INSTANT MARKETING: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
INSTANT MARKETING
Largest movements
- Cash +€60,116
up €60,116 (+271%), from €22,199 to €82,316
- Receivables within one year +€23,915
up €23,915 (+223%), from €10,706 to €34,621
of which Trade receivables: +€12,516
- Tangible fixed assets +€23,616
up €23,616 (+254%), from €9,315 to €32,932
- Other debts +€66,008
up €66,008 (+750%), from €8,805 to €74,813
- Profit (loss) carried forward +€14,601
up €14,601 (+110%), from €13,303 to €27,904
- Reserves +€13,141
up €13,141 (+707%), from €1,859 to €15,000
of which Distributable reserves: +€15,000
- Tax, wage and social debts +€11,444
up €11,444 (+131%), from €8,735 to €20,179
of which Taxes: +€11,444
- Contributions +€1,859
up €1,859 (+30.0%), from €6,197 to €8,057
- Gross operating margin +€56,664
up €56,664, from -€10,035 to €46,630
- Taxes +€11,250
new in 2025: €11,250
- Depreciation +€6,795
up €6,795 (+131%), from €5,199 to €11,994
- Financial income +€5,644
new in 2025: €5,644
of which Non-recurring financial income: +€3,394
From the 2023 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
A cash bridge needs two consecutive financial years: one year's result and depreciation cannot explain a change over several years. Pick two years that follow each other.
Every line side by side
| Line | Code | 2023 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €43,876 | €151,199 | +€107,323 | +245% |
| Fixed assets | 21/28 | €9,315 | €33,052 | +€23,736 | +255% |
| Tangible fixed assets | 22/27 | €9,315 | €32,932 | +€23,616 | +254% |
| Furniture and vehicles | 24 | €9,315 | €32,932 | +€23,616 | +254% |
| Financial fixed assets | 28 | - | €120 | +€120 | |
| Current assets | 29/58 | €34,561 | €118,147 | +€83,586 | +242% |
| Amounts receivable within one year | 40/41 | €10,706 | €34,621 | +€23,915 | +223% |
| Trade receivables | 40 | €10,637 | €23,152 | +€12,516 | +118% |
| Other amounts receivable | 41 | €70 | €11,469 | +€11,399 | +16,312% |
| Cash at bank and in hand | 54/58 | €22,199 | €82,316 | +€60,116 | +271% |
| Deferred charges and accrued income | 490/1 | €1,655 | €1,211 | -€444 | -26.9% |
| Total equity and liabilities | 10/49 | €43,876 | €151,199 | +€107,323 | +245% |
| Equity | 10/15 | €21,360 | €50,960 | +€29,601 | +139% |
| Contributions | 10/11 | €6,197 | €8,057 | +€1,859 | +30.0% |
| Reserves | 13 | €1,859 | €15,000 | +€13,141 | +707% |
| Non-distributable reserves | 130/1 | €1,859 | - | -€1,859 | |
| Reserves not available under the articles | 1311 | €1,859 | - | -€1,859 | |
| Distributable reserves | 133 | - | €15,000 | +€15,000 | |
| Profit (loss) carried forward | 14 | €13,303 | €27,904 | +€14,601 | +110% |
| Amounts payable | 17/49 | €22,517 | €100,239 | +€77,722 | +345% |
| Amounts payable within one year | 42/48 | €22,517 | €100,239 | +€77,722 | +345% |
| Trade debts | 44 | €4,977 | €5,247 | +€270 | +5.4% |
| Suppliers | 440/4 | €4,977 | €5,247 | +€270 | +5.4% |
| Taxes, remuneration and social security | 45 | €8,735 | €20,179 | +€11,444 | +131% |
| Taxes | 450/3 | €2,735 | €14,179 | +€11,444 | +418% |
| Remuneration and social security | 454/9 | €6,000 | €6,000 | = | 0.0% |
| Other amounts payable | 47/48 | €8,805 | €74,813 | +€66,008 | +750% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €5,199 | €11,994 | +€6,795 | +131% |
| Other operating charges | 640/8 | €786 | €576 | -€210 | -26.8% |
| Non-recurring operating charges | 66A | €212 | €461 | +€249 | +117% |
| Gross operating margin | 9900 | -€10,035 | €46,630 | +€56,664 | |
| Operating profit (loss) | 9901 | -€16,231 | €33,600 | +€49,831 | |
| Financial income | 75/76B | - | €5,644 | +€5,644 | |
| Recurring financial income | 75 | - | €2,251 | +€2,251 | |
| Non-recurring financial income | 76B | - | €3,394 | +€3,394 | |
| Financial charges | 65/66B | €108 | €219 | +€111 | +103% |
| Recurring financial charges | 65 | €108 | €219 | +€111 | +103% |
| Profit (loss) for the period before taxes | 9903 | -€16,339 | €39,025 | +€55,364 | |
| Income taxes | 67/77 | - | €11,250 | +€11,250 | |
| Profit (loss) for the period | 9904 | -€16,339 | €27,775 | +€44,114 | |
| Profit (loss) for the period to be appropriated | 9905 | -€16,339 | €27,775 | +€44,114 |
Source: filed annual accounts (NBB), financial years ended 30 September 2023 and 30 September 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 30 October 2026 via checked.be.