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IMPULS: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

IMPULS

BE 0420.892.205
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€300,316
2024 · €645,303-€344,987
Equity
€152,439
2024 · €152,122+€316
Cash
€502,691
2024 · €407,831+€94,860
Balance sheet total
€1.3m
2024 · €1.6m-€250,496

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€312,125

    down €312,125 (-28.5%), from €1.1m to €782,851

    of which Trade receivables: -€343,931

  • Cash +€94,860

    up €94,860 (+23.3%), from €407,831 to €502,691

    mainly Receivables within one year (+€312,125) and Net result for the year (+€300,316)

  • Financial fixed assets -€38,333

    down €38,333 (-100.0%), from €38,333 to €0

Equity and liabilities
  • Other debts -€345,000

    down €345,000 (-48.7%), from €709,022 to €364,022

  • Trade debts +€53,852

    up €53,852 (+10.3%), from €520,858 to €574,709

  • Tax, wage and social debts +€40,336

    up €40,336 (+20.2%), from €199,473 to €239,810

    of which Remuneration and social security: +€24,398

Income statement
  • Gross operating margin -€218,373

    down €218,373 (-13.1%), from €1.7m to €1.4m

  • Staff costs +€119,567

    up €119,567 (+12.1%), from €984,872 to €1.1m

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €645,303
Gross operating margin -€218,373
Staff costs -€119,567
Depreciation +€870
Other operating charges -€4,508
Financial income +€1,111
Financial charges -€3,244
Taxes -€1,277
Result 2025 €300,316

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€371,142
Investment +€23,718
Financing -€300,000
Cash 2024 €407,831
Net result for the year +€300,316
Depreciation +€18,898
Receivables within one year +€312,125
Deferred charges and accrued income -€9,385
Trade debts +€53,852
Tax, wage and social debts +€40,336
Other debts -€345,000
Investment in fixed assets (net) +€23,688
Current investments +€29
Contributions, distributions and other -€300,000
Cash 2025 €502,691
Every line side by side 42 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,581,475 €1,330,979 -€250,496 -15.8%
Fixed assets 21/28 €68,777 €26,191 -€42,587 -61.9%
Tangible fixed assets 22/27 €30,444 €26,191 -€4,254 -14.0%
Plant, machinery and equipment 23 €4,611 €13,231 +€8,620 +186.9%
Furniture and vehicles 24 €23,710 €12,960 -€10,750 -45.3%
Leasing and similar rights 25 €2,124 €0 -€2,124 -100.0%
Financial fixed assets 28 €38,333 €0 -€38,333 -100.0%
Current assets 29/58 €1,512,698 €1,304,789 -€207,909 -13.7%
Amounts receivable within one year 40/41 €1,094,977 €782,851 -€312,125 -28.5%
Trade receivables 40 €1,094,463 €750,532 -€343,931 -31.4%
Other amounts receivable 41 €514 €32,319 +€31,806 +6192.5%
Current investments 50/53 €29 €0 -€29 -100.0%
Cash at bank and in hand 54/58 €407,831 €502,691 +€94,860 +23.3%
Deferred charges and accrued income 490/1 €9,861 €19,247 +€9,385 +95.2%
Total equity and liabilities 10/49 €1,581,475 €1,330,979 -€250,496 -15.8%
Equity 10/15 €152,122 €152,439 +€316 +0.2%
Contributions 10/11 €18,550 €18,550 = 0.0%
Reserves 13 €133,572 €133,889 +€316 +0.2%
Distributable reserves 133 €133,572 €133,889 +€316 +0.2%
Profit (loss) carried forward 14 - €0 =
Amounts payable 17/49 €1,429,353 €1,178,541 -€250,812 -17.5%
Amounts payable within one year 42/48 €1,429,353 €1,178,541 -€250,812 -17.5%
Trade debts 44 €520,858 €574,709 +€53,852 +10.3%
Suppliers 440/4 €520,858 €574,709 +€53,852 +10.3%
Taxes, remuneration and social security 45 €199,473 €239,810 +€40,336 +20.2%
Taxes 450/3 €33,599 €49,537 +€15,938 +47.4%
Remuneration and social security 454/9 €165,875 €190,273 +€24,398 +14.7%
Other amounts payable 47/48 €709,022 €364,022 -€345,000 -48.7%
Non-recurring operating income 76A €6,006 €0 -€6,006 -100.0%
Remuneration, social security and pensions 62 €984,872 €1,104,438 +€119,567 +12.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €19,768 €18,898 -€870 -4.4%
Other operating charges 640/8 €3,302 €7,810 +€4,508 +136.5%
Gross operating margin 9900 €1,664,234 €1,445,861 -€218,373 -13.1%
Operating profit (loss) 9901 €656,291 €314,714 -€341,577 -52.0%
Financial income 75/76B €757 €1,868 +€1,111 +146.8%
Recurring financial income 75 €757 €1,868 +€1,111 +146.8%
Financial charges 65/66B €6,115 €9,359 +€3,244 +53.1%
Recurring financial charges 65 €6,115 €9,359 +€3,244 +53.1%
Profit (loss) for the period before taxes 9903 €650,933 €307,223 -€343,710 -52.8%
Income taxes 67/77 €5,630 €6,907 +€1,277 +22.7%
Profit (loss) for the period 9904 €645,303 €300,316 -€344,987 -53.5%
Profit (loss) for the period to be appropriated 9905 €645,303 €300,316 -€344,987 -53.5%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 3 October 2026 via checked.be.