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Hit The Moon: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Hit The Moon

BE 0659.995.126
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€269
2024 · €1,536-€1,267
Equity
€14,185
2024 · €13,916+€269
Cash
€7,710
2024 · €8,811-€1,101
Balance sheet total
€16,208
2024 · €15,957+€251

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€2,330

    up €2,330 (+179%), from €1,301 to €3,630

    of which Trade receivables: +€3,630

  • Cash -€1,101

    down €1,101 (-12.5%), from €8,811 to €7,710

    mainly Receivables within one year (-€2,330) and Trade debts (-€44)

  • Intangible fixed assets -€709

    down €709 (-14.3%), from €4,959 to €4,250

  • Tangible fixed assets -€269

    down €269 (-30.4%), from €887 to €618

Equity and liabilities
  • Profit (loss) carried forward +€269

    up €269 (+4.4%), from -€6,084 to -€5,815

Income statement
  • Gross operating margin -€1,232

    down €1,232 (-38.9%), from €3,163 to €1,932

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €1,536
Gross operating margin -€1,232
Other operating charges -€14
Financial income -€1
Financial charges -€20
Result 2025 €269
lowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€1,101
Investment €0
Financing €0
Cash 2024 €8,811
Net result for the year +€269
Depreciation +€978
Receivables within one year -€2,330
Trade debts -€44
Tax, wage and social debts +€25
Cash 2025 €7,710
brings cash intakes cash out
Every line side by side 32 lines
Line Code 2024 2025 Change %
Total assets 20/58 €15,957 €16,208 +€251 +1.6%
Fixed assets 21/28 €5,846 €4,868 -€978 -16.7%
Intangible fixed assets 21 €4,959 €4,250 -€709 -14.3%
Tangible fixed assets 22/27 €887 €618 -€269 -30.4%
Plant, machinery and equipment 23 €887 €618 -€269 -30.4%
Current assets 29/58 €10,111 €11,340 +€1,229 +12.2%
Amounts receivable within one year 40/41 €1,301 €3,630 +€2,330 +179%
Trade receivables 40 €0 €3,630 +€3,630
Other amounts receivable 41 €1,301 €0 -€1,301 -100%
Cash at bank and in hand 54/58 €8,811 €7,710 -€1,101 -12.5%
Total equity and liabilities 10/49 €15,957 €16,208 +€251 +1.6%
Equity 10/15 €13,916 €14,185 +€269 +1.9%
Contributions 10/11 €20,000 €20,000 = 0.0%
Profit (loss) carried forward 14 -€6,084 -€5,815 +€269 +4.4%
Amounts payable 17/49 €2,042 €2,023 -€19 -0.9%
Amounts payable within one year 42/48 €242 €223 -€19 -7.8%
Trade debts 44 €242 €198 -€44 -18.1%
Suppliers 440/4 €242 €198 -€44 -18.1%
Taxes, remuneration and social security 45 - €25 +€25
Taxes 450/3 - €25 +€25
Accrued charges and deferred income 492/3 €1,800 €1,800 = 0.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €978 €978 = 0.0%
Other operating charges 640/8 €513 €528 +€14 +2.8%
Gross operating margin 9900 €3,163 €1,932 -€1,232 -38.9%
Operating profit (loss) 9901 €1,672 €426 -€1,246 -74.5%
Financial income 75/76B €1 €0 -€1 -100%
Recurring financial income 75 €1 €0 -€1 -100%
Financial charges 65/66B €137 €157 +€20 +14.7%
Recurring financial charges 65 €137 €157 +€20 +14.7%
Profit (loss) for the period before taxes 9903 €1,536 €269 -€1,267 -82.5%
Profit (loss) for the period 9904 €1,536 €269 -€1,267 -82.5%
Profit (loss) for the period to be appropriated 9905 €1,536 €269 -€1,267 -82.5%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 29 October 2026 via checked.be.