086 (-31.4%), from €32,081 to €21,995
- Reserves +€8,901
up €8,901 (+11.8%), from €75,376 to €84,276
- Trade debts -€5,063
down €5,063 (-32.3%), from €15,690 to €10,626
- Staff costs +€42,844
up €42,844 (+22.5%), from €190,754 to €233,597
- Gross operating margin +€14,879
up €14,879 (+6.2%), from €241,337 to €256,215
- Taxes -€4,223
down €4,223 (-55.8%), from €7,573 to €3,350
From the 2023 result to the 2024 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Cash bridge derived
Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2023 | 2024 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €284,530 | €217,520 | -€67,010 | -23.6% |
| Fixed assets | 21/28 | €26,454 | €27,199 | +€744 | +2.8% |
| Intangible fixed assets | 21 | €19,013 | €16,538 | -€2,475 | -13.0% |
| Tangible fixed assets | 22/27 | €7,442 | €10,661 | +€3,219 | +43.3% |
| Plant, machinery and equipment | 23 | €7,210 | €4,614 | -€2,596 | -36.0% |
| Furniture and vehicles | 24 | €232 | - | -€232 | |
| Other tangible fixed assets | 26 | €0 | €6,047 | +€6,047 | |
| Current assets | 29/58 | €258,075 | €190,322 | -€67,754 | -26.3% |
| Amounts receivable within one year | 40/41 | €24,941 | €28,816 | +€3,875 | +15.5% |
| Trade receivables | 40 | €9,779 | €7,817 | -€1,962 | -20.1% |
| Other amounts receivable | 41 | €15,163 | €20,999 | +€5,837 | +38.5% |
| Cash at bank and in hand | 54/58 | €220,353 | €130,956 | -€89,397 | -40.6% |
| Deferred charges and accrued income | 490/1 | €12,781 | €30,549 | +€17,768 | +139.0% |
| Total equity and liabilities | 10/49 | €284,530 | €217,520 | -€67,010 | -23.6% |
| Equity | 10/15 | €93,976 | €102,876 | +€8,901 | +9.5% |
| Contributions | 10/11 | €18,600 | €18,600 | = | 0.0% |
| Reserves | 13 | €75,376 | €84,276 | +€8,901 | +11.8% |
| Distributable reserves | 133 | €75,376 | €84,276 | +€8,901 | +11.8% |
| Amounts payable | 17/49 | €190,554 | €114,644 | -€75,910 | -39.8% |
| Amounts payable within one year | 42/48 | €158,473 | €92,649 | -€65,825 | -41.5% |
| Trade debts | 44 | €15,690 | €10,626 | -€5,063 | -32.3% |
| Suppliers | 440/4 | €15,690 | €10,626 | -€5,063 | -32.3% |
| Taxes, remuneration and social security | 45 | €70,832 | €36,394 | -€34,438 | -48.6% |
| Taxes | 450/3 | €18,544 | €4,466 | -€14,078 | -75.9% |
| Remuneration and social security | 454/9 | €52,288 | €31,928 | -€20,361 | -38.9% |
| Other amounts payable | 47/48 | €71,952 | €45,629 | -€26,323 | -36.6% |
| Accrued charges and deferred income | 492/3 | €32,081 | €21,995 | -€10,086 | -31.4% |
| Remuneration, social security and pensions | 62 | €190,754 | €233,597 | +€42,844 | +22.5% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €5,639 | €5,396 | -€243 | -4.3% |
| Other operating charges | 640/8 | €2,981 | €916 | -€2,065 | -69.3% |
| Gross operating margin | 9900 | €241,337 | €256,215 | +€14,879 | +6.2% |
| Operating profit (loss) | 9901 | €41,963 | €16,306 | -€25,657 | -61.1% |
| Financial income | 75/76B | €20 | €109 | +€89 | +453.1% |
| Recurring financial income | 75 | €20 | €109 | +€89 | +453.1% |
| Financial charges | 65/66B | €3,687 | €3,304 | -€382 | -10.4% |
| Recurring financial charges | 65 | €3,687 | €3,304 | -€382 | -10.4% |
| Profit (loss) for the period before taxes | 9903 | €38,296 | €13,110 | -€25,186 | -65.8% |
| Income taxes | 67/77 | €7,573 | €3,350 | -€4,223 | -55.8% |
| Profit (loss) for the period | 9904 | €30,723 | €9,761 | -€20,963 | -68.2% |
| Profit (loss) for the period to be appropriated | 9905 | €30,723 | €9,761 | -€20,963 | -68.2% |
Source: filed annual accounts (NBB), fiscal years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 7 October 2026 via checked.be.