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HD CONCEPT: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

HD CONCEPT

BE 0473.461.849
NACE 73.110, Advertising agencies
fiscal year 2023 against 2024filed annual accounts (NBB)
Net result for the year
€26,582
2023 · €18,786+€7,796
Equity
€147,244
2023 · €120,662+€26,582
Cash
€8,893
2023 · €19,463-€10,570
Balance sheet total
€187,056
2023 · €157,423+€29,632

Largest movements

2023 to 2024
Assets
  • Receivables within one year +€42,694

    up €42,694 (+33.5%), from €127,514 to €170,209

    of which Other amounts receivable: +€30,486

  • Cash -€10,570

    down €10,570 (-54.3%), from €19,463 to €8,893

    mainly Receivables within one year (-€42,694) and Trade debts (-€3,353)

  • Tangible fixed assets -€2,492

    down €2,492 (-23.9%), from €10,446 to €7,954

Equity and liabilities
  • Profit (loss) carried forward +€26,582

    up €26,582 (+25.2%), from €105,564 to €132,147

  • Tax, wage and social debts +€6,403

    up €6,403 (+34.0%), from €18,836 to €25,239

  • Trade debts -€3,353

    down €3,353 (-18.7%), from €17,926 to €14,573

Income statement
  • Gross operating margin +€10,408

    up €10,408 (+33.9%), from €30,726 to €41,134

  • Taxes +€3,826

    up €3,826 (+46.0%), from €8,324 to €12,150

  • Financial charges -€3,653

    down €3,653 (-57.8%), from €6,316 to €2,662

  • Depreciation +€3,349

    up €3,349 (+1318.2%), from €254 to €3,603

  • Financial income +€1,091

    up €1,091 (+17.6%), from €6,190 to €7,281

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 €18,786
Gross operating margin +€10,408
Depreciation -€3,349
Other operating charges -€182
Financial income +€1,091
Financial charges +€3,653
Taxes -€3,826
Result 2024 €26,582

Cash bridge derived

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€9,459
Investment -€1,111
Financing €0
Cash 2023 €19,463
Net result for the year +€26,582
Depreciation +€3,603
Receivables within one year -€42,694
Trade debts -€3,353
Tax, wage and social debts +€6,403
Investment in fixed assets (net) -€1,111
Cash 2024 €8,893
Every line side by side 31 lines
Line Code 2023 2024 Change %
Total assets 20/58 €157,423 €187,056 +€29,632 +18.8%
Fixed assets 21/28 €10,446 €7,954 -€2,492 -23.9%
Tangible fixed assets 22/27 €10,446 €7,954 -€2,492 -23.9%
Furniture and vehicles 24 €10,446 €7,954 -€2,492 -23.9%
Current assets 29/58 €146,977 €179,102 +€32,125 +21.9%
Amounts receivable within one year 40/41 €127,514 €170,209 +€42,694 +33.5%
Trade receivables 40 €28,403 €40,611 +€12,208 +43.0%
Other amounts receivable 41 €99,111 €129,598 +€30,486 +30.8%
Cash at bank and in hand 54/58 €19,463 €8,893 -€10,570 -54.3%
Total equity and liabilities 10/49 €157,423 €187,056 +€29,632 +18.8%
Equity 10/15 €120,662 €147,244 +€26,582 +22.0%
Contributions 10/11 €15,097 €15,097 = 0.0%
Profit (loss) carried forward 14 €105,564 €132,147 +€26,582 +25.2%
Amounts payable 17/49 €36,761 €39,812 +€3,050 +8.3%
Amounts payable within one year 42/48 €36,761 €39,812 +€3,050 +8.3%
Trade debts 44 €17,926 €14,573 -€3,353 -18.7%
Suppliers 440/4 €17,926 €14,573 -€3,353 -18.7%
Taxes, remuneration and social security 45 €18,836 €25,239 +€6,403 +34.0%
Taxes 450/3 €18,836 €25,239 +€6,403 +34.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €254 €3,603 +€3,349 +1318.2%
Other operating charges 640/8 €3,235 €3,418 +€182 +5.6%
Gross operating margin 9900 €30,726 €41,134 +€10,408 +33.9%
Operating profit (loss) 9901 €27,236 €34,113 +€6,877 +25.2%
Financial income 75/76B €6,190 €7,281 +€1,091 +17.6%
Recurring financial income 75 €6,190 €7,281 +€1,091 +17.6%
Financial charges 65/66B €6,316 €2,662 -€3,653 -57.8%
Recurring financial charges 65 €6,316 €2,662 -€3,653 -57.8%
Profit (loss) for the period before taxes 9903 €27,111 €38,732 +€11,621 +42.9%
Income taxes 67/77 €8,324 €12,150 +€3,826 +46.0%
Profit (loss) for the period 9904 €18,786 €26,582 +€7,796 +41.5%
Profit (loss) for the period to be appropriated 9905 €18,786 €26,582 +€7,796 +41.5%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 9 October 2026 via checked.be.