In2Marketing: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
In2Marketing
Largest movements
- Cash -€22,322
down €22,322 (-51.2%), from €43,602 to €21,280
mainly Net result for the year (-€20,166) and Other debts (-€7,611)
- Receivables within one year -€8,552
down €8,552 (-87.7%), from €9,753 to €1,201
of which Trade receivables: -€9,753
- Profit (loss) carried forward -€20,166
down €20,166 (-174%), from -€11,604 to -€31,769
- Other debts -€7,611
down €7,611 (-60.1%), from €12,670 to €5,059
- Tax, wage and social debts -€7,261
down €7,261 (-81.5%), from €8,911 to €1,650
- Trade debts +€3,778
up €3,778 (+464%), from €813 to €4,591
- Gross operating margin -€38,525
down €38,525, from €19,752 to -€18,773
- Taxes +€3,353
up €3,353, from -€3,350 to €3
- Depreciation -€1,272
down €1,272 (-83.4%), from €1,525 to €253
- Other operating charges -€299
down €299 (-26.5%), from €1,129 to €829
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €53,688 | €22,575 | -€31,113 | -58.0% |
| Fixed assets | 21/28 | €333 | €80 | -€253 | -75.9% |
| Tangible fixed assets | 22/27 | €333 | €80 | -€253 | -75.9% |
| Furniture and vehicles | 24 | €333 | €80 | -€253 | -75.9% |
| Current assets | 29/58 | €53,355 | €22,495 | -€30,860 | -57.8% |
| Amounts receivable within one year | 40/41 | €9,753 | €1,201 | -€8,552 | -87.7% |
| Trade receivables | 40 | €9,753 | - | -€9,753 | |
| Other amounts receivable | 41 | - | €1,201 | +€1,201 | |
| Cash at bank and in hand | 54/58 | €43,602 | €21,280 | -€22,322 | -51.2% |
| Deferred charges and accrued income | 490/1 | - | €14 | +€14 | |
| Total equity and liabilities | 10/49 | €53,688 | €22,575 | -€31,113 | -58.0% |
| Equity | 10/15 | €31,294 | €11,128 | -€20,166 | -64.4% |
| Contributions | 10/11 | €6,200 | €6,200 | = | 0.0% |
| Contributions outside capital | 11 | €6,200 | - | -€6,200 | |
| Other | 1109/19 | €6,200 | - | -€6,200 | |
| Reserves | 13 | €36,698 | €36,698 | = | 0.0% |
| Distributable reserves | 133 | €36,698 | €36,698 | = | 0.0% |
| Profit (loss) carried forward | 14 | -€11,604 | -€31,769 | -€20,166 | -174% |
| Amounts payable | 17/49 | €22,394 | €11,447 | -€10,947 | -48.9% |
| Amounts payable within one year | 42/48 | €22,394 | €11,300 | -€11,094 | -49.5% |
| Trade debts | 44 | €813 | €4,591 | +€3,778 | +464% |
| Suppliers | 440/4 | €813 | €4,591 | +€3,778 | +464% |
| Taxes, remuneration and social security | 45 | €8,911 | €1,650 | -€7,261 | -81.5% |
| Taxes | 450/3 | €8,911 | €1,650 | -€7,261 | -81.5% |
| Other amounts payable | 47/48 | €12,670 | €5,059 | -€7,611 | -60.1% |
| Accrued charges and deferred income | 492/3 | - | €147 | +€147 | |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €1,525 | €253 | -€1,272 | -83.4% |
| Other operating charges | 640/8 | €1,129 | €829 | -€299 | -26.5% |
| Gross operating margin | 9900 | €19,752 | -€18,773 | -€38,525 | |
| Operating profit (loss) | 9901 | €17,099 | -€19,855 | -€36,954 | |
| Financial income | 75/76B | €11 | - | -€11 | |
| Recurring financial income | 75 | €11 | - | -€11 | |
| Financial charges | 65/66B | €348 | €308 | -€40 | -11.4% |
| Recurring financial charges | 65 | €348 | €308 | -€40 | -11.4% |
| Profit (loss) for the period before taxes | 9903 | €16,762 | -€20,163 | -€36,925 | |
| Income taxes | 67/77 | -€3,350 | €3 | +€3,353 | |
| Profit (loss) for the period | 9904 | €20,112 | -€20,166 | -€40,278 | |
| Profit (loss) for the period to be appropriated | 9905 | €20,112 | -€20,166 | -€40,278 |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 22 October 2026 via checked.be.