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HUGGGY: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

HUGGGY

BE 0837.120.292
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€36,731
2024 · -€27,813+€64,543
Equity
-€19,853
2024 · -€56,584+€36,731
Cash
€4,915
2024 · €6,557-€1,642
Balance sheet total
€83,017
2024 · €48,636+€34,381

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€39,383

    up €39,383 (+200%), from €19,657 to €59,040

    of which Trade receivables: +€41,216

  • Deferred charges and accrued income -€1,879

    down €1,879 (-71.9%), from €2,613 to €734

  • Cash -€1,642

    down €1,642 (-25.0%), from €6,557 to €4,915

    mainly Receivables within one year (-€39,383) and Trade debts (-€6,105)

  • Tangible fixed assets -€1,481

    down €1,481 (-10.0%), from €14,809 to €13,328

    of which Other tangible fixed assets: -€3,171

Equity and liabilities
  • Profit (loss) carried forward +€36,731

    up €36,731 (+56.8%), from -€64,644 to -€27,913

  • Trade debts -€6,105

    down €6,105 (-15.2%), from €40,102 to €33,997

  • Accrued charges and deferred income +€5,156

    new in 2025: €5,156

  • Current portion of long-term debt -€3,771

    down €3,771 (-49.1%), from €7,687 to €3,916

  • Debts after one year +€3,251

    up €3,251 (+14.2%), from €22,916 to €26,167

Income statement
  • Gross operating margin +€34,668

    up €34,668 (+31.1%), from €111,552 to €146,220

  • Staff costs -€27,743

    down €27,743 (-21.1%), from €131,313 to €103,570

  • Other operating charges -€3,149

    down €3,149 (-76.8%), from €4,099 to €950

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€27,813
Gross operating margin +€34,668
Staff costs +€27,743
Depreciation -€257
Other operating charges +€3,149
Financial income -€820
Financial charges +€56
Taxes +€6
Result 2025 €36,731
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€950
Investment -€2,565
Financing -€27
Cash 2024 €6,557
Net result for the year +€36,731
Depreciation +€4,046
Receivables within one year -€39,383
Deferred charges and accrued income +€1,879
Trade debts -€6,105
Tax, wage and social debts -€1,374
Accrued charges and deferred income +€5,156
Investment in fixed assets (net) -€2,565
Debts after one year +€3,251
Current portion of long-term debt -€3,771
Short-term financial debts +€493
Cash 2025 €4,915
brings cash intakes cash out
Every line side by side 45 lines
Line Code 2024 2025 Change %
Total assets 20/58 €48,636 €83,017 +€34,381 +70.7%
Fixed assets 21/28 €19,809 €18,328 -€1,481 -7.5%
Tangible fixed assets 22/27 €14,809 €13,328 -€1,481 -10.0%
Furniture and vehicles 24 €842 €2,533 +€1,690 +201%
Other tangible fixed assets 26 €13,966 €10,795 -€3,171 -22.7%
Financial fixed assets 28 €5,000 €5,000 = 0.0%
Current assets 29/58 €28,827 €64,688 +€35,861 +124%
Amounts receivable within one year 40/41 €19,657 €59,040 +€39,383 +200%
Trade receivables 40 €17,824 €59,040 +€41,216 +231%
Other amounts receivable 41 €1,833 - -€1,833
Cash at bank and in hand 54/58 €6,557 €4,915 -€1,642 -25.0%
Deferred charges and accrued income 490/1 €2,613 €734 -€1,879 -71.9%
Total equity and liabilities 10/49 €48,636 €83,017 +€34,381 +70.7%
Equity 10/15 -€56,584 -€19,853 +€36,731 +64.9%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €1,860 €1,860 = 0.0%
Distributable reserves 133 €1,860 €1,860 = 0.0%
Profit (loss) carried forward 14 -€64,644 -€27,913 +€36,731 +56.8%
Amounts payable 17/49 €105,220 €102,870 -€2,350 -2.2%
Amounts payable after more than one year 17 €22,916 €26,167 +€3,251 +14.2%
Financial debts 170/4 €22,916 €26,167 +€3,251 +14.2%
Amounts payable within one year 42/48 €82,304 €71,547 -€10,757 -13.1%
Current portion of amounts payable after more than one year 42 €7,687 €3,916 -€3,771 -49.1%
Financial debts 43 €1,289 €1,783 +€493 +38.3%
Credit institutions 430/8 €1,289 €1,783 +€493 +38.3%
Trade debts 44 €40,102 €33,997 -€6,105 -15.2%
Suppliers 440/4 €40,102 €33,997 -€6,105 -15.2%
Taxes, remuneration and social security 45 €33,178 €31,804 -€1,374 -4.1%
Taxes 450/3 €5,017 €6,354 +€1,337 +26.6%
Remuneration and social security 454/9 €28,161 €25,450 -€2,711 -9.6%
Other amounts payable 47/48 €48 €48 = 0.0%
Accrued charges and deferred income 492/3 - €5,156 +€5,156
Remuneration, social security and pensions 62 €131,313 €103,570 -€27,743 -21.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €3,789 €4,046 +€257 +6.8%
Other operating charges 640/8 €4,099 €950 -€3,149 -76.8%
Gross operating margin 9900 €111,552 €146,220 +€34,668 +31.1%
Operating profit (loss) 9901 -€27,648 €37,654 +€65,302
Financial income 75/76B €833 €12 -€820 -98.5%
Recurring financial income 75 €833 €12 -€820 -98.5%
Financial charges 65/66B €803 €748 -€56 -6.9%
Recurring financial charges 65 €803 €748 -€56 -6.9%
Profit (loss) for the period before taxes 9903 -€27,619 €36,918 +€64,537
Income taxes 67/77 €194 €187 -€6 -3.2%
Profit (loss) for the period 9904 -€27,813 €36,731 +€64,543
Profit (loss) for the period to be appropriated 9905 -€27,813 €36,731 +€64,543

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 16 October 2026 via checked.be.