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inesu-promo: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

inesu-promo

BE 0892.877.971
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€146,133
2024 · -€134,243-€11,890
Equity
€779,023
2024 · €1.0m-€257,141
Cash
€19,154
2024 · €68,636-€49,482
Balance sheet total
€908,049
2024 · €1.2m-€247,456

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€140,325

    down €140,325 (-22.1%), from €635,392 to €495,067

    of which Other tangible fixed assets: -€137,649

  • Current investments -€94,850

    down €94,850 (-25.4%), from €373,664 to €278,814

  • Cash -€49,482

    down €49,482 (-72.1%), from €68,636 to €19,154

    mainly Net result for the year (-€146,133) and Contributions, distributions and other (-€111,008)

  • Receivables within one year +€39,559

    up €39,559 (+211%), from €18,767 to €58,326

    of which Trade receivables: +€34,146

Equity and liabilities
  • Profit (loss) carried forward -€146,133

    down €146,133 (-25.2%), from €579,430 to €433,297

  • Investment grants -€111,008

    down €111,008 (-24.3%), from €456,734 to €345,726

Income statement
  • Gross operating margin -€12,818

    down €12,818 (-4.0%), from €321,026 to €308,208

  • Financial income -€7,031

    down €7,031 (-50.0%), from €14,062 to €7,031

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€134,243
Gross operating margin -€12,818
Staff costs +€3,136
Depreciation +€1,326
Other operating charges +€1,033
Financial income -€7,031
Financial charges -€629
Taxes +€3,093
Result 2025 -€146,133
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€25,867
Investment +€87,393
Financing -€111,008
Cash 2024 €68,636
Net result for the year -€146,133
Depreciation +€150,267
Stocks and contracts +€6,190
Receivables within one year -€39,559
Deferred charges and accrued income -€6,317
Debts within one year +€10,299
Accrued charges and deferred income -€614
Investment in fixed assets (net) -€7,457
Current investments +€94,850
Contributions, distributions and other -€111,008
Cash 2025 €19,154
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,155,505 €908,049 -€247,456 -21.4%
Fixed assets 21/28 €639,487 €496,677 -€142,810 -22.3%
Intangible fixed assets 21 €4,095 €1,610 -€2,485 -60.7%
Tangible fixed assets 22/27 €635,392 €495,067 -€140,325 -22.1%
Plant, machinery and equipment 23 €1,457 €729 -€728 -50.0%
Furniture and vehicles 24 €10,397 €8,449 -€1,948 -18.7%
Other tangible fixed assets 26 €623,538 €485,889 -€137,649 -22.1%
Current assets 29/58 €516,018 €411,372 -€104,646 -20.3%
Stocks and contracts in progress 3 €49,511 €43,321 -€6,190 -12.5%
Stocks 30/36 €49,511 €43,321 -€6,190 -12.5%
Amounts receivable within one year 40/41 €18,767 €58,326 +€39,559 +211%
Trade receivables 40 €13,439 €47,585 +€34,146 +254%
Other amounts receivable 41 €5,328 €10,741 +€5,413 +102%
Current investments 50/53 €373,664 €278,814 -€94,850 -25.4%
Cash at bank and in hand 54/58 €68,636 €19,154 -€49,482 -72.1%
Deferred charges and accrued income 490/1 €5,440 €11,757 +€6,317 +116%
Total equity and liabilities 10/49 €1,155,505 €908,049 -€247,456 -21.4%
Equity 10/15 €1,036,164 €779,023 -€257,141 -24.8%
Profit (loss) carried forward 14 €579,430 €433,297 -€146,133 -25.2%
Investment grants 15 €456,734 €345,726 -€111,008 -24.3%
Amounts payable 17/49 €119,341 €129,026 +€9,685 +8.1%
Amounts payable within one year 42/48 €118,425 €128,724 +€10,299 +8.7%
Trade debts 44 €46,628 €74,186 +€27,558 +59.1%
Suppliers 440/4 €46,628 €74,186 +€27,558 +59.1%
Taxes, remuneration and social security 45 €48,854 €42,035 -€6,819 -14.0%
Taxes 450/3 €8,121 €6,656 -€1,465 -18.0%
Remuneration and social security 454/9 €40,733 €35,379 -€5,354 -13.1%
Accrued charges and deferred income 492/3 €916 €302 -€614 -67.0%
Remuneration, social security and pensions 62 €308,372 €305,236 -€3,136 -1.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €151,593 €150,267 -€1,326 -0.9%
Other operating charges 640/8 €2,067 €1,034 -€1,033 -50.0%
Gross operating margin 9900 €321,026 €308,208 -€12,818 -4.0%
Operating profit (loss) 9901 -€141,006 -€148,329 -€7,323 -5.2%
Financial income 75/76B €14,062 €7,031 -€7,031 -50.0%
Recurring financial income 75 €14,062 €7,031 -€7,031 -50.0%
Financial charges 65/66B €2,524 €3,153 +€629 +24.9%
Recurring financial charges 65 €2,524 €3,153 +€629 +24.9%
Profit (loss) for the period before taxes 9903 -€129,468 -€144,451 -€14,983 -11.6%
Income taxes 67/77 €4,775 €1,682 -€3,093 -64.8%
Profit (loss) for the period 9904 -€134,243 -€146,133 -€11,890 -8.9%
Profit (loss) for the period to be appropriated 9905 -€134,243 -€146,133 -€11,890 -8.9%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 25 October 2026 via checked.be.