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GREY MOUSE: what changed

BE 0755.774.213NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
-€29,183
2024 · €25,704-€54,887
Equity
€20,310
2024 · €124,493-€104,183
Cash
€72,533
2024 · €104,080-€31,547
Balance sheet total
€157,302
2024 · €176,472-€19,169

Largest movements

2024 to 2025
Assets
  • Cash -€31,547

    down €31,547 (-30.3%), from €104,080 to €72,533

    mainly Contributions, distributions and other (-€75,000) and Net result for the year (-€29,183)

  • Receivables within one year +€10,342

    up €10,342 (+17.5%), from €59,034 to €69,376

    of which Trade receivables: +€15,872

Equity and liabilities
  • Reserves -€104,183

    down €104,183 (-85.4%), from €121,993 to €17,810

  • Other debts +€65,026

    up €65,026 (+736%), from €8,837 to €73,863

  • Trade debts +€9,913

    up €9,913 (+93.3%), from €10,621 to €20,534

  • Tax, wage and social debts +€9,362

    up €9,362 (+29.1%), from €32,203 to €41,565

    of which Taxes: +€12,725

Income statement
  • Staff costs +€41,879

    up €41,879 (+30.0%), from €139,413 to €181,292

  • Gross operating margin -€35,229

    down €35,229 (-17.7%), from €198,972 to €163,743

  • Write-downs -€13,275

    down €13,275 (-100%), from €13,275 to €0

  • Taxes -€11,902

    down €11,902 (-98.6%), from €12,070 to €169

  • Depreciation +€2,750

    up €2,750 (+44.0%), from €6,243 to €8,993

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €25,704
Gross operating margin -€35,229
Staff costs -€41,879
Depreciation -€2,750
Write-downs +€13,275
Other operating charges +€11
Financial income -€35
Financial charges -€181
Taxes +€11,902
Result 2025 -€29,183
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€53,122
Investment -€9,669
Financing -€75,000
Cash 2024 €104,080
Net result for the year -€29,183
Depreciation +€8,993
Receivables within one year -€10,342
Deferred charges and accrued income -€1,361
Trade debts +€9,913
Tax, wage and social debts +€9,362
Other debts +€65,026
Accrued charges and deferred income +€713
Investment in fixed assets (net) -€9,669
Contributions, distributions and other -€75,000
Cash 2025 €72,533
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €176,472 €157,302 -€19,169 -10.9%
Fixed assets 21/28 €13,357 €14,032 +€675 +5.1%
Tangible fixed assets 22/27 €13,357 €14,032 +€675 +5.1%
Plant, machinery and equipment 23 €1,085 €641 -€444 -40.9%
Furniture and vehicles 24 €12,272 €13,391 +€1,119 +9.1%
Current assets 29/58 €163,115 €143,270 -€19,845 -12.2%
Amounts receivable within one year 40/41 €59,034 €69,376 +€10,342 +17.5%
Trade receivables 40 €45,575 €61,446 +€15,872 +34.8%
Other amounts receivable 41 €13,459 €7,930 -€5,530 -41.1%
Cash at bank and in hand 54/58 €104,080 €72,533 -€31,547 -30.3%
Deferred charges and accrued income 490/1 - €1,361 +€1,361
Total equity and liabilities 10/49 €176,472 €157,302 -€19,169 -10.9%
Equity 10/15 €124,493 €20,310 -€104,183 -83.7%
Contributions 10/11 €2,500 €2,500 = 0.0%
Reserves 13 €121,993 €17,810 -€104,183 -85.4%
Distributable reserves 133 €121,993 €17,810 -€104,183 -85.4%
Profit (loss) carried forward 14 - €0 =
Amounts payable 17/49 €51,979 €136,993 +€85,014 +164%
Amounts payable within one year 42/48 €51,661 €135,962 +€84,301 +163%
Trade debts 44 €10,621 €20,534 +€9,913 +93.3%
Suppliers 440/4 €10,621 €20,534 +€9,913 +93.3%
Taxes, remuneration and social security 45 €32,203 €41,565 +€9,362 +29.1%
Taxes 450/3 €19,323 €32,047 +€12,725 +65.9%
Remuneration and social security 454/9 €12,881 €9,518 -€3,363 -26.1%
Other amounts payable 47/48 €8,837 €73,863 +€65,026 +736%
Accrued charges and deferred income 492/3 €318 €1,031 +€713 +224%
Remuneration, social security and pensions 62 €139,413 €181,292 +€41,879 +30.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €6,243 €8,993 +€2,750 +44.0%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €13,275 €0 -€13,275 -100%
Other operating charges 640/8 €791 €780 -€11 -1.4%
Non-recurring operating charges 66A €0 - =
Gross operating margin 9900 €198,972 €163,743 -€35,229 -17.7%
Operating profit (loss) 9901 €39,250 -€27,322 -€66,572
Financial income 75/76B €35 €0 -€35 -99.9%
Recurring financial income 75 €35 €0 -€35 -99.9%
Financial charges 65/66B €1,511 €1,692 +€181 +12.0%
Recurring financial charges 65 €1,511 €1,692 +€181 +12.0%
Profit (loss) for the period before taxes 9903 €37,774 -€29,014 -€66,788
Income taxes 67/77 €12,070 €169 -€11,902 -98.6%
Profit (loss) for the period 9904 €25,704 -€29,183 -€54,887
Profit (loss) for the period to be appropriated 9905 €25,704 -€29,183 -€54,887

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€77,162 to €103,965

Midpoint €88,330 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €20,310
Capitalised earnings €134,014 to €187,620
Indication €77,162 to €103,965

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€20,310
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€20,310

Capitalised earnings

net result for the year (9904)
2025
-€29,183
2024
€25,704
2023
€59,064
excluding non-recurring income and charges
€59,765
2022
€14,202
2021
€23,023
Average result, excluding non-recurring income and charges
€18,762
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€134,014 / €156,350 / €187,620

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 8 November 2026 via checked.be.