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IMA PICTURES: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

IMA PICTURES

BE 0465.416.193
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€636
2024 · -€2,964+€2,328
Equity
-€79,960
2024 · -€79,325-€636
Cash
€2,310
2024 · €982+€1,329
Balance sheet total
€7,336
2024 · €9,891-€2,555

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€2,274

    down €2,274 (-38.3%), from €5,939 to €3,665

    of which Other tangible fixed assets: -€1,252

  • Receivables within one year -€1,505

    down €1,505 (-59.2%), from €2,542 to €1,038

    of which Trade receivables: -€975

  • Cash +€1,329

    up €1,329 (+135%), from €982 to €2,310

    mainly Depreciation (+€2,274) and Receivables within one year (+€1,505)

  • Deferred charges and accrued income -€106

    down €106 (-24.6%), from €428 to €323

Equity and liabilities
  • Other debts -€1,187

    down €1,187 (-6.5%), from €18,370 to €17,183

  • Trade debts -€733

    down €733 (-86.6%), from €846 to €113

  • Profit (loss) carried forward -€636

    down €636 (-0.6%), from -€97,925 to -€98,560

Income statement
  • Gross operating margin +€2,242

    up €2,242 (+1,016%), from €221 to €2,463

  • Depreciation -€104

    down €104 (-4.4%), from €2,378 to €2,274

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€2,964
Gross operating margin +€2,242
Depreciation +€104
Other operating charges -€18
Financial income -€0
Financial charges +€0
Result 2025 -€636
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€1,329
Investment €0
Financing €0
Cash 2024 €982
Net result for the year -€636
Depreciation +€2,274
Receivables within one year +€1,505
Deferred charges and accrued income +€106
Trade debts -€733
Other debts -€1,187
Cash 2025 €2,310
brings cash intakes cash out
Every line side by side 36 lines
Line Code 2024 2025 Change %
Total assets 20/58 €9,891 €7,336 -€2,555 -25.8%
Formation expenses 20 €0 €0 =
Fixed assets 21/28 €5,939 €3,665 -€2,274 -38.3%
Intangible fixed assets 21 €0 €0 =
Tangible fixed assets 22/27 €5,939 €3,665 -€2,274 -38.3%
Plant, machinery and equipment 23 €2,772 €2,093 -€679 -24.5%
Furniture and vehicles 24 €932 €589 -€343 -36.8%
Other tangible fixed assets 26 €2,235 €983 -€1,252 -56.0%
Current assets 29/58 €3,952 €3,671 -€281 -7.1%
Amounts receivable within one year 40/41 €2,542 €1,038 -€1,505 -59.2%
Trade receivables 40 €1,866 €890 -€975 -52.3%
Other amounts receivable 41 €677 €147 -€529 -78.2%
Cash at bank and in hand 54/58 €982 €2,310 +€1,329 +135%
Deferred charges and accrued income 490/1 €428 €323 -€106 -24.6%
Total equity and liabilities 10/49 €9,891 €7,336 -€2,555 -25.8%
Equity 10/15 -€79,325 -€79,960 -€636 -0.8%
Contributions 10/11 €18,600 €18,600 = 0.0%
Profit (loss) carried forward 14 -€97,925 -€98,560 -€636 -0.6%
Amounts payable 17/49 €89,216 €87,296 -€1,920 -2.2%
Amounts payable after more than one year 17 €70,000 €70,000 = 0.0%
Financial debts 170/4 €70,000 €70,000 = 0.0%
Amounts payable within one year 42/48 €19,216 €17,296 -€1,920 -10.0%
Trade debts 44 €846 €113 -€733 -86.6%
Suppliers 440/4 €846 €113 -€733 -86.6%
Other amounts payable 47/48 €18,370 €17,183 -€1,187 -6.5%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €2,378 €2,274 -€104 -4.4%
Other operating charges 640/8 €726 €744 +€18 +2.5%
Gross operating margin 9900 €221 €2,463 +€2,242 +1,016%
Operating profit (loss) 9901 -€2,884 -€556 +€2,328 +80.7%
Financial income 75/76B €0 - -€0
Recurring financial income 75 €0 - -€0
Financial charges 65/66B €80 €80 -€0 0.0%
Recurring financial charges 65 €80 €80 -€0 0.0%
Profit (loss) for the period before taxes 9903 -€2,964 -€636 +€2,328 +78.5%
Profit (loss) for the period 9904 -€2,964 -€636 +€2,328 +78.5%
Profit (loss) for the period to be appropriated 9905 -€2,964 -€636 +€2,328 +78.5%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 25 October 2026 via checked.be.