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JAN JACOBS, COPYWRITER: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

JAN JACOBS, COPYWRITER

BE 0477.228.617
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€6,452
2024 · -€1,293-€5,158
Equity
-€1,357
2024 · €5,095-€6,452
Cash
€3,720
2024 · €9,063-€5,343
Balance sheet total
€15,761
2024 · €22,842-€7,081

Largest movements

2024 to 2025
Assets
  • Cash -€5,343

    down €5,343 (-59.0%), from €9,063 to €3,720

    mainly Net result for the year (-€6,452) and Other debts (-€2,941)

  • Tangible fixed assets -€1,156

    down €1,156 (-35.4%), from €3,266 to €2,110

    of which Furniture and vehicles: -€697

  • Receivables within one year -€936

    down €936 (-9.1%), from €10,245 to €9,309

    of which Other amounts receivable: -€489

  • Deferred charges and accrued income +€353

    up €353 (+132%), from €269 to €622

Equity and liabilities
  • Profit (loss) carried forward -€6,452

    down €6,452 (-42.0%), from -€15,365 to -€21,817

  • Other debts -€2,941

    down €2,941 (-17.1%), from €17,205 to €14,264

  • Tax, wage and social debts +€1,974

    up €1,974 (+1,059%), from €186 to €2,160

  • Trade debts +€338

    up €338 (+94.9%), from €356 to €694

Income statement
  • Gross operating margin -€4,299

    down €4,299, from €1,598 to -€2,701

  • Taxes +€1,382

    up €1,382 (+742%), from €186 to €1,569

  • Depreciation -€542

    down €542 (-31.9%), from €1,698 to €1,156

  • Other operating charges +€105

    up €105 (+18.3%), from €576 to €681

  • Financial charges -€86

    down €86 (-19.9%), from €431 to €345

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€1,293
Gross operating margin -€4,299
Depreciation +€542
Other operating charges -€105
Financial income +€1
Financial charges +€86
Taxes -€1,382
Result 2025 -€6,452
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€5,343
Investment €0
Financing €0
Cash 2024 €9,063
Net result for the year -€6,452
Depreciation +€1,156
Receivables within one year +€936
Deferred charges and accrued income -€353
Trade debts +€338
Tax, wage and social debts +€1,974
Other debts -€2,941
Cash 2025 €3,720
brings cash intakes cash out
Every line side by side 39 lines
Line Code 2024 2025 Change %
Total assets 20/58 €22,842 €15,761 -€7,081 -31.0%
Fixed assets 21/28 €3,266 €2,110 -€1,156 -35.4%
Tangible fixed assets 22/27 €3,266 €2,110 -€1,156 -35.4%
Land and buildings 22 €2,295 €1,836 -€459 -20.0%
Furniture and vehicles 24 €970 €274 -€697 -71.8%
Current assets 29/58 €19,577 €13,651 -€5,925 -30.3%
Amounts receivable within one year 40/41 €10,245 €9,309 -€936 -9.1%
Trade receivables 40 €9,750 €9,304 -€447 -4.6%
Other amounts receivable 41 €495 €5 -€489 -98.9%
Cash at bank and in hand 54/58 €9,063 €3,720 -€5,343 -59.0%
Deferred charges and accrued income 490/1 €269 €622 +€353 +132%
Total equity and liabilities 10/49 €22,842 €15,761 -€7,081 -31.0%
Equity 10/15 €5,095 -€1,357 -€6,452
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €1,860 €1,860 = 0.0%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Other 1319 €1,860 €1,860 = 0.0%
Profit (loss) carried forward 14 -€15,365 -€21,817 -€6,452 -42.0%
Amounts payable 17/49 €17,748 €17,118 -€629 -3.5%
Amounts payable within one year 42/48 €17,748 €17,118 -€629 -3.5%
Trade debts 44 €356 €694 +€338 +94.9%
Suppliers 440/4 €356 €694 +€338 +94.9%
Taxes, remuneration and social security 45 €186 €2,160 +€1,974 +1,059%
Taxes 450/3 €186 €2,160 +€1,974 +1,059%
Other amounts payable 47/48 €17,205 €14,264 -€2,941 -17.1%
Non-recurring operating income 76A €0 - =
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,698 €1,156 -€542 -31.9%
Other operating charges 640/8 €576 €681 +€105 +18.3%
Non-recurring operating charges 66A €0 - =
Gross operating margin 9900 €1,598 -€2,701 -€4,299
Operating profit (loss) 9901 -€676 -€4,538 -€3,862 -571%
Financial income 75/76B €0 €1 +€1 +5,400%
Recurring financial income 75 €0 €1 +€1 +5,400%
Financial charges 65/66B €431 €345 -€86 -19.9%
Recurring financial charges 65 €431 €345 -€86 -19.9%
Profit (loss) for the period before taxes 9903 -€1,107 -€4,883 -€3,776 -341%
Income taxes 67/77 €186 €1,569 +€1,382 +742%
Profit (loss) for the period 9904 -€1,293 -€6,452 -€5,158 -399%
Profit (loss) for the period to be appropriated 9905 -€1,293 -€6,452 -€5,158 -399%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 26 October 2026 via checked.be.