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HAYSTACK: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

HAYSTACK

BE 0474.816.879
NACE 73.200, Market research and public opinion polling
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€928,622
2024 · €951,565-€22,942
Equity
€2.3m
2024 · €1.8m+€485,661
Cash
€463,901
2024 · €166,716+€297,185
Balance sheet total
€5.4m
2024 · €5.8m-€476,306

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€1.4m

    down €1.4m (-31.0%), from €4.6m to €3.1m

    of which Trade receivables: -€1.5m

  • Deferred charges and accrued income +€511,122

    up €511,122 (+125.9%), from €406,104 to €917,226

  • Cash +€297,185

    up €297,185 (+178.3%), from €166,716 to €463,901

    mainly Receivables within one year (+€1.4m) and Net result for the year (+€928,622)

  • Intangible fixed assets +€81,398

    up €81,398 (+32.9%), from €247,519 to €328,917

Equity and liabilities
  • Accrued charges and deferred income -€844,202

    down €844,202 (-56.4%), from €1.5m to €653,599

  • Reserves +€485,661

    up €485,661 (+28.2%), from €1.7m to €2.2m

    of which Distributable reserves: +€485,661

  • Short-term financial debts -€100,000

    no longer reported in 2025 (was €100,000)

  • Tax, wage and social debts +€91,292

    up €91,292 (+17.4%), from €523,450 to €614,742

    of which Remuneration and social security: +€66,808

  • Trade debts -€91,249

    down €91,249 (-7.6%), from €1.2m to €1.1m

Income statement
  • Staff costs +€653,144

    up €653,144 (+19.3%), from €3.4m to €4.0m

  • Gross operating margin +€619,663

    up €619,663 (+13.5%), from €4.6m to €5.2m

  • Taxes -€61,015

    down €61,015 (-33.6%), from €181,817 to €120,802

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €951,565
Gross operating margin +€619,663
Staff costs -€653,144
Depreciation -€36,345
Other operating charges +€2,507
Other operating items -€13,313
Financial income +€1,036
Financial charges -€4,361
Taxes +€61,015
Result 2025 €928,622

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€1.2m
Investment -€354,904
Financing -€509,561
Cash 2024 €166,716
Net result for the year +€928,622
Depreciation +€226,185
Receivables after one year -€5,000
Receivables within one year +€1.4m
Deferred charges and accrued income -€511,122
Trade debts -€91,249
Tax, wage and social debts +€91,292
Other debts -€51,209
Accrued charges and deferred income -€844,202
Investment in fixed assets (net) -€354,904
Debts after one year -€16,389
Current portion of long-term debt +€49,790
Short-term financial debts -€100,000
Contributions, distributions and other -€442,962
Cash 2025 €463,901
Every line side by side 57 lines
Line Code 2024 2025 Change %
Total assets 20/58 €5,837,894 €5,361,588 -€476,306 -8.2%
Fixed assets 21/28 €488,624 €617,343 +€128,719 +26.3%
Intangible fixed assets 21 €247,519 €328,917 +€81,398 +32.9%
Tangible fixed assets 22/27 €189,862 €245,426 +€55,565 +29.3%
Land and buildings 22 €105,214 €107,203 +€1,989 +1.9%
Plant, machinery and equipment 23 €69,802 €62,124 -€7,678 -11.0%
Furniture and vehicles 24 €14,846 €75,056 +€60,210 +405.6%
Other tangible fixed assets 26 - €1,043 +€1,043
Financial fixed assets 28 €51,244 €43,000 -€8,244 -16.1%
Current assets 29/58 €5,349,270 €4,744,245 -€605,025 -11.3%
Amounts receivable after more than one year 29 €208,205 €213,206 +€5,000 +2.4%
Other amounts receivable 291 €208,205 €213,206 +€5,000 +2.4%
Amounts receivable within one year 40/41 €4,568,244 €3,149,912 -€1.4m -31.0%
Trade receivables 40 €4,426,842 €2,955,033 -€1.5m -33.2%
Other amounts receivable 41 €141,402 €194,879 +€53,477 +37.8%
Cash at bank and in hand 54/58 €166,716 €463,901 +€297,185 +178.3%
Deferred charges and accrued income 490/1 €406,104 €917,226 +€511,122 +125.9%
Total equity and liabilities 10/49 €5,837,894 €5,361,588 -€476,306 -8.2%
Equity 10/15 €1,786,444 €2,272,105 +€485,661 +27.2%
Contributions 10/11 €62,000 €62,000 = 0.0%
Capital 10 €62,000 €62,000 = 0.0%
Issued capital 100 €62,000 €62,000 = 0.0%
Reserves 13 €1,724,444 €2,210,105 +€485,661 +28.2%
Non-distributable reserves 130/1 €6,200 €6,200 = 0.0%
Legal reserve 130 €6,200 €6,200 = 0.0%
Tax-exempt reserves 132 €282,070 €282,070 = 0.0%
Distributable reserves 133 €1,436,174 €1,921,835 +€485,661 +33.8%
Amounts payable 17/49 €4,051,450 €3,089,483 -€961,967 -23.7%
Amounts payable after more than one year 17 €73,339 €56,951 -€16,389 -22.3%
Financial debts 170/4 €73,339 €56,951 -€16,389 -22.3%
Amounts payable within one year 42/48 €2,480,310 €2,378,933 -€101,377 -4.1%
Current portion of amounts payable after more than one year 42 €347,343 €397,133 +€49,790 +14.3%
Financial debts 43 €100,000 - -€100,000
Credit institutions 430/8 €100,000 - -€100,000
Trade debts 44 €1,202,845 €1,111,596 -€91,249 -7.6%
Suppliers 440/4 €1,202,845 €1,111,596 -€91,249 -7.6%
Taxes, remuneration and social security 45 €523,450 €614,742 +€91,292 +17.4%
Taxes 450/3 €204,742 €229,227 +€24,485 +12.0%
Remuneration and social security 454/9 €318,708 €385,515 +€66,808 +21.0%
Other amounts payable 47/48 €306,671 €255,462 -€51,209 -16.7%
Accrued charges and deferred income 492/3 €1,497,801 €653,599 -€844,202 -56.4%
Remuneration, social security and pensions 62 €3,377,795 €4,030,938 +€653,144 +19.3%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €189,840 €226,185 +€36,345 +19.1%
Other operating charges 640/8 €16,864 €14,357 -€2,507 -14.9%
Non-recurring operating charges 66A €44,195 €57,508 +€13,313 +30.1%
Gross operating margin 9900 €4,585,532 €5,205,195 +€619,663 +13.5%
Operating profit (loss) 9901 €956,839 €876,207 -€80,632 -8.4%
Financial income 75/76B €260,579 €261,616 +€1,036 +0.4%
Recurring financial income 75 €260,579 €261,616 +€1,036 +0.4%
Financial charges 65/66B €84,037 €88,398 +€4,361 +5.2%
Recurring financial charges 65 €78,437 €83,211 +€4,774 +6.1%
Non-recurring financial charges 66B €5,600 €5,187 -€413 -7.4%
Profit (loss) for the period before taxes 9903 €1,133,382 €1,049,425 -€83,957 -7.4%
Income taxes 67/77 €181,817 €120,802 -€61,015 -33.6%
Profit (loss) for the period 9904 €951,565 €928,622 -€22,942 -2.4%
Transfer to tax-exempt reserves 689 €282,070 - -€282,070
Profit (loss) for the period to be appropriated 9905 €669,495 €928,622 +€259,128 +38.7%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 5 October 2026 via checked.be.