HD PUBLICITE: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
HD PUBLICITE
Largest movements
- Cash -€2,279
down €2,279 (-47.9%), from €4,762 to €2,483
mainly Net result for the year (-€2,711) and Trade debts (-€236)
- Receivables within one year -€450
down €450 (-42.0%), from €1,071 to €621
of which Trade receivables: -€518
- Profit (loss) carried forward -€2,711
down €2,711 (-4.7%), from -€57,999 to -€60,710
- Trade debts -€236
down €236 (-37.1%), from €636 to €400
- Other debts +€197
up €197 (+1.1%), from €18,146 to €18,343
- Gross operating margin -€5,416
down €5,416, from €3,515 to -€1,902
- Other operating charges -€118
down €118 (-13.3%), from €886 to €768
- Financial income -€117
down €117 (-97.7%), from €119 to €3
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Cash bridge derived
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €5,931 | €3,160 | -€2,771 | -46.7% |
| Fixed assets | 21/28 | €0 | €0 | = | |
| Tangible fixed assets | 22/27 | €0 | €0 | = | |
| Furniture and vehicles | 24 | €0 | €0 | = | |
| Other tangible fixed assets | 26 | €0 | €0 | = | |
| Current assets | 29/58 | €5,931 | €3,160 | -€2,771 | -46.7% |
| Amounts receivable within one year | 40/41 | €1,071 | €621 | -€450 | -42.0% |
| Trade receivables | 40 | €877 | €360 | -€518 | -59.0% |
| Other amounts receivable | 41 | €194 | €261 | +€67 | +34.6% |
| Cash at bank and in hand | 54/58 | €4,762 | €2,483 | -€2,279 | -47.9% |
| Deferred charges and accrued income | 490/1 | €98 | €57 | -€41 | -42.3% |
| Total equity and liabilities | 10/49 | €5,931 | €3,160 | -€2,771 | -46.7% |
| Equity | 10/15 | -€19,939 | -€22,650 | -€2,711 | -13.6% |
| Contributions | 10/11 | €8,060 | €8,060 | = | 0.0% |
| Reserves | 13 | €30,000 | €30,000 | = | 0.0% |
| Distributable reserves | 133 | €30,000 | €30,000 | = | 0.0% |
| Profit (loss) carried forward | 14 | -€57,999 | -€60,710 | -€2,711 | -4.7% |
| Amounts payable | 17/49 | €25,870 | €25,810 | -€60 | -0.2% |
| Amounts payable after more than one year | 17 | €5,795 | €5,795 | = | 0.0% |
| Financial debts | 170/4 | €5,795 | €5,795 | = | 0.0% |
| Amounts payable within one year | 42/48 | €18,875 | €18,815 | -€60 | -0.3% |
| Trade debts | 44 | €636 | €400 | -€236 | -37.1% |
| Suppliers | 440/4 | €636 | €400 | -€236 | -37.1% |
| Taxes, remuneration and social security | 45 | €94 | €72 | -€22 | -23.5% |
| Taxes | 450/3 | €94 | €72 | -€22 | -23.5% |
| Remuneration and social security | 454/9 | €0 | - | = | |
| Other amounts payable | 47/48 | €18,146 | €18,343 | +€197 | +1.1% |
| Accrued charges and deferred income | 492/3 | €1,200 | €1,200 | = | 0.0% |
| Turnover | 70 | - | €0 | = | |
| Goods, raw materials, services and sundry goods | 60/61 | - | €0 | = | |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €26 | - | -€26 | |
| Other operating charges | 640/8 | €886 | €768 | -€118 | -13.3% |
| Gross operating margin | 9900 | €3,515 | -€1,902 | -€5,416 | |
| Operating profit (loss) | 9901 | €2,603 | -€2,669 | -€5,273 | |
| Financial income | 75/76B | €119 | €3 | -€117 | -97.7% |
| Recurring financial income | 75 | €119 | €3 | -€117 | -97.7% |
| Financial charges | 65/66B | €48 | €44 | -€4 | -8.8% |
| Recurring financial charges | 65 | €48 | €44 | -€4 | -8.8% |
| Profit (loss) for the period before taxes | 9903 | €2,674 | -€2,711 | -€5,385 | |
| Income taxes | 67/77 | €22 | - | -€22 | |
| Profit (loss) for the period | 9904 | €2,652 | -€2,711 | -€5,363 | |
| Profit (loss) for the period to be appropriated | 9905 | €2,652 | -€2,711 | -€5,363 |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 9 October 2026 via checked.be.