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HELENE HUB: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

HELENE HUB

BE 0556.815.533
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€4,560
2024 · -€3,284+€7,844
Equity
-€13,230
2024 · -€17,790+€4,560
Cash
€4,506
2024 · €2,128+€2,378
Balance sheet total
€10,649
2024 · €5,400+€5,249

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€2,484

    up €2,484 (+441%), from €564 to €3,048

    of which Trade receivables: +€2,511

  • Cash +€2,378

    up €2,378 (+112%), from €2,128 to €4,506

    mainly Net result for the year (+€4,560) and Depreciation (+€2,184)

  • Deferred charges and accrued income +€304

    new in 2025: €304

Equity and liabilities
  • Profit (loss) carried forward +€4,560

    up €4,560 (+5.5%), from -€82,890 to -€78,330

  • Trade debts +€370

    up €370 (+65.1%), from €568 to €938

  • Tax, wage and social debts +€184

    new in 2025: €184

  • Other debts +€135

    up €135 (+0.6%), from €22,622 to €22,758

Income statement
  • Gross operating margin +€8,544

    up €8,544, from -€1,295 to €7,248

  • Depreciation +€606

    up €606 (+38.4%), from €1,578 to €2,184

  • Financial income -€80

    down €80 (-100.0%), from €80 to €0

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€3,284
Gross operating margin +€8,544
Depreciation -€606
Other operating charges -€12
Financial income -€80
Financial charges -€1
Result 2025 €4,560
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€4,645
Investment -€2,267
Financing €0
Cash 2024 €2,128
Net result for the year +€4,560
Depreciation +€2,184
Receivables within one year -€2,484
Deferred charges and accrued income -€304
Trade debts +€370
Tax, wage and social debts +€184
Other debts +€135
Investment in fixed assets (net) -€2,267
Cash 2025 €4,506
brings cash intakes cash out
Every line side by side 36 lines
Line Code 2024 2025 Change %
Total assets 20/58 €5,400 €10,649 +€5,249 +97.2%
Fixed assets 21/28 €2,709 €2,791 +€83 +3.1%
Tangible fixed assets 22/27 €2,709 €2,791 +€83 +3.1%
Furniture and vehicles 24 €2,709 €2,791 +€83 +3.1%
Current assets 29/58 €2,692 €7,858 +€5,166 +192%
Amounts receivable within one year 40/41 €564 €3,048 +€2,484 +441%
Trade receivables 40 €537 €3,048 +€2,511 +467%
Other amounts receivable 41 €26 - -€26
Cash at bank and in hand 54/58 €2,128 €4,506 +€2,378 +112%
Deferred charges and accrued income 490/1 - €304 +€304
Total equity and liabilities 10/49 €5,400 €10,649 +€5,249 +97.2%
Equity 10/15 -€17,790 -€13,230 +€4,560 +25.6%
Contributions 10/11 €65,100 €65,100 = 0.0%
Capital 10 €21,640 €21,640 = 0.0%
Issued capital 100 €21,640 €21,640 = 0.0%
Contributions outside capital 11 €43,460 €43,460 = 0.0%
Share premium 1100/10 €43,460 €43,460 = 0.0%
Profit (loss) carried forward 14 -€82,890 -€78,330 +€4,560 +5.5%
Amounts payable 17/49 €23,191 €23,880 +€689 +3.0%
Amounts payable within one year 42/48 €23,191 €23,880 +€689 +3.0%
Trade debts 44 €568 €938 +€370 +65.1%
Suppliers 440/4 €568 €938 +€370 +65.1%
Taxes, remuneration and social security 45 - €184 +€184
Taxes 450/3 - €184 +€184
Other amounts payable 47/48 €22,622 €22,758 +€135 +0.6%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,578 €2,184 +€606 +38.4%
Other operating charges 640/8 €387 €400 +€12 +3.2%
Gross operating margin 9900 -€1,295 €7,248 +€8,544
Operating profit (loss) 9901 -€3,261 €4,664 +€7,925
Financial income 75/76B €80 €0 -€80 -100.0%
Recurring financial income 75 €80 €0 -€80 -100.0%
Financial charges 65/66B €103 €104 +€1 +1.1%
Recurring financial charges 65 €103 €104 +€1 +1.1%
Profit (loss) for the period before taxes 9903 -€3,284 €4,560 +€7,844
Profit (loss) for the period 9904 -€3,284 €4,560 +€7,844
Profit (loss) for the period to be appropriated 9905 -€3,284 €4,560 +€7,844

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 25 October 2026 via checked.be.