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GUM: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

GUM

BE 0419.148.678
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€52,568
2024 · €23,935-€76,503
Equity
€8,163
2024 · €60,731-€52,568
Cash
€14,121
2024 · €25,976-€11,856
Balance sheet total
€163,310
2024 · €232,867-€69,557

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€48,158

    down €48,158 (-25.9%), from €186,207 to €138,049

    of which Furniture and vehicles: -€27,848

  • Cash -€11,856

    down €11,856 (-45.6%), from €25,976 to €14,121

    mainly Net result for the year (-€52,568) and Tax, wage and social debts (-€28,600)

  • Receivables within one year -€10,601

    down €10,601 (-58.4%), from €18,138 to €7,537

    of which Trade receivables: -€11,527

Equity and liabilities
  • Profit (loss) carried forward -€52,568

    down €52,568, from €21,530 to -€31,038

  • Tax, wage and social debts -€28,600

    down €28,600 (-96.1%), from €29,758 to €1,158

    of which Remuneration and social security: -€24,750

  • Other debts +€28,225

    up €28,225 (+31.9%), from €88,606 to €116,831

  • Debts after one year -€16,341

    down €16,341 (-59.7%), from €27,381 to €11,040

Income statement
  • Gross operating margin -€71,423

    down €71,423 (-95.2%), from €75,025 to €3,603

  • Depreciation +€4,986

    up €4,986 (+10.2%), from €49,016 to €54,001

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €23,935
Gross operating margin -€71,423
Depreciation -€4,986
Other operating charges -€390
Financial income +€24
Financial charges +€272
Result 2025 -€52,568
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€10,069
Investment -€5,844
Financing -€16,081
Cash 2024 €25,976
Net result for the year -€52,568
Depreciation +€54,001
Receivables within one year +€10,601
Deferred charges and accrued income -€1,058
Trade debts +€1,625
Tax, wage and social debts -€28,600
Other debts +€28,225
Accrued charges and deferred income -€2,157
Investment in fixed assets (net) -€5,844
Debts after one year -€16,341
Current portion of long-term debt +€260
Cash 2025 €14,121
brings cash intakes cash out
Every line side by side 44 lines
Line Code 2024 2025 Change %
Total assets 20/58 €232,867 €163,310 -€69,557 -29.9%
Fixed assets 21/28 €186,262 €138,104 -€48,158 -25.9%
Tangible fixed assets 22/27 €186,207 €138,049 -€48,158 -25.9%
Land and buildings 22 €13,486 €11,558 -€1,928 -14.3%
Plant, machinery and equipment 23 €10,542 €7,180 -€3,362 -31.9%
Furniture and vehicles 24 €94,122 €66,274 -€27,848 -29.6%
Other tangible fixed assets 26 €68,057 €53,037 -€15,020 -22.1%
Financial fixed assets 28 €55 €55 = 0.0%
Current assets 29/58 €46,605 €25,206 -€21,399 -45.9%
Amounts receivable within one year 40/41 €18,138 €7,537 -€10,601 -58.4%
Trade receivables 40 €17,954 €6,427 -€11,527 -64.2%
Other amounts receivable 41 €184 €1,110 +€926 +503%
Cash at bank and in hand 54/58 €25,976 €14,121 -€11,856 -45.6%
Deferred charges and accrued income 490/1 €2,491 €3,549 +€1,058 +42.5%
Total equity and liabilities 10/49 €232,867 €163,310 -€69,557 -29.9%
Equity 10/15 €60,731 €8,163 -€52,568 -86.6%
Reserves 13 €39,201 €39,201 = 0.0%
Non-distributable reserves 130/1 €18,750 €18,750 = 0.0%
Reserves not available under the articles 1311 €18,750 €18,750 = 0.0%
Distributable reserves 133 €20,451 €20,451 = 0.0%
Profit (loss) carried forward 14 €21,530 -€31,038 -€52,568
Amounts payable 17/49 €172,136 €155,148 -€16,989 -9.9%
Amounts payable after more than one year 17 €27,381 €11,040 -€16,341 -59.7%
Financial debts 170/4 €27,381 €11,040 -€16,341 -59.7%
Amounts payable within one year 42/48 €142,598 €144,107 +€1,509 +1.1%
Current portion of amounts payable after more than one year 42 €16,082 €16,341 +€260 +1.6%
Trade debts 44 €8,152 €9,777 +€1,625 +19.9%
Suppliers 440/4 €8,152 €9,777 +€1,625 +19.9%
Taxes, remuneration and social security 45 €29,758 €1,158 -€28,600 -96.1%
Taxes 450/3 €5,008 €1,158 -€3,850 -76.9%
Remuneration and social security 454/9 €24,750 - -€24,750
Other amounts payable 47/48 €88,606 €116,831 +€28,225 +31.9%
Accrued charges and deferred income 492/3 €2,157 - -€2,157
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €49,016 €54,001 +€4,986 +10.2%
Other operating charges 640/8 €354 €744 +€390 +110%
Gross operating margin 9900 €75,025 €3,603 -€71,423 -95.2%
Operating profit (loss) 9901 €25,655 -€51,143 -€76,799
Financial income 75/76B - €24 +€24
Recurring financial income 75 - €24 +€24
Financial charges 65/66B €1,721 €1,448 -€272 -15.8%
Recurring financial charges 65 €1,721 €1,448 -€272 -15.8%
Profit (loss) for the period before taxes 9903 €23,935 -€52,568 -€76,503
Profit (loss) for the period 9904 €23,935 -€52,568 -€76,503
Profit (loss) for the period to be appropriated 9905 €23,935 -€52,568 -€76,503

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 17 October 2026 via checked.be.