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HOP: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

HOP

BE 0456.963.733
NACE 73.110, Advertising agencies
fiscal year 2023 against 2024filed annual accounts (NBB)
Net result for the year
€14,098
2023 · €10,180+€3,919
Equity
€141,601
2023 · €127,503+€14,098
Cash
€67,712
2023 · €53,011+€14,701
Balance sheet total
€147,572
2023 · €133,713+€13,859

Largest movements

2023 to 2024
Assets
  • Cash +€14,701

    up €14,701 (+27.7%), from €53,011 to €67,712

    mainly Net result for the year (+€14,098) and Depreciation (+€6,093)

  • Tangible fixed assets -€6,093

    down €6,093 (-45.5%), from €13,391 to €7,299

    of which Furniture and vehicles: -€5,049

  • Receivables within one year +€3,834

    up €3,834 (+12.5%), from €30,722 to €34,557

    of which Other amounts receivable: +€3,834

Equity and liabilities
  • Profit (loss) carried forward +€14,098

    up €14,098 (+13.2%), from €107,052 to €121,150

  • Tax, wage and social debts +€1,935

    up €1,935 (+76.7%), from €2,524 to €4,459

    of which Remuneration and social security: +€1,859

  • Current portion of long-term debt -€1,854

    no longer reported in 2024 (was €1,854)

Income statement
  • Depreciation -€6,372

    down €6,372 (-51.1%), from €12,465 to €6,093

  • Taxes +€1,482

    up €1,482 (+367.1%), from €404 to €1,886

  • Gross operating margin -€824

    down €824 (-2.5%), from €32,515 to €31,691

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 €10,180
Gross operating margin -€824
Depreciation +€6,372
Other operating charges -€63
Other operating items -€440
Financial income +€286
Financial charges +€69
Taxes -€1,482
Result 2024 €14,098

Cash bridge derived

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€16,555
Investment €0
Financing -€1,854
Cash 2023 €53,011
Net result for the year +€14,098
Depreciation +€6,093
Receivables within one year -€3,834
Deferred charges and accrued income -€1,416
Trade debts -€320
Tax, wage and social debts +€1,935
Current portion of long-term debt -€1,854
Cash 2024 €67,712
Every line side by side 40 lines
Line Code 2023 2024 Change %
Total assets 20/58 €133,713 €147,572 +€13,859 +10.4%
Fixed assets 21/28 €13,391 €7,299 -€6,093 -45.5%
Tangible fixed assets 22/27 €13,391 €7,299 -€6,093 -45.5%
Land and buildings 22 €8,342 €7,299 -€1,044 -12.5%
Furniture and vehicles 24 €5,049 - -€5,049
Current assets 29/58 €120,322 €140,273 +€19,951 +16.6%
Amounts receivable within one year 40/41 €30,722 €34,557 +€3,834 +12.5%
Trade receivables 40 €6,386 €6,386 = 0.0%
Other amounts receivable 41 €24,336 €28,171 +€3,834 +15.8%
Current investments 50/53 €36,589 €36,589 = 0.0%
Cash at bank and in hand 54/58 €53,011 €67,712 +€14,701 +27.7%
Deferred charges and accrued income 490/1 - €1,416 +€1,416
Total equity and liabilities 10/49 €133,713 €147,572 +€13,859 +10.4%
Equity 10/15 €127,503 €141,601 +€14,098 +11.1%
Contributions 10/11 €18,592 €18,592 = 0.0%
Reserves 13 €1,859 €1,859 = 0.0%
Non-distributable reserves 130/1 €1,859 €1,859 = 0.0%
Reserves not available under the articles 1311 €1,859 €1,859 = 0.0%
Profit (loss) carried forward 14 €107,052 €121,150 +€14,098 +13.2%
Amounts payable 17/49 €6,210 €5,971 -€240 -3.9%
Amounts payable within one year 42/48 €6,210 €5,971 -€240 -3.9%
Current portion of amounts payable after more than one year 42 €1,854 - -€1,854
Trade debts 44 €1,832 €1,512 -€320 -17.5%
Suppliers 440/4 €1,832 €1,512 -€320 -17.5%
Taxes, remuneration and social security 45 €2,524 €4,459 +€1,935 +76.7%
Taxes 450/3 €2,524 €2,600 +€76 +3.0%
Remuneration and social security 454/9 - €1,859 +€1,859
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €12,465 €6,093 -€6,372 -51.1%
Other operating charges 640/8 - €63 +€63
Non-recurring operating charges 66A €9,437 €9,877 +€440 +4.7%
Gross operating margin 9900 €32,515 €31,691 -€824 -2.5%
Operating profit (loss) 9901 €10,613 €15,659 +€5,046 +47.5%
Financial income 75/76B €157 €442 +€286 +181.9%
Recurring financial income 75 €157 €442 +€286 +181.9%
Financial charges 65/66B €187 €117 -€69 -37.2%
Recurring financial charges 65 €187 €117 -€69 -37.2%
Profit (loss) for the period before taxes 9903 €10,583 €15,984 +€5,401 +51.0%
Income taxes 67/77 €404 €1,886 +€1,482 +367.1%
Profit (loss) for the period 9904 €10,180 €14,098 +€3,919 +38.5%
Profit (loss) for the period to be appropriated 9905 €10,180 €14,098 +€3,919 +38.5%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 6 October 2026 via checked.be.