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HEY USA: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

HEY USA

BE 0786.996.038
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€4,725
2024 · -€38,304+€43,029
Equity
-€98,034
2024 · -€102,759+€4,725
Cash
€11,424
2024 · €1,707+€9,717
Balance sheet total
€49,670
2024 · €40,871+€8,799

Largest movements

2024 to 2025
Assets
  • Cash +€9,717

    up €9,717 (+569%), from €1,707 to €11,424

    mainly Depreciation (+€6,184) and Other debts (+€5,694)

  • Receivables within one year +€7,778

    up €7,778 (+361%), from €2,157 to €9,934

    of which Trade receivables: +€9,323

  • Tangible fixed assets -€4,984

    down €4,984 (-33.1%), from €15,068 to €10,083

  • Stocks and contracts -€2,912

    down €2,912 (-16.4%), from €17,749 to €14,837

  • Intangible fixed assets -€1,200

    down €1,200 (-28.6%), from €4,192 to €2,992

Equity and liabilities
  • Other debts +€5,694

    up €5,694 (+4.1%), from €139,924 to €145,617

  • Profit (loss) carried forward +€4,725

    up €4,725 (+4.2%), from -€112,759 to -€108,034

  • Trade debts -€2,074

    down €2,074 (-68.3%), from €3,037 to €963

  • Tax, wage and social debts +€1,065

    up €1,065 (+1,807%), from €59 to €1,124

  • Advances received -€611

    down €611 (-100%), from €611 to €0

Income statement
  • Gross operating margin +€43,408

    up €43,408, from -€31,956 to €11,453

  • Other operating charges +€404

    up €404 (+196%), from €207 to €611

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€38,304
Gross operating margin +€43,408
Depreciation -€71
Other operating charges -€404
Financial income +€69
Financial charges +€27
Result 2025 €4,725
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€9,717
Investment €0
Financing €0
Cash 2024 €1,707
Net result for the year +€4,725
Depreciation +€6,184
Stocks and contracts +€2,912
Receivables within one year -€7,778
Deferred charges and accrued income -€400
Trade debts -€2,074
Tax, wage and social debts +€1,065
Advances received -€611
Other debts +€5,694
Cash 2025 €11,424
brings cash intakes cash out
Every line side by side 36 lines
Line Code 2024 2025 Change %
Total assets 20/58 €40,871 €49,670 +€8,799 +21.5%
Fixed assets 21/28 €19,259 €13,075 -€6,184 -32.1%
Intangible fixed assets 21 €4,192 €2,992 -€1,200 -28.6%
Tangible fixed assets 22/27 €15,068 €10,083 -€4,984 -33.1%
Furniture and vehicles 24 €15,068 €10,083 -€4,984 -33.1%
Current assets 29/58 €21,612 €36,595 +€14,983 +69.3%
Stocks and contracts in progress 3 €17,749 €14,837 -€2,912 -16.4%
Stocks 30/36 €17,749 €14,837 -€2,912 -16.4%
Amounts receivable within one year 40/41 €2,157 €9,934 +€7,778 +361%
Trade receivables 40 €611 €9,934 +€9,323 +1,527%
Other amounts receivable 41 €1,546 €0 -€1,546 -100%
Cash at bank and in hand 54/58 €1,707 €11,424 +€9,717 +569%
Deferred charges and accrued income 490/1 - €400 +€400
Total equity and liabilities 10/49 €40,871 €49,670 +€8,799 +21.5%
Equity 10/15 -€102,759 -€98,034 +€4,725 +4.6%
Contributions 10/11 €10,000 €10,000 = 0.0%
Profit (loss) carried forward 14 -€112,759 -€108,034 +€4,725 +4.2%
Amounts payable 17/49 €143,630 €147,705 +€4,074 +2.8%
Amounts payable within one year 42/48 €143,630 €147,705 +€4,074 +2.8%
Trade debts 44 €3,037 €963 -€2,074 -68.3%
Suppliers 440/4 €3,037 €963 -€2,074 -68.3%
Advances received on contracts in progress 46 €611 €0 -€611 -100%
Taxes, remuneration and social security 45 €59 €1,124 +€1,065 +1,807%
Taxes 450/3 €59 €1,124 +€1,065 +1,807%
Other amounts payable 47/48 €139,924 €145,617 +€5,694 +4.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €6,113 €6,184 +€71 +1.2%
Other operating charges 640/8 €207 €611 +€404 +196%
Gross operating margin 9900 -€31,956 €11,453 +€43,408
Operating profit (loss) 9901 -€38,276 €4,657 +€42,933
Financial income 75/76B €78 €147 +€69 +88.3%
Recurring financial income 75 €78 €147 +€69 +88.3%
Financial charges 65/66B €106 €79 -€27 -25.7%
Recurring financial charges 65 €106 €79 -€27 -25.7%
Profit (loss) for the period before taxes 9903 -€38,304 €4,725 +€43,029
Profit (loss) for the period 9904 -€38,304 €4,725 +€43,029
Profit (loss) for the period to be appropriated 9905 -€38,304 €4,725 +€43,029

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 14 October 2026 via checked.be.