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Heroic: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Heroic

BE 0883.792.932
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€6,226
2024 · €14,805-€8,579
Equity
€144,293
2024 · €138,067+€6,226
Cash
€6,430
2024 · €520+€5,910
Balance sheet total
€436,296
2024 · €448,548-€12,251

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€19,802

    down €19,802 (-6.1%), from €323,048 to €303,246

    of which Furniture and vehicles: -€11,811

  • Receivables within one year +€7,989

    up €7,989 (+6.7%), from €118,632 to €126,621

    of which Other amounts receivable: +€16,741

  • Deferred charges and accrued income -€6,348

    no longer reported in 2025 (was €6,348)

  • Cash +€5,910

    up €5,910 (+1136.5%), from €520 to €6,430

    mainly Depreciation (+€27,028) and Tax, wage and social debts (+€12,963)

Equity and liabilities
  • Debts after one year -€30,970

    down €30,970 (-12.0%), from €257,281 to €226,311

  • Tax, wage and social debts +€12,963

    up €12,963 (+156.3%), from €8,295 to €21,258

  • Short-term financial debts -€7,037

    down €7,037 (-60.4%), from €11,653 to €4,615

  • Reserves +€6,000

    up €6,000 (+5.3%), from €114,000 to €120,000

Income statement
  • Gross operating margin -€9,417

    down €9,417 (-16.3%), from €57,619 to €48,202

  • Taxes -€3,638

    down €3,638 (-49.1%), from €7,409 to €3,771

  • Depreciation +€1,082

    up €1,082 (+4.2%), from €25,946 to €27,028

  • Other operating charges +€822

    up €822 (+67.6%), from €1,217 to €2,039

  • Financial charges +€728

    up €728 (+6.0%), from €12,120 to €12,847

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €14,805
Gross operating margin -€9,417
Depreciation -€1,082
Other operating charges -€822
Financial income -€167
Financial charges -€728
Taxes +€3,638
Result 2025 €6,226

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€48,428
Investment -€7,226
Financing -€35,292
Cash 2024 €520
Net result for the year +€6,226
Depreciation +€27,028
Receivables within one year -€7,989
Deferred charges and accrued income +€6,348
Trade debts -€384
Tax, wage and social debts +€12,963
Other debts +€2,250
Accrued charges and deferred income +€1,987
Investment in fixed assets (net) -€7,226
Debts after one year -€30,970
Current portion of long-term debt +€2,715
Short-term financial debts -€7,037
Cash 2025 €6,430
Every line side by side 43 lines
Line Code 2024 2025 Change %
Total assets 20/58 €448,548 €436,296 -€12,251 -2.7%
Fixed assets 21/28 €323,048 €303,246 -€19,802 -6.1%
Tangible fixed assets 22/27 €323,048 €303,246 -€19,802 -6.1%
Land and buildings 22 €262,334 €254,114 -€8,220 -3.1%
Plant, machinery and equipment 23 €799 €1,027 +€229 +28.6%
Furniture and vehicles 24 €59,915 €48,105 -€11,811 -19.7%
Current assets 29/58 €125,500 €133,051 +€7,551 +6.0%
Amounts receivable within one year 40/41 €118,632 €126,621 +€7,989 +6.7%
Trade receivables 40 €45,487 €36,735 -€8,751 -19.2%
Other amounts receivable 41 €73,145 €89,886 +€16,741 +22.9%
Cash at bank and in hand 54/58 €520 €6,430 +€5,910 +1136.5%
Deferred charges and accrued income 490/1 €6,348 - -€6,348
Total equity and liabilities 10/49 €448,548 €436,296 -€12,251 -2.7%
Equity 10/15 €138,067 €144,293 +€6,226 +4.5%
Contributions 10/11 €20,000 €20,000 = 0.0%
Reserves 13 €114,000 €120,000 +€6,000 +5.3%
Distributable reserves 133 €114,000 €120,000 +€6,000 +5.3%
Profit (loss) carried forward 14 €4,067 €4,293 +€226 +5.6%
Amounts payable 17/49 €310,480 €292,003 -€18,477 -6.0%
Amounts payable after more than one year 17 €257,281 €226,311 -€30,970 -12.0%
Financial debts 170/4 €257,281 €226,311 -€30,970 -12.0%
Amounts payable within one year 42/48 €53,199 €63,705 +€10,506 +19.7%
Current portion of amounts payable after more than one year 42 €28,255 €30,970 +€2,715 +9.6%
Financial debts 43 €11,653 €4,615 -€7,037 -60.4%
Credit institutions 430/8 €11,653 €4,615 -€7,037 -60.4%
Trade debts 44 €4,996 €4,612 -€384 -7.7%
Suppliers 440/4 €4,996 €4,612 -€384 -7.7%
Taxes, remuneration and social security 45 €8,295 €21,258 +€12,963 +156.3%
Taxes 450/3 €8,295 €21,258 +€12,963 +156.3%
Other amounts payable 47/48 - €2,250 +€2,250
Accrued charges and deferred income 492/3 - €1,987 +€1,987
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €25,946 €27,028 +€1,082 +4.2%
Other operating charges 640/8 €1,217 €2,039 +€822 +67.6%
Gross operating margin 9900 €57,619 €48,202 -€9,417 -16.3%
Operating profit (loss) 9901 €30,457 €19,135 -€11,322 -37.2%
Financial income 75/76B €3,876 €3,709 -€167 -4.3%
Recurring financial income 75 €3,876 €3,709 -€167 -4.3%
Financial charges 65/66B €12,120 €12,847 +€728 +6.0%
Recurring financial charges 65 €12,120 €12,847 +€728 +6.0%
Profit (loss) for the period before taxes 9903 €22,213 €9,997 -€12,217 -55.0%
Income taxes 67/77 €7,409 €3,771 -€3,638 -49.1%
Profit (loss) for the period 9904 €14,805 €6,226 -€8,579 -57.9%
Profit (loss) for the period to be appropriated 9905 €14,805 €6,226 -€8,579 -57.9%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 11 October 2026 via checked.be.