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Johnny & Mary: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Johnny & Mary

BE 0785.733.256
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€179,639
2024 · €48,657+€130,982
Equity
€48,092
2024 · €122,411-€74,319
Cash
€266,682
2024 · €116,164+€150,518
Balance sheet total
€385,080
2024 · €162,884+€222,196

Largest movements

2024 to 2025
Assets
  • Cash +€150,518

    up €150,518 (+130%), from €116,164 to €266,682

    mainly Other debts (+€242,123) and Net result for the year (+€179,639)

  • Receivables within one year +€61,571

    up €61,571 (+157%), from €39,243 to €100,814

  • Tangible fixed assets +€9,107

    up €9,107 (+129%), from €7,077 to €16,184

    of which Plant, machinery and equipment: +€7,498

Equity and liabilities
  • Other debts +€242,123

    up €242,123 (+1,213%), from €19,962 to €262,085

  • Reserves -€74,319

    down €74,319 (-61.5%), from €120,911 to €46,592

  • Trade debts +€31,895

    up €31,895 (+515%), from €6,197 to €38,092

  • Tax, wage and social debts +€22,497

    up €22,497 (+157%), from €14,314 to €36,811

    of which Taxes: +€23,329

Income statement
  • Gross operating margin +€240,660

    up €240,660 (+219%), from €110,124 to €350,785

  • Staff costs +€64,651

    up €64,651 (+147%), from €44,052 to €108,703

  • Taxes +€42,093

    up €42,093 (+323%), from €13,034 to €55,127

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €48,657
Gross operating margin +€240,660
Staff costs -€64,651
Depreciation -€3,382
Other operating charges +€405
Financial income +€39
Financial charges +€4
Taxes -€42,093
Result 2025 €179,639
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€421,795
Investment -€17,318
Financing -€253,958
Cash 2024 €116,164
Net result for the year +€179,639
Depreciation +€7,211
Receivables within one year -€61,571
Trade debts +€31,895
Tax, wage and social debts +€22,497
Other debts +€242,123
Investment in fixed assets (net) -€17,318
Contributions, distributions and other -€253,958
Cash 2025 €266,682
brings cash intakes cash out
Every line side by side 36 lines
Line Code 2024 2025 Change %
Total assets 20/58 €162,884 €385,080 +€222,196 +136%
Fixed assets 21/28 €7,477 €17,584 +€10,107 +135%
Tangible fixed assets 22/27 €7,077 €16,184 +€9,107 +129%
Plant, machinery and equipment 23 €3,764 €11,262 +€7,498 +199%
Furniture and vehicles 24 €3,313 €4,922 +€1,609 +48.6%
Financial fixed assets 28 €400 €1,400 +€1,000 +250%
Current assets 29/58 €155,407 €367,496 +€212,089 +136%
Amounts receivable within one year 40/41 €39,243 €100,814 +€61,571 +157%
Trade receivables 40 €39,243 €100,814 +€61,571 +157%
Cash at bank and in hand 54/58 €116,164 €266,682 +€150,518 +130%
Total equity and liabilities 10/49 €162,884 €385,080 +€222,196 +136%
Equity 10/15 €122,411 €48,092 -€74,319 -60.7%
Contributions 10/11 €1,500 €1,500 = 0.0%
Reserves 13 €120,911 €46,592 -€74,319 -61.5%
Distributable reserves 133 €120,911 €46,592 -€74,319 -61.5%
Amounts payable 17/49 €40,473 €336,988 +€296,515 +733%
Amounts payable within one year 42/48 €40,473 €336,988 +€296,515 +733%
Trade debts 44 €6,197 €38,092 +€31,895 +515%
Suppliers 440/4 €6,197 €38,092 +€31,895 +515%
Taxes, remuneration and social security 45 €14,314 €36,811 +€22,497 +157%
Taxes 450/3 €13,482 €36,811 +€23,329 +173%
Remuneration and social security 454/9 €832 - -€832
Other amounts payable 47/48 €19,962 €262,085 +€242,123 +1,213%
Remuneration, social security and pensions 62 €44,052 €108,703 +€64,651 +147%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €3,830 €7,211 +€3,382 +88.3%
Other operating charges 640/8 €471 €66 -€405 -86.1%
Gross operating margin 9900 €110,124 €350,785 +€240,660 +219%
Operating profit (loss) 9901 €61,771 €234,804 +€173,033 +280%
Financial income 75/76B €3 €42 +€39 +1,278%
Recurring financial income 75 €3 €42 +€39 +1,278%
Financial charges 65/66B €83 €79 -€4 -4.5%
Recurring financial charges 65 €83 €79 -€4 -4.5%
Profit (loss) for the period before taxes 9903 €61,691 €234,766 +€173,075 +281%
Income taxes 67/77 €13,034 €55,127 +€42,093 +323%
Profit (loss) for the period 9904 €48,657 €179,639 +€130,982 +269%
Profit (loss) for the period to be appropriated 9905 €48,657 €179,639 +€130,982 +269%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 20 October 2026 via checked.be.