HOLY MARKETING: what changed
HOLY MARKETING
Largest movements
- Cash +€8,847
up €8,847 (+42.4%), from €20,869 to €29,716
mainly Net result for the year (+€27,506) and Depreciation (+€12,033)
- Tangible fixed assets -€7,749
down €7,749 (-13.9%), from €55,551 to €47,802
of which Furniture and vehicles: -€9,890
- Receivables within one year -€5,303
down €5,303 (-32.2%), from €16,448 to €11,146
of which Other amounts receivable: -€3,107
- Debts after one year -€10,073
down €10,073 (-24.7%), from €40,795 to €30,722
- Reserves +€7,506
up €7,506 (+318%), from €2,360 to €9,866
- Other debts -€1,488
down €1,488 (-6.9%), from €21,488 to €20,000
- Gross operating margin +€17,619
up €17,619 (+50.9%), from €34,641 to €52,260
- Depreciation +€10,046
up €10,046 (+506%), from €1,986 to €12,033
- Taxes +€5,762
up €5,762 (+121%), from €4,753 to €10,516
- Financial charges +€1,237
up €1,237 (+177%), from €699 to €1,936
- Other operating charges -€538
down €538 (-65.9%), from €816 to €278
Change in the result, 2024 to 2025
For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.
Derived cash bridge
The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €92,869 | €88,663 | -€4,205 | -4.5% |
| Fixed assets | 21/28 | €55,551 | €47,802 | -€7,749 | -13.9% |
| Tangible fixed assets | 22/27 | €55,551 | €47,802 | -€7,749 | -13.9% |
| Plant, machinery and equipment | 23 | - | €2,141 | +€2,141 | |
| Furniture and vehicles | 24 | €55,551 | €45,661 | -€9,890 | -17.8% |
| Current assets | 29/58 | €37,318 | €40,861 | +€3,544 | +9.5% |
| Amounts receivable within one year | 40/41 | €16,448 | €11,146 | -€5,303 | -32.2% |
| Trade receivables | 40 | €10,111 | €7,915 | -€2,196 | -21.7% |
| Other amounts receivable | 41 | €6,337 | €3,231 | -€3,107 | -49.0% |
| Cash at bank and in hand | 54/58 | €20,869 | €29,716 | +€8,847 | +42.4% |
| Total equity and liabilities | 10/49 | €92,869 | €88,663 | -€4,205 | -4.5% |
| Equity | 10/15 | €12,360 | €19,866 | +€7,506 | +60.7% |
| Contributions | 10/11 | €10,000 | €10,000 | = | 0.0% |
| Reserves | 13 | €2,360 | €9,866 | +€7,506 | +318% |
| Distributable reserves | 133 | €2,360 | €9,866 | +€7,506 | +318% |
| Amounts payable | 17/49 | €80,508 | €68,797 | -€11,711 | -14.5% |
| Amounts payable after more than one year | 17 | €40,795 | €30,722 | -€10,073 | -24.7% |
| Financial debts | 170/4 | €40,795 | €30,722 | -€10,073 | -24.7% |
| Amounts payable within one year | 42/48 | €39,713 | €38,075 | -€1,638 | -4.1% |
| Current portion of amounts payable after more than one year | 42 | €9,695 | €10,073 | +€378 | +3.9% |
| Trade debts | 44 | €521 | - | -€521 | |
| Suppliers | 440/4 | €521 | - | -€521 | |
| Taxes, remuneration and social security | 45 | €8,009 | €8,002 | -€7 | -0.1% |
| Taxes | 450/3 | €8,009 | €8,002 | -€7 | -0.1% |
| Other amounts payable | 47/48 | €21,488 | €20,000 | -€1,488 | -6.9% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €1,986 | €12,033 | +€10,046 | +506% |
| Other operating charges | 640/8 | €816 | €278 | -€538 | -65.9% |
| Gross operating margin | 9900 | €34,641 | €52,260 | +€17,619 | +50.9% |
| Operating profit (loss) | 9901 | €31,839 | €39,949 | +€8,110 | +25.5% |
| Financial income | 75/76B | €2 | €8 | +€6 | +229% |
| Recurring financial income | 75 | €2 | €8 | +€6 | +229% |
| Financial charges | 65/66B | €699 | €1,936 | +€1,237 | +177% |
| Recurring financial charges | 65 | €699 | €1,936 | +€1,237 | +177% |
| Profit (loss) for the period before taxes | 9903 | €31,142 | €38,021 | +€6,879 | +22.1% |
| Income taxes | 67/77 | €4,753 | €10,516 | +€5,762 | +121% |
| Profit (loss) for the period | 9904 | €26,389 | €27,506 | +€1,117 | +4.2% |
| Profit (loss) for the period to be appropriated | 9905 | €26,389 | €27,506 | +€1,117 | +4.2% |
Next steps
Calculation and sources
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 3 November 2026 via checked.be.