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HOTAG MARCO: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

HOTAG MARCO

BE 0889.239.481
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€47,449
2024 · €57,710-€10,261
Equity
€458,445
2024 · €410,996+€47,449
Cash
€231,494
2024 · €235,111-€3,617
Balance sheet total
€538,913
2024 · €584,522-€45,609

Largest movements

2024 to 2025
Assets
  • Current investments -€35,701

    down €35,701 (-18.4%), from €194,000 to €158,299

  • Tangible fixed assets -€16,158

    down €16,158 (-14.8%), from €109,475 to €93,317

    of which Land and buildings: -€9,779

Equity and liabilities
  • Other debts -€61,111

    down €61,111 (-100%), from €61,111 to €0

  • Reserves +€47,449

    up €47,449 (+17.2%), from €275,525 to €322,974

  • Debts after one year -€15,642

    down €15,642 (-22.4%), from €69,822 to €54,180

  • Tax, wage and social debts -€13,307

    down €13,307 (-73.7%), from €18,048 to €4,741

Income statement
  • Gross operating margin -€33,115

    down €33,115 (-28.5%), from €116,231 to €83,116

  • Financial charges -€13,377

    down €13,377 (-80.9%), from €16,527 to €3,151

  • Financial income +€4,012

    up €4,012 (+137%), from €2,926 to €6,937

  • Taxes -€3,413

    down €3,413 (-15.2%), from €22,483 to €19,070

  • Other operating charges -€2,222

    down €2,222 (-45.5%), from €4,878 to €2,656

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €57,710
Gross operating margin -€33,115
Depreciation -€189
Other operating charges +€2,222
Other operating items +€21
Financial income +€4,012
Financial charges +€13,377
Taxes +€3,413
Result 2025 €47,449
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€18,114
Investment +€34,131
Financing -€19,635
Cash 2024 €235,111
Net result for the year +€47,449
Depreciation +€17,727
Stocks and contracts -€3,313
Receivables within one year -€5,002
Deferred charges and accrued income -€1,552
Trade debts +€995
Tax, wage and social debts -€13,307
Other debts -€61,111
Investment in fixed assets (net) -€1,569
Current investments +€35,701
Debts after one year -€15,642
Current portion of long-term debt -€2,719
Short-term financial debts -€1,273
Cash 2025 €231,494
brings cash intakes cash out
Every line side by side 49 lines
Line Code 2024 2025 Change %
Total assets 20/58 €584,522 €538,913 -€45,609 -7.8%
Fixed assets 21/28 €109,475 €93,317 -€16,158 -14.8%
Tangible fixed assets 22/27 €109,475 €93,317 -€16,158 -14.8%
Land and buildings 22 €90,584 €80,805 -€9,779 -10.8%
Plant, machinery and equipment 23 €5,235 €6,173 +€938 +17.9%
Furniture and vehicles 24 €13,656 €6,339 -€7,316 -53.6%
Current assets 29/58 €475,047 €445,596 -€29,451 -6.2%
Amounts receivable after more than one year 29 €0 - =
Other amounts receivable 291 €0 - =
Stocks and contracts in progress 3 €6,281 €9,594 +€3,313 +52.7%
Stocks 30/36 €6,281 €9,594 +€3,313 +52.7%
Amounts receivable within one year 40/41 €36,415 €41,417 +€5,002 +13.7%
Trade receivables 40 €26,965 €9,704 -€17,261 -64.0%
Other amounts receivable 41 €9,449 €31,713 +€22,263 +236%
Current investments 50/53 €194,000 €158,299 -€35,701 -18.4%
Cash at bank and in hand 54/58 €235,111 €231,494 -€3,617 -1.5%
Deferred charges and accrued income 490/1 €3,241 €4,792 +€1,552 +47.9%
Total equity and liabilities 10/49 €584,522 €538,913 -€45,609 -7.8%
Equity 10/15 €410,996 €458,445 +€47,449 +11.5%
Contributions 10/11 €12,400 €12,400 = 0.0%
Reserves 13 €275,525 €322,974 +€47,449 +17.2%
Distributable reserves 133 €275,525 €322,974 +€47,449 +17.2%
Profit (loss) carried forward 14 €123,071 €123,071 = 0.0%
Amounts payable 17/49 €173,526 €80,468 -€93,058 -53.6%
Amounts payable after more than one year 17 €69,822 €54,180 -€15,642 -22.4%
Financial debts 170/4 €69,822 €54,180 -€15,642 -22.4%
Amounts payable within one year 42/48 €103,704 €26,288 -€77,415 -74.7%
Current portion of amounts payable after more than one year 42 €18,362 €15,642 -€2,719 -14.8%
Financial debts 43 €1,273 €0 -€1,273 -100%
Credit institutions 430/8 €1,273 €0 -€1,273 -100%
Trade debts 44 €4,910 €5,905 +€995 +20.3%
Suppliers 440/4 €4,910 €5,905 +€995 +20.3%
Taxes, remuneration and social security 45 €18,048 €4,741 -€13,307 -73.7%
Taxes 450/3 €18,048 €4,741 -€13,307 -73.7%
Other amounts payable 47/48 €61,111 €0 -€61,111 -100%
Non-recurring operating income 76A €23,206 €0 -€23,206 -100%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €17,538 €17,727 +€189 +1.1%
Other operating charges 640/8 €4,878 €2,656 -€2,222 -45.5%
Non-recurring operating charges 66A €21 €0 -€21 -100%
Gross operating margin 9900 €116,231 €83,116 -€33,115 -28.5%
Operating profit (loss) 9901 €93,795 €62,733 -€31,062 -33.1%
Financial income 75/76B €2,926 €6,937 +€4,012 +137%
Recurring financial income 75 €2,926 €6,937 +€4,012 +137%
Financial charges 65/66B €16,527 €3,151 -€13,377 -80.9%
Recurring financial charges 65 €16,527 €3,151 -€13,377 -80.9%
Profit (loss) for the period before taxes 9903 €80,193 €66,519 -€13,674 -17.1%
Income taxes 67/77 €22,483 €19,070 -€3,413 -15.2%
Profit (loss) for the period 9904 €57,710 €47,449 -€10,261 -17.8%
Profit (loss) for the period to be appropriated 9905 €57,710 €47,449 -€10,261 -17.8%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 19 October 2026 via checked.be.