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GRAYLING: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

GRAYLING

BE 0427.806.721
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€39,155
2024 · -€11,469-€27,686
Equity
€3.6m
2024 · €3.6m-€39,155
Cash
€241,303
2024 · €147,284+€94,018
Balance sheet total
€5.3m
2024 · €5.1m+€225,137

Largest movements

2024 to 2025
Assets
  • Financial fixed assets +€287,815

    up €287,815 (+7.0%), from €4.1m to €4.4m

  • Receivables within one year -€177,407

    down €177,407 (-29.5%), from €601,339 to €423,932

    of which Other amounts receivable: -€152,590

  • Tangible fixed assets +€94,437

    up €94,437 (+139%), from €67,712 to €162,148

    of which Other tangible fixed assets: +€107,708

  • Cash +€94,018

    up €94,018 (+63.8%), from €147,284 to €241,303

    mainly Receivables within one year (+€177,407) and Trade debts (+€153,590)

  • Deferred charges and accrued income -€73,726

    down €73,726 (-68.6%), from €107,458 to €33,733

Equity and liabilities
  • Trade debts +€153,590

    up €153,590 (+38.0%), from €404,222 to €557,811

  • Other debts +€104,191

    up €104,191 (+13.9%), from €750,000 to €854,191

  • Accrued charges and deferred income +€75,457

    up €75,457 (+46.2%), from €163,197 to €238,654

  • Tax, wage and social debts -€68,946

    down €68,946 (-46.6%), from €148,077 to €79,131

    of which Remuneration and social security: -€80,894

Income statement
  • Gross operating margin -€506,027

    down €506,027 (-61.4%), from €823,586 to €317,559

  • Staff costs -€433,370

    down €433,370 (-45.8%), from €946,007 to €512,637

  • Financial income +€13,053

    up €13,053 (+4.5%), from €289,361 to €302,414

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€11,469
Gross operating margin -€506,027
Staff costs +€433,370
Depreciation -€7,573
Other operating charges +€365
Other operating items +€27,130
Financial income +€13,053
Financial charges +€8,190
Taxes +€3,806
Result 2025 -€39,155
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€521,953
Investment -€427,935
Financing €0
Cash 2024 €147,284
Net result for the year -€39,155
Depreciation +€45,683
Receivables within one year +€177,407
Deferred charges and accrued income +€73,726
Trade debts +€153,590
Tax, wage and social debts -€68,946
Other debts +€104,191
Accrued charges and deferred income +€75,457
Investment in fixed assets (net) -€427,935
Cash 2025 €241,303
brings cash intakes cash out
Every line side by side 47 lines
Line Code 2024 2025 Change %
Total assets 20/58 €5,055,309 €5,280,446 +€225,137 +4.5%
Fixed assets 21/28 €4,199,227 €4,581,479 +€382,252 +9.1%
Tangible fixed assets 22/27 €67,712 €162,148 +€94,437 +139%
Furniture and vehicles 24 €19,896 €35,873 +€15,977 +80.3%
Other tangible fixed assets 26 €18,567 €126,275 +€107,708 +580%
Assets under construction and advance payments 27 €29,248 €0 -€29,248 -100%
Financial fixed assets 28 €4,131,515 €4,419,331 +€287,815 +7.0%
Current assets 29/58 €856,082 €698,967 -€157,115 -18.4%
Amounts receivable within one year 40/41 €601,339 €423,932 -€177,407 -29.5%
Trade receivables 40 €437,859 €413,042 -€24,817 -5.7%
Other amounts receivable 41 €163,480 €10,890 -€152,590 -93.3%
Cash at bank and in hand 54/58 €147,284 €241,303 +€94,018 +63.8%
Deferred charges and accrued income 490/1 €107,458 €33,733 -€73,726 -68.6%
Total equity and liabilities 10/49 €5,055,309 €5,280,446 +€225,137 +4.5%
Equity 10/15 €3,589,813 €3,550,658 -€39,155 -1.1%
Contributions 10/11 €123,973 €123,973 = 0.0%
Capital 10 €123,973 €123,973 = 0.0%
Issued capital 100 €123,973 €123,973 = 0.0%
Reserves 13 €12,395 €12,395 = 0.0%
Non-distributable reserves 130/1 €12,395 €12,395 = 0.0%
Legal reserve 130 €12,395 €12,395 = 0.0%
Profit (loss) carried forward 14 €3,453,445 €3,414,290 -€39,155 -1.1%
Amounts payable 17/49 €1,465,495 €1,729,788 +€264,292 +18.0%
Amounts payable within one year 42/48 €1,302,299 €1,491,134 +€188,835 +14.5%
Trade debts 44 €404,222 €557,811 +€153,590 +38.0%
Suppliers 440/4 €404,222 €557,811 +€153,590 +38.0%
Taxes, remuneration and social security 45 €148,077 €79,131 -€68,946 -46.6%
Taxes 450/3 €21,054 €33,002 +€11,948 +56.7%
Remuneration and social security 454/9 €127,023 €46,129 -€80,894 -63.7%
Other amounts payable 47/48 €750,000 €854,191 +€104,191 +13.9%
Accrued charges and deferred income 492/3 €163,197 €238,654 +€75,457 +46.2%
Non-recurring operating income 76A €12,771 €7,217 -€5,554 -43.5%
Remuneration, social security and pensions 62 €946,007 €512,637 -€433,370 -45.8%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €38,109 €45,683 +€7,573 +19.9%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €0 - =
Other operating charges 640/8 €90,235 €89,870 -€365 -0.4%
Non-recurring operating charges 66A €27,130 €0 -€27,130 -100%
Gross operating margin 9900 €823,586 €317,559 -€506,027 -61.4%
Operating profit (loss) 9901 -€277,895 -€330,631 -€52,736 -19.0%
Financial income 75/76B €289,361 €302,414 +€13,053 +4.5%
Recurring financial income 75 €289,361 €302,414 +€13,053 +4.5%
Financial charges 65/66B €16,628 €8,438 -€8,190 -49.3%
Recurring financial charges 65 €16,628 €8,438 -€8,190 -49.3%
Profit (loss) for the period before taxes 9903 -€5,163 -€36,655 -€31,492 -610%
Income taxes 67/77 €6,306 €2,500 -€3,806 -60.4%
Profit (loss) for the period 9904 -€11,469 -€39,155 -€27,686 -241%
Profit (loss) for the period to be appropriated 9905 -€11,469 -€39,155 -€27,686 -241%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 18 October 2026 via checked.be.