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HR SQUARED: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

HR SQUARED

BE 0693.662.539
NACE 73.300, Public relations and communication consultancy
financial year 2024 compared with 2023filed annual accounts (NBB)
Net result for the year
€32,291
2023 · €54,024-€21,733
Equity
€330,673
2023 · €298,382+€32,291
Cash
€260,379
2023 · €336,293-€75,914
Balance sheet total
€358,401
2023 · €356,861+€1,540

Largest movements

2023 to 2024
Assets
  • Cash -€75,914

    down €75,914 (-22.6%), from €336,293 to €260,379

    mainly Receivables after one year (-€68,000) and Other debts (-€23,905)

  • Receivables after one year +€68,000

    new in 2024: €68,000

  • Tangible fixed assets +€9,309

    up €9,309 (+809%), from €1,151 to €10,460

    of which Land and buildings: +€6,600

Equity and liabilities
  • Other debts -€23,905

    down €23,905 (-89.4%), from €26,735 to €2,830

  • Profit (loss) carried forward +€17,291

    up €17,291 (+14.9%), from €116,122 to €133,413

  • Reserves +€15,000

    up €15,000 (+8.8%), from €169,860 to €184,860

    of which Distributable reserves: +€15,000

  • Trade debts -€4,207

    down €4,207 (-31.3%), from €13,447 to €9,240

Income statement
  • Purchases and services +€51,243

    up €51,243 (+70.8%), from €72,414 to €123,657

  • Gross operating margin -€38,847

    down €38,847 (-47.8%), from €81,282 to €42,435

  • Turnover +€12,396

    up €12,396 (+8.1%), from €153,696 to €166,092

  • Taxes -€11,813

    down €11,813 (-49.3%), from €23,964 to €12,151

  • Financial income +€4,063

    up €4,063 (+6,770,883%), from €0 to €4,063

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 €54,024
Gross operating margin -€38,847
Depreciation +€1,232
Other operating charges +€40
Financial income +€4,063
Financial charges -€32
Taxes +€11,813
Result 2024 €32,291
raises the resultlowers the result

Derived cash bridge

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€65,485
Investment -€10,429
Financing €0
Cash 2023 €336,293
Net result for the year +€32,291
Depreciation +€1,120
Receivables after one year -€68,000
Smaller working-capital items -€145
Trade debts -€4,207
Tax, wage and social debts -€2,638
Other debts -€23,905
Investment in fixed assets (net) -€10,429
Cash 2024 €260,379
brings cash intakes cash out
Every line side by side 43 lines
Line Code 2023 2024 Change %
Total assets 20/58 €356,861 €358,401 +€1,540 +0.4%
Fixed assets 21/28 €1,151 €10,460 +€9,309 +809%
Tangible fixed assets 22/27 €1,151 €10,460 +€9,309 +809%
Land and buildings 22 - €6,600 +€6,600
Plant, machinery and equipment 23 €241 €107 -€134 -55.7%
Furniture and vehicles 24 €910 €3,753 +€2,843 +312%
Current assets 29/58 €355,710 €347,941 -€7,769 -2.2%
Amounts receivable after more than one year 29 - €68,000 +€68,000
Other amounts receivable 291 - €68,000 +€68,000
Amounts receivable within one year 40/41 €18,554 €18,664 +€110 +0.6%
Trade receivables 40 €18,554 €18,664 +€110 +0.6%
Cash at bank and in hand 54/58 €336,293 €260,379 -€75,914 -22.6%
Deferred charges and accrued income 490/1 €863 €898 +€36 +4.1%
Total equity and liabilities 10/49 €356,861 €358,401 +€1,540 +0.4%
Equity 10/15 €298,382 €330,673 +€32,291 +10.8%
Contributions 10/11 €12,400 €12,400 = 0.0%
Reserves 13 €169,860 €184,860 +€15,000 +8.8%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Distributable reserves 133 €168,000 €183,000 +€15,000 +8.9%
Profit (loss) carried forward 14 €116,122 €133,413 +€17,291 +14.9%
Amounts payable 17/49 €58,479 €27,728 -€30,751 -52.6%
Amounts payable within one year 42/48 €58,479 €27,728 -€30,751 -52.6%
Trade debts 44 €13,447 €9,240 -€4,207 -31.3%
Suppliers 440/4 €13,447 €9,240 -€4,207 -31.3%
Taxes, remuneration and social security 45 €18,297 €15,659 -€2,638 -14.4%
Taxes 450/3 €15,247 €12,409 -€2,838 -18.6%
Remuneration and social security 454/9 €3,050 €3,250 +€200 +6.6%
Other amounts payable 47/48 €26,735 €2,830 -€23,905 -89.4%
Turnover 70 €153,696 €166,092 +€12,396 +8.1%
Goods, raw materials, services and sundry goods 60/61 €72,414 €123,657 +€51,243 +70.8%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €2,351 €1,120 -€1,232 -52.4%
Other operating charges 640/8 €895 €856 -€40 -4.4%
Gross operating margin 9900 €81,282 €42,435 -€38,847 -47.8%
Operating profit (loss) 9901 €78,036 €40,460 -€37,575 -48.2%
Financial income 75/76B €0 €4,063 +€4,063 +6,770,883%
Recurring financial income 75 €0 €4,063 +€4,063 +6,770,883%
Financial charges 65/66B €48 €80 +€32 +67.4%
Recurring financial charges 65 €48 €80 +€32 +67.4%
Profit (loss) for the period before taxes 9903 €77,988 €44,442 -€33,545 -43.0%
Income taxes 67/77 €23,964 €12,151 -€11,813 -49.3%
Profit (loss) for the period 9904 €54,024 €32,291 -€21,733 -40.2%
Profit (loss) for the period to be appropriated 9905 €54,024 €32,291 -€21,733 -40.2%

Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 16 October 2026 via checked.be.