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Impact Copywriting: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Impact Copywriting

BE 0697.685.861
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€54,991
2024 · -€7,776-€47,215
Equity
€9,272
2024 · €64,263-€54,991
Cash
€3,506
2024 · €31,411-€27,905
Balance sheet total
€159,089
2024 · €208,813-€49,723

Largest movements

2024 to 2025
Assets
  • Cash -€27,905

    down €27,905 (-88.8%), from €31,411 to €3,506

    mainly Net result for the year (-€54,991) and Tax, wage and social debts (-€23,853)

  • Receivables within one year -€13,488

    down €13,488 (-42.2%), from €31,967 to €18,479

    of which Trade receivables: -€13,765

  • Tangible fixed assets -€8,331

    down €8,331 (-5.8%), from €143,435 to €135,104

    of which Land and buildings: -€6,922

Equity and liabilities
  • Profit (loss) carried forward -€54,991

    down €54,991 (-707%), from -€7,776 to -€62,766

  • Tax, wage and social debts -€23,853

    down €23,853 (-87.3%), from €27,328 to €3,475

    of which Remuneration and social security: -€17,924

  • Debts after one year +€20,908

    up €20,908 (+20.4%), from €102,430 to €123,337

  • Current portion of long-term debt +€6,417

    up €6,417 (+108%), from €5,936 to €12,353

  • Other debts +€4,369

    up €4,369 (+366%), from €1,195 to €5,564

Income statement
  • Gross operating margin -€55,077

    down €55,077 (-60.8%), from €90,626 to €35,549

  • Staff costs -€6,412

    down €6,412 (-7.4%), from €86,479 to €80,068

  • Financial income +€3,186

    new in 2025: €3,186

  • Other operating charges +€912

    up €912 (+73.6%), from €1,239 to €2,151

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€7,776
Gross operating margin -€55,077
Staff costs +€6,412
Other operating charges -€912
Financial income +€3,186
Financial charges -€824
Result 2025 -€54,991
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€55,230
Investment €0
Financing +€27,325
Cash 2024 €31,411
Net result for the year -€54,991
Depreciation +€8,331
Receivables within one year +€13,488
Trade debts -€2,489
Tax, wage and social debts -€23,853
Other debts +€4,369
Accrued charges and deferred income -€85
Debts after one year +€20,908
Current portion of long-term debt +€6,417
Cash 2025 €3,506
brings cash intakes cash out
Every line side by side 42 lines
Line Code 2024 2025 Change %
Total assets 20/58 €208,813 €159,089 -€49,723 -23.8%
Fixed assets 21/28 €145,435 €137,104 -€8,331 -5.7%
Tangible fixed assets 22/27 €143,435 €135,104 -€8,331 -5.8%
Land and buildings 22 €140,453 €133,531 -€6,922 -4.9%
Plant, machinery and equipment 23 €2,440 €1,167 -€1,273 -52.2%
Furniture and vehicles 24 €542 €406 -€136 -25.0%
Financial fixed assets 28 €2,000 €2,000 = 0.0%
Current assets 29/58 €63,378 €21,985 -€41,392 -65.3%
Amounts receivable within one year 40/41 €31,967 €18,479 -€13,488 -42.2%
Trade receivables 40 €29,281 €15,516 -€13,765 -47.0%
Other amounts receivable 41 €2,686 €2,964 +€278 +10.3%
Cash at bank and in hand 54/58 €31,411 €3,506 -€27,905 -88.8%
Total equity and liabilities 10/49 €208,813 €159,089 -€49,723 -23.8%
Equity 10/15 €64,263 €9,272 -€54,991 -85.6%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €65,838 €65,838 = 0.0%
Distributable reserves 133 €65,838 €65,838 = 0.0%
Profit (loss) carried forward 14 -€7,776 -€62,766 -€54,991 -707%
Amounts payable 17/49 €144,550 €149,817 +€5,268 +3.6%
Amounts payable after more than one year 17 €102,430 €123,337 +€20,908 +20.4%
Financial debts 170/4 €102,430 €123,337 +€20,908 +20.4%
Amounts payable within one year 42/48 €42,035 €26,480 -€15,555 -37.0%
Current portion of amounts payable after more than one year 42 €5,936 €12,353 +€6,417 +108%
Trade debts 44 €7,577 €5,088 -€2,489 -32.8%
Suppliers 440/4 €7,577 €5,088 -€2,489 -32.8%
Taxes, remuneration and social security 45 €27,328 €3,475 -€23,853 -87.3%
Taxes 450/3 €9,172 €3,243 -€5,929 -64.6%
Remuneration and social security 454/9 €18,156 €232 -€17,924 -98.7%
Other amounts payable 47/48 €1,195 €5,564 +€4,369 +366%
Accrued charges and deferred income 492/3 €85 - -€85
Remuneration, social security and pensions 62 €86,479 €80,068 -€6,412 -7.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €8,331 €8,331 = 0.0%
Other operating charges 640/8 €1,239 €2,151 +€912 +73.6%
Gross operating margin 9900 €90,626 €35,549 -€55,077 -60.8%
Operating profit (loss) 9901 -€5,423 -€55,001 -€49,578 -914%
Financial income 75/76B - €3,186 +€3,186
Recurring financial income 75 - €3,186 +€3,186
Financial charges 65/66B €2,353 €3,177 +€824 +35.0%
Recurring financial charges 65 €2,353 €3,177 +€824 +35.0%
Profit (loss) for the period before taxes 9903 -€7,776 -€54,991 -€47,215 -607%
Profit (loss) for the period 9904 -€7,776 -€54,991 -€47,215 -607%
Profit (loss) for the period to be appropriated 9905 -€7,776 -€54,991 -€47,215 -607%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 25 October 2026 via checked.be.