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Hey Jo: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Hey Jo

BE 0776.834.396
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€17,748
2024 · €13,516+€4,232
Equity
€26,305
2024 · €8,556+€17,748
Cash
€39,277
2024 · €44,210-€4,932
Balance sheet total
€62,728
2024 · €72,106-€9,378

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€9,324

    down €9,324 (-86.8%), from €10,742 to €1,418

  • Cash -€4,932

    down €4,932 (-11.2%), from €44,210 to €39,277

    mainly Other debts (-€24,148) and Debts after one year (-€7,563)

  • Receivables within one year +€4,878

    up €4,878 (+28.4%), from €17,154 to €22,032

    of which Trade receivables: +€5,992

Equity and liabilities
  • Other debts -€24,148

    down €24,148 (-62.1%), from €38,917 to €14,768

  • Profit (loss) carried forward +€17,748

    up €17,748 (+499%), from €3,556 to €21,305

  • Debts after one year -€7,563

    no longer reported in 2025 (was €7,563)

  • Tax, wage and social debts +€3,399

    up €3,399 (+39.0%), from €8,726 to €12,126

  • Trade debts +€1,753

    up €1,753 (+823%), from €213 to €1,966

Income statement
  • Gross operating margin +€4,038

    up €4,038 (+12.6%), from €31,923 to €35,961

  • Depreciation -€1,401

    down €1,401 (-11.8%), from €11,839 to €10,439

  • Taxes +€1,142

    up €1,142 (+24.7%), from €4,618 to €5,759

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €13,516
Gross operating margin +€4,038
Depreciation +€1,401
Other operating charges -€132
Financial charges +€67
Taxes -€1,142
Result 2025 €17,748
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€4,313
Investment -€1,115
Financing -€8,131
Cash 2024 €44,210
Net result for the year +€17,748
Depreciation +€10,439
Receivables within one year -€4,878
Trade debts +€1,753
Tax, wage and social debts +€3,399
Other debts -€24,148
Investment in fixed assets (net) -€1,115
Debts after one year -€7,563
Current portion of long-term debt -€568
Cash 2025 €39,277
brings cash intakes cash out
Every line side by side 33 lines
Line Code 2024 2025 Change %
Total assets 20/58 €72,106 €62,728 -€9,378 -13.0%
Fixed assets 21/28 €10,742 €1,418 -€9,324 -86.8%
Tangible fixed assets 22/27 €10,742 €1,418 -€9,324 -86.8%
Furniture and vehicles 24 €10,742 €1,418 -€9,324 -86.8%
Current assets 29/58 €61,364 €61,309 -€55 -0.1%
Amounts receivable within one year 40/41 €17,154 €22,032 +€4,878 +28.4%
Trade receivables 40 €15,658 €21,650 +€5,992 +38.3%
Other amounts receivable 41 €1,496 €382 -€1,114 -74.5%
Cash at bank and in hand 54/58 €44,210 €39,277 -€4,932 -11.2%
Total equity and liabilities 10/49 €72,106 €62,728 -€9,378 -13.0%
Equity 10/15 €8,556 €26,305 +€17,748 +207%
Contributions 10/11 €5,000 €5,000 = 0.0%
Profit (loss) carried forward 14 €3,556 €21,305 +€17,748 +499%
Amounts payable 17/49 €63,549 €36,423 -€27,127 -42.7%
Amounts payable after more than one year 17 €7,563 - -€7,563
Financial debts 170/4 €7,563 - -€7,563
Amounts payable within one year 42/48 €55,987 €36,423 -€19,564 -34.9%
Current portion of amounts payable after more than one year 42 €8,131 €7,563 -€568 -7.0%
Trade debts 44 €213 €1,966 +€1,753 +823%
Suppliers 440/4 €213 €1,966 +€1,753 +823%
Taxes, remuneration and social security 45 €8,726 €12,126 +€3,399 +39.0%
Taxes 450/3 €8,726 €12,126 +€3,399 +39.0%
Other amounts payable 47/48 €38,917 €14,768 -€24,148 -62.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €11,839 €10,439 -€1,401 -11.8%
Other operating charges 640/8 €1,478 €1,610 +€132 +8.9%
Gross operating margin 9900 €31,923 €35,961 +€4,038 +12.6%
Operating profit (loss) 9901 €18,606 €23,912 +€5,306 +28.5%
Financial charges 65/66B €472 €405 -€67 -14.2%
Recurring financial charges 65 €472 €405 -€67 -14.2%
Profit (loss) for the period before taxes 9903 €18,134 €23,508 +€5,373 +29.6%
Income taxes 67/77 €4,618 €5,759 +€1,142 +24.7%
Profit (loss) for the period 9904 €13,516 €17,748 +€4,232 +31.3%
Profit (loss) for the period to be appropriated 9905 €13,516 €17,748 +€4,232 +31.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 25 October 2026 via checked.be.